G Frothy Top 40 包裝設計 by Shawn Goh Chin Siang

G Frothy Top 40 包裝設計 by Shawn Goh Chin Siang is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 榮譽設計 Competition Category.

鐵榮譽· 2023

G Frothy Top 40 包裝設計

by Shawn Goh Chin Siang

Client: Gmedia Asia Sdn Bhd.

A' Design Award 鐵獎 Winner in 榮譽 Category

957,665

Verified Award Winner

Verify Award Status for #150014

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About G Frothy Top 40 包裝設計

此獎盃專為馬來西亞G Forty Top 40 Awards 設計。該獎項獎勵給 40 歲以下、在當代商業領域取得成功、有影響力的領導者。受人體結構的啟發，左手姿勢代表感恩之情。它也融入了白色水晶，象徵著純潔、優雅和現代。獎盃的整體設計時尚而精緻，類似於一個人在其專業領域的聲望身份。

The Recognition

About the A' Design Award 鐵獎

G Frothy Top 40 包裝設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計G Frothy Top 40 包裝設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。G Frothy Top 40 包裝設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most trophies presented in Malaysia are usually similar. Hence redesigning the trophy is crucial to create an impeccable award. This trophy is specially designed for Malaysia's G Forty Top 40 Awards. It is rewarded to influential leaders who are under 40 years old with contemporary business success. The design of the trophy incorporates the use of angels to depict the traits of a successful person.
Dimensions & Packaging: Trophy : Ｗ13.5cm x H14cm
Cover Box :H44cm x W18cm
Inside Box : H43cm x W17cm
Tags: Trophy, Luxury, Premium, Packaging Design, Art, Box, Collection, Award, Media
Production Technology: The overall design of the trophy has to be high-quality and iconic. First, there is a box for the trophy. Kraft paper is used as both the cover and inner protection for the box. Next comes the second layer of the inner part of the box which is made with thick and hard cardboard. The cardboard is black in colour with a rough texture which exudes an elegant feeling. As for printing, only a stamping of the silver logo is needed. The making of the trophy involves the welding of pure alloy with an electroplated surface. From opening the first layer of the box to the unveiling of the trophy, one definitely will have an unforgettable unboxing experience.
Design Challenge: For both designs of the packaging and trophy, the main challenge is to create a unique design, which symbolises one’s glory of success. Only premium materials are used for the box packaging whereas the pure alloy for the trophy is imported from China as it is not readily available in Malaysia.
Research: Much effort and consideration have been put into the research for both designs of the packaging and the trophy itself. The overall design narrative is to advocate the success of esteemed leaders and their professional contributions to society. Hence, a memorable and impeccable award design is created to reflect one’s prestigious identity.
Inspiration: This trophy is specially designed for Malaysia's G Forty Top 40 Awards. It is rewarded to influential leaders who are under 40 years old with contemporary business success. The trophy has a bold design with the use of angels. The wings on the trophy denote one’s leadership capability whereas the right-hand posture represents one’s gratitude. In other words, it depicts the traits of a successful person. The silver colour adds a touch of sophistication which makes it one of a kind.
Project Duration: The project started in 13 March 2022 in Malaysia Kuala Lumpur.
Operation Flow: There are a variety of awards in Malaysia. However, the trophies or medals presented in these awards are usually similar and ordinary-looking, not leaving much impact. Hence redesigning the trophy is crucial to create a memorable and impeccable award.
This trophy is specially designed for Malaysia's G Forty Top 40 Awards. It is rewarded to influential leaders who are under 40 years old with contemporary business success. This award recognises one’s accomplishments in society. Thus the design theme of the trophy is bold and glorious by incorporating the use of angels. The wings on the trophy denote one’s capability to lead and chart the course whereas the right-hand posture represents one’s gratitude. In other words, it depicts the traits of a successful person. The silver colour is chosen as it provides a sleek and unique appeal. My design adds a touch of sophistication which makes it one of a kind.
Image Credits: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.