Recall Of The Universe 沉浸式展覽 by Tammy Ho - Shanghai KNN

Recall Of The Universe 沉浸式展覽 by Tammy Ho - Shanghai KNN is a highly esteemed winner of the very prestigious 2024 A' Design Award 金獎 in 活動設計 Competition Category.

金活動· 2024

Recall Of The Universe 沉浸式展覽

by Tammy Ho - Shanghai KNN

Client: Shanghai KNN Cultural Media Co., Ltd

A' Design Award 金獎 Winner in 活動 Category

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Verified Award Winner

Verify Award Status for #151621

View at A' Design Award Press Release Award Badge

Colors

The Design

About Recall Of The Universe 沉浸式展覽

此宇宙太空沉浸式展覽由客戶Bilibili委託創作，設於著名大型購物中心西安Gpark之內。展覽透過不規則LED屏幕展示倒懸高掛的水晶城市倒影，營造出引人注目的太空加速器空間。原有的水幕廣場已改造成巨型太空電梯，場內還設有令人驚嘆的行星之門與文明之門。展覽運用了流動導航系統、互動投影、人工智能、AR、霓虹燈光等技術，為參觀者締造沉浸式體驗。

The Recognition

About the A' Design Award 金獎

Recall Of The Universe 沉浸式展覽是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Recall Of The Universe 沉浸式展覽將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Recall Of The Universe 沉浸式展覽激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the limited space of the shopping center, the immersive exhibition of the universe space was created based on the existing facilities. An eye-catching space accelerator was created by using irregular LED screens to form a high-hanging crystal meteorite pile. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate.
A mobile navigation system, interactive projection, artificial intelligence, AR, and neon light, etc., were used to create immersive experience to visitors.
This exhibition’s main color was starry sky purple, lava red, aurora green, metallic silver.
Tags: Sense of technology and trend, Connect with storylines, Interactive games, Virtual space world, Scientific and technological means
Design Challenge: 1. Design cool and stunning scenes within the limited established shopping mall space
2. Provide exhibitors with a strong sense of participation and experience
3. Design of multiple storylines and multiple endings
4. Try to use high-tech means as much as possible to increase the sense of technology and future
5. With limited budget and very little time
Research: The exhibition caused a sensation not only in the industry, not only in one city, but also throughout the country.
The physical space and the science fiction space are intertwined, presenting the mysteries of the depths of the universe in front of our eyes.
In the past two years, China's immersive industry has experienced development from scratch. Trendy technology is used to show sci-fi masterpieces, immersive exhibition is used to empower shopping malls, so that China's immersive future has an unpredictable imagination.
Inspiration: The three-body animation is a very famous and very influential sci-fi animation in China. We received an invitation from our client to design an experiential exhibition in a large commercial plaza using the three-body animation as a prototype. The design requirement is that the entire exhibition takes space as the story background, has a storyline, has interactive games, and is full of science and technology and futuristic.
Project Duration: The project started in January 2023 in China and finished in March 2023, and will be exhibited at other times.
Operation Flow: Players enter the exhibition and select a character in their mobile app. Different characters have different stories and tasks. Different areas in the exhibition have different storylines and interactive games, corresponding to different modules in the mobile app. Players complete the game and tasks of their character and earn corresponding points, which can be used for lucky draws. Everyone experiences different game processes and sees different story endings. The ending of the story is presented to the player through AR technology.
Team Members: Tammy Ho
Lumos Miao
Image Credits: Shanghai KNN Cultural Media Co., Ltd