Cinema 椅子 by Juliano Schmidt is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅獎 in 傢俱設計 Competition Category.

銅傢俱· 2024

Cinema 椅子

by Juliano Schmidt

Client: Morada Decor

A' Design Award 銅獎 Winner in 傢俱 Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Cinema 椅子

呢個設計旨在拉近人與人之間嘅距離,並喺住宅同商業環境中連結起電影院嘅懷舊情懷。其最矚目嘅特色在於前方嘅精細加工以及軟包木製靠背嘅固定方式。座椅採用模壓成型設計,貼合人體嘅解剖曲線,配合靈活嘅靠背,帶嚟極致舒適嘅坐感。喺生產過程中,產品具備高度可編輯性,提供多種飾面同物料選擇,進一步提升咗喺唔同環境下使用嘅多樣性。

The Recognition

About the A' Design Award 銅獎

Cinema 椅子是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Cinema 椅子將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Cinema 椅子出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Created to bring people together and connect the nostalgia of cinema, both in residential and corporate environments.
Its most striking feature is the machining of the front and fixing of the upholstered wooden backrest.
It uses molded seats, which follow the anatomical shape of the human body, added to the flexible backrest, provide great comfort.
Having in its production the ability to edit the product, with many finishing and coating options, which further increases the versatility of its use in the most diverse environments.
Dimensions & Packaging: Width: 528mm, Depth: 615mm, Height: 893mm.
Tags: Design Chair, Cinema Chair, Cinema, Furniture Design, Solid Wood, dining room
Production Technology: The structural part is made with solid Jequitibá wood, from forest management, which is the most efficient process for using this material, and carefully machined with CNC technology.
Painting done with a spray gun, using acrylic paint.
The upholstery is handmade, with foam, and covered with various fabric options, ranging from linen, boucles, synthetics to the use of natural leather.
Design Challenge: To create the Cinema chair, the designer had to balance comfort and versatility with the essence of cinema, the project's object of desire.
In its research with partners and users to identify their needs, resulting in a project that recalls the nostalgic Cinema Director's chair, dialoguing with the past at the same time as reinventing the future, with a new and modern look on the chair, which could Being used in different environments, communicating with any form of architecture, this attracts a wide variety of users.
Research: Based on the love of Cinema, a series of research and in-depth interviews were carried out, the research revealed that, just like design, users have a strong nostalgic connection to cinema, and that the director's chair, which is their inspiration, is one of the icons that refer them to the 7th art.
They look for modern products with Cimnema nostalgia and prioritize comfort and versatility, for use in various environments.
The cinema chair was created to meet these needs and, at the same time, provide a unique experience to the user, awakening playfulness.
It transports us to a privileged position, that of director of our own stories.
Inspiration: The product design was inspired by the cinema director's chair, in a nod to the 7th art, which is present in everyone's lives.
Having your own refuge of being the director of our lives. Looking at life like a movie. Awakening emotions and inspiration.
He translates this with great Brazilianness, dialoguing with the past at the same time as he reinvents the future. Referring to the classic, but with a modern and intriguing look.
It seeks to combine innovation, sustainability, practicality, ergonomics and symbolism.
Project Duration: Started in January 2023, and finished in April 2023, in Lagoa Vermelha, Brazil.
It was shown in June 2023 at the Salão de Gramado - Brazil
Operation Flow: The versatility of the Cinema chair makes it a very easy-to-use, light and durable product, with an ergonomic shaped seat and a moldable back.
Whether in an elegant office, at the reception of a hotel or condominium, or in its various living areas. As well as becoming the protagonist of a beautiful dining room, or Home Office, they demonstrate the versatility of the piece
Bringing the magic of Cinema to any environment.
Patents: Copyright belongs to Morada Decor Móveis
Team Members: Juliano Schmidt
Rafael Schmidt
Image Credits: Credit for all images to Jucimar Milese, Studio Perphoto Fotografia