Hugoo 带臀凳肩背包 by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅獎 in 嬰兒產品設計 Competition Category.

銅嬰兒產品· 2024

Hugoo 带臀凳肩背包

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award 銅獎 Winner in 嬰兒產品 Category

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The Design

About Hugoo 带臀凳肩背包

Hugoo係一款內置臀凳嘅肩背包，專為帶住小朋友外出而設計。呢個袋保持咗普通肩背包嘅外形，同時可以用加墊嘅坐凳承托小朋友。袋上按用途設有四個口袋，一個袋就可以裝晒外出一日所需嘅物品。內裡採用黃色布料，令袋內物品一目了然，其中一個口袋仲可以直接抽出濕紙巾使用。布料選用堅韌耐用嘅CORDURA面料。即使唔再需要臀凳功能，Hugoo都仍然可以當作普通肩背包使用。

The Recognition

About the A' Design Award 銅獎

Hugoo 带臀凳肩背包是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Hugoo 带臀凳肩背包將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Hugoo 带臀凳肩背包出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama