Musee Beijing Flagship Store 零售室內設計 by AntiStatics Architecture

Musee Beijing Flagship Store 零售室內設計 by AntiStatics Architecture is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀獎 in 室內空間及展覽設計 Competition Category.

銀室內· 2024

Musee Beijing Flagship Store 零售室內設計

by AntiStatics Architecture

Client: AntiStatics Architecture

A' Design Award 銀獎 Winner in 室內 Category

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Colors

The Design

About Musee Beijing Flagship Store 零售室內設計

Musee北京旗艦店係一個時尚品牌嘅零售室內空間，位於中國北京五棵松商場。店舖佔地156平方米，樓底高4.2米。連綿不斷嘅木製環帶框架構成主體結構，並承載住一個模組化循環系統，用嚟陳列手袋同珠寶首飾。三維打印嘅編織紋理同不鏽鋼藝術牆設置喺木框架之中。循環再用嘅環形概念，體現咗品牌對二手奢侈品同可持續發展嘅專注。

The Recognition

About the A' Design Award 銀獎

Musee Beijing Flagship Store 零售室內設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Musee Beijing Flagship Store 零售室內設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Musee Beijing Flagship Store 零售室內設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The flagship store for the fashion brand MUSÉE in Beijing's Wukesong Mall is an embodiment of elegance, sustainability, and innovation. Inspired by the concept of a personal luxury museum for the urban woman, the design seamlessly blends recycled elements with contemporary aesthetics to create an unforgettable shopping experience.
Dimensions & Packaging: Designing a flagship store within a 156 sqm space with a ceiling height of 4.2 meters presents both opportunities and constraints. To effectively incorporate all the design elements within these dimensions, careful planning, optimization of space, and efficient utilization of vertical space are crucial.
Tags: Sustainable, Recycle system, Continuous Loop, Parametric Design, 3D-Printed Woven Textures, Modular Display Systems
Production Technology: Utilizing a modular loop system allows for flexibility in showcasing handbags and jewelry pieces, ensuring a dynamic and engaging shopping experience for customers. Each element within the store is meticulously crafted to enhance the in-person shopping experience. Within this framework, innovative display systems and art experiences come to life, seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls from a modular loop system.
Design Challenge: Prototyping played a crucial role in the research process, allowing designers to test different iterations of the continuous loop system and evaluate its feasibility, functionality, and aesthetic appeal. Additionally, integrating 3D-printed woven textures into the wood framework adds a layer of tactile intrigue, inviting customers to interact with the space on a sensory level. This fusion of traditional materials with cutting-edge technology exemplifies the store's forward-thinking approach to design.
Research: The research behind creating the continuous loop system for MUSÉE's flagship store involved a deep dive into the brand's core ethos of sustainability and its unique proposition of offering pre-owned luxury bags. The research began by immersing into MUSÉE's brand identity, mission, and values. It was crucial to grasp the essence of the brand's commitment to sustainability and its vision of redefining luxury through pre-owned items. Through meticulous research and creativity, the design team has curated a space that not only showcases luxury fashion but also fosters meaningful interactions between customers and the brand.
Inspiration: This design revolves around a recycled loop concept, symbolizing both the cyclical nature of fashion and the brand's commitment to sustainability. A consistent wood band framework serves as the foundation, evoking warmth and timelessness. Within this framework, innovative display systems and art experiences come to life, seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls from a modular loop system.
Project Duration: This project was designed in May 2023, and finished the construction by Oct 2023, it's located in Beijing, China.
Operation Flow: Ultimately, the flagship store for MUSÉE transcends traditional retail environments, offering a unique blend of inspiration, sustainability, and creativity. It stands as a testament to the brand's dedication to elevating the shopping experience for the modern urban woman, inviting her to explore and discover the future of luxury fashion.
Patents: Copyrightgs belong to MUSÉE
Team Members: Design Principal: Mo Zheng, Martin Miller
Design Team: Wenlin Bai, Dhaga Aman, Christopher Beckett, CiCi Xi, and Tracy Qiu
Image Credits: Photo by UK Studio and AntiStatics