Datalense 數據可視化 by Yu Guo is a highly esteemed winner of the very prestigious 2025 A' Design Award 白金獎 in 介面、互動及用戶體驗設計 Competition Category.

白金介面· 2025

Datalense 數據可視化

by Yu Guo

Client: Alibaba Cloud (Beijing) Technology Co., Ltd.

A' Design Award 白金獎 Winner in 介面 Category

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The Design

About Datalense 數據可視化

此系統整合3D GIS及實時渲染技術，構建了一個融合自然美學與現代設計的可視化系統。18米長的互動大屏幕配備人工智能，能回應不同節氣和節日，轉換數碼場景以營造沉浸式閱讀體驗。3D模擬及數字孿生技術的應用提升了用戶互動體驗。此設計不僅促進文化交流，更反映圖書館在智能發展過程中的創新與進步。

The Recognition

About the A' Design Award 白金獎

Datalense 數據可視化是 A' Design Award 白金獎得主，這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟，是智力創造力極限的見證，展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。Datalense 數據可視化展現出超凡脫俗的卓越水準，以其有益而寶貴的特質毫無疑問地讓世界變得更美好。Datalense 數據可視化是一件贏得 A' Design Award 白金獎的作品，它喚起慾望，啟發人心，令人愉悅，並迸發出巨大的喜悅。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Datalense is a custom-built intelligent data system for Beijing City Library, showcased on an 18-meter-wide, 3-meter-tall interactive screen. Its UI design integrates natural elements with technology: data panels are shaped like valleys, icons and charts resemble plants, and the color palette is inspired by the changing seasons of mountain landscapes. Functionally, users can interact with biomimetic building models to virtually explore the library, accessing real-time information on exhibitions, collections, air quality, and visitor density.
Dimensions & Packaging: 3D GIS, Real-time Rendering, AI Technology, Data Mapping, 3D Simulation, Smart Building Integration, and Multi-Touch Feedback
Tags: DataV, CityV, System Design, Multilevel Visualization, AIGC
Production Technology: The system software, based on Alibaba Cloud's DataV and built with modular design, uses the in-house CityV engine to create digital twin scenarios with real-time rendering. The hardware features a large physical screen and radar sensors for dynamic data interaction. The design team employed tools like Unreal Engine, C4D, 3DMax, AE, and Sketch to develop UI panels, 3D models, and animations. Additionally, AIGC technology is integrated to display visual effects changes, such as day/night cycles, seasons, and holiday themes.
Design Challenge: Based on the Beijing City Library's concept of "reading diligently under trees amidst mountains," the team aimed to create a harmonious "space-data-people" design. Given the screen's location connecting the subway and library entrance, with high and dense foot traffic, the design ensures efficient information delivery within seconds while allowing readers to easily interpret vast macro-data from any angle. It aligns with spatial aesthetics and supports "touch gestures + tablet" operations to meet diverse scenario needs.
Research: The data visualization system is a key step in the library's digital transformation. By making static data dynamic and spatial, it allows readers to easily connect different data dimensions and gain deeper insights. Developed using DataV, the system was created through collaboration between designers, business experts, and engineers. It brings library information to life, delivering a fresh, interactive reading experience in a more three-dimensional, concise, and innovative way.
Inspiration: With the rise of fragmented information on mobile devices, such as short videos, the number of readers engaging in deep reading in libraries has significantly declined. To reshape perceptions of reading and libraries and create a new image for these institutions, the design team has introduced an innovative smart data system at the library entrance. This system, displayed on a massive interactive screen, leverages data visualization and cutting-edge design to attract more visitors and enhance their experience.Inspired by the nostalgic memories of reading under trees, on lawns, and in nature, the system seamlessly integrates information technology with natural landscape elements. For the UI design, seasonal themes such as spring, summer, autumn, and winter, along with natural motifs like valleys and streams, are incorporated. For the UX design, multidimensional data is bound to architectural models, allowing readers to explore highly detailed representations of terraced fields, ginkgo forests, and more. By interacting with the screen, users can access information about various library areas, including themed exhibitions, book collections, lecture events, and special displays, as well as real-time monitoring data such as visitor flow, air quality, temperature, and humidity.
Project Duration: This project was officially launched on January 16, 2024, and has been running ever since. It will continue to operate and upgrade in line with the development of the library. The project is located in the Beijing City Library, Tongzhou District, Beijing, China.
Operation Flow: Readers can remotely switch and view screen content via Pad terminals. Clicking on the screen to select a target module triggers dynamic data scenes on the large display, supporting custom theme and scene transitions. In close-range interaction mode, the system allows multiple users to engage in real-time, with touchscreen actions generating localized data pop-ups and animated feedback. During idle periods, the screen automatically plays preset scripts, showcasing vast dynamic data in a system that blends technology with natural aesthetics.
Team Members: Yu Guo
Xu Zhang
ShuHao Liu
Yue Gao
JiaWei Ding
Ting Li
SanYao Tang
YiYang Li
YuJuan Huang
YongQi Zhang
XingQiang Huang
XiaoXi Cheng
Di Liu
Zibiao Liu
Hanying Yue