Neuro X 專注力訓練玩具 by Liu Qinyang and Wang Yuchen

Neuro X 專注力訓練玩具 by Liu Qinyang and Wang Yuchen is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅獎 in 玩具、遊戲及消閒產品設計 Competition Category.

銅玩具· 2025

Neuro X 專注力訓練玩具

by Liu Qinyang and Wang Yuchen

Client: Central Academy of Fine Arts

A' Design Award 銅獎 Winner in 玩具 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Neuro X 專注力訓練玩具

Neuro X係一款專為五歲或以上兒童設計嘅專注力訓練玩具。套裝包含四個N-blocks方塊同一條頭帶。頭帶以非入侵方式收集腦電波訊號,再透過無線連接傳送到方塊。每個方塊會調節內部嘅電磁鐵,令懸浮喺水溶液入面嘅磁流體改變形狀同律動。專注力越強,形態就越動態同精緻複雜。方塊可以互相調換,體驗唔同難度級別。所有部件均採用安全物料製造,並經過牢固密封處理。

The Recognition

About the A' Design Award 銅獎

Neuro X 專注力訓練玩具是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Neuro X 專注力訓練玩具將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Neuro X 專注力訓練玩具出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Children naturally face challenges with attention control during development, but criticism can harm their confidence. Studies show that unconscious focus during play and exploration supports prefrontal cortex development. We aim to use play as a tool to aid this growth. The attention-training toy employs a commercial tgam module to capture eeg signals, using them to control ferrofluid's shapes and rhythms, enabling "thought-driven interaction." This merges physiological signals with physical materials, blending art and technology to create a unique experience that fosters sustainable attention development.
Dimensions & Packaging: Product Dimensions: N-blocks: Width 180 mm x Depth 180 mm x Height 60 mm, medi-headband: Width 210mm x Depth 240mm x Height 45mm Recommended Age: 5 and over Recommended number of players: 1 Kit includes: 4 N-blocks, 1 medi-headband
Tags: Focus Training Toy, Child-Friendly Design, Edutainment, EEG, Art and Technology
Production Technology: Technically, we have made this a reality. The headband includes a commercial tgam module that non-invasively collects eeg signals. The n blocks receive the collected signals via bluetooth, adjusting the internal electromagnetic strength to activate and reshape the ferrofluid immersed in a water-based solution. The ferrofluid supports diy at home and can be made using edible oil and iron powder. All toy components are made from safe materials and are securely sealed.
Design Challenge: The challenge lies in reducing costs, making it affordable for more families.
Research: The goal of this project is to provide an entertaining and educational attention training toy for school-aged children. Through expert and user interviews, the design integrates neuroscience and educational science, taking into account brain development needs and children's emotional needs to create a child-friendly design. After conducting market and technology research, feasibility and financial analyses were carried out. The final design won two international awards and two domestic Chinese awards, receiving endorsements from experts and recognition within the industry.
Inspiration: Ferrofluid is an interactive and safe material that, under the control of an electromagnet matrix, can create diverse shapes and movements. It captured my younger sister's curiosity, as she perceived it as a living creature she could interact with. Therefore, I aim to create a unique narrative connection between humans and the material, enhancing this interaction to meet the emotional needs of children during their growth process.
Project Duration: The project was launched in Hangzhou, Zhejiang, in April 2023 and completed in Beijing in August 2024. It won the second prize at the Beijing division of the China international university innovation competition in 2023 and was awarded the European product design award, IDA bronze, and the China design award in 2024.
Operation Flow: Step 1: Put on the medi-headband, place the n-blocks on a flat surface, and power on both devices. Step 2: Focus your attention while the medi-headband collects the data. Step 3: The n-blocks process the brainwave data, causing the ferrofluid moves with signal strength. Greater focus creates more dynamic and intricate shapes. Step 4: Swap out the n-blocks to explore different levels of difficulty.
Patents: Patented.63/404,074.PEAR & MULBERRY, 2022. USPTO
Patented 202421501318.3. Liu Qinyang, Wang YuChen.2024. CNIPA
Copyrights belong to Liu Qinyang & Wang YuChen.2024
Team Members: Liu Qinyang
Wang Yuchen
Wang Xuanzheng
Image Credits: Image #1: Creator Wang Yuchen, Neuro X, 2024.
Image #2: Creator Wang Yuchen, Neuro X, 2024.
Image #3: Creator Wang Yuchen, Neuro X, 2024.
Image #4: Creator Liu Qinyang, Neuro X, 2024.
Image #5: Creator Liu Qinyang, Neuro X, 2024.