Seek AI 數據分析網頁應用程式 by Eric Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award 鐵獎 in 軟件設計 Competition Category.

鐵軟件· 2025

Seek AI 數據分析網頁應用程式

by Eric Wu

Client: Seek AI

A' Design Award 鐵獎 Winner in 軟件 Category

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Verified Award Winner

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The Design

About Seek AI 數據分析網頁應用程式

Seek AI係一個網頁應用程式,俾商業用戶可以用日常語言查詢佢哋嘅數據。Seek AI利用大型語言模型同埋自訂嘅代理框架,將自然語言問題轉換成SQL代碼。呢個平台可以連接去唔同嘅數據倉庫,例如Snowflake、BigQuery同埋Redshift。聊天介面同可擴展嘅SQL編輯器結合埋一齊,等每個查詢都可以俾人檢視同優化。編輯器入面仲有一個助手面板提供支援。用戶亦都可以建立視覺化圖表,同埋同合作夥伴分享數據洞見。

The Recognition

About the A' Design Award 鐵獎

Seek AI 數據分析網頁應用程式是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Seek AI 數據分析網頁應用程式將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Seek AI 數據分析網頁應用程式因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Seek is a generative AI platform that empowers business users to query their datasets and frees up data teams from ad-hoc requests for analysis. It automatically converts natural language questions into high-quality SQL code. With the efficiency of Seek, data teams are able to focus more on big questions that matter.
Dimensions & Packaging: Seek AI is a web application built with technologies like Next.js, React, and Django. Seek connects to popular data warehouses such as Snowflake, BigQuery, and Redshift. Seek uses a custom agentic AI framework to generate data queries based on natural language questions from the user.
Tags: Generative AI, enterprise application, data analytics
Production Technology: Seek AI utilizes large language models to generate queries.
Design Challenge: The challenge was balancing the precision of a data-driven interface with the freedom of an AI chat bot. Research and practice have shown that an entirely uncontrolled AI chatbot performs poorly on structured data, which has low tolerance for any degree of mistakes. On the other hand, user satisfaction greatly increases when the AI has more perceived autonomy and performs more like humans. The design of Seek AI treats the precise SQL editor as an expandable feature within the chat, while also allowing for the option to engage with it solely. A side AI assistant in the editor itself provides the continuity of AI interaction, while acknowledging that in the technical editor interface, AI becomes an assistant to the precision and lets the user take agency. This approach proves to be highly effective as users are able to freely toggle between the two modes of working and ensure that queries are accurate.
Research: In the design process, I conducted user research with multiple clients who agreed to be design partners. The research focused on how people perceive accuracy and precision in the context of AI-generated data queries. We found that while people ultimately value precision the most (as they claim), user satisfaction was actually less with a system that is more guardrailed to be precise than making errors. With humanized AI systems, users gain satisfaction from responsive engagement with the system, even though the primary function of the system may be productivity and accurate data queries.
Inspiration: I have designed this product with the mindset that data tools should be both accessible and efficient. With the rise of generative AI, we're at a unique intersection in design where complex mental models can easily be explained away by AI. However, AI also runs the risk of simplifying things too much and losing accuracy in the process. As a data-centric software, it is paramount that Seek maintains accuracy and precision alongside any usability improvement brought by AI.
Project Duration: The project is receiving continuous feature updates. The current iteration was has been developed since the beginning of 2024.
Operation Flow: With Seek AI, users can ask questions about their data in natural language, and Seek would generate queries for them. This makes it easier for data professionals to write queries for complex datasets. Additionally, Seek allows users to create visualization or share insights with collaborators.
Team Members: Eric Wu
Image Credits: Image credit: Eric Wu
Video credit: Eric Wu