由設計師 Xiang Li 創作嘅 Miniso Land 主要功能：零售係備受推崇嘅 2025 A' Design Award 金獎得獎作品，獲獎類別為室內空間及展覽設計。

金室內· 2025

Miniso Land 主要功能：零售

由 Xiang Li

室內類別嘅 A' Design Award 金獎得獎者

132,965

經驗證嘅獲獎者

驗證設計 #167818 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

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設計

關於 Miniso Land 主要功能：零售

書中文字：喺Miniso Land三層樓嘅空間入面，設有六大區域，展出嚟自唔同IP世界、超過七十種聯乘產品。設計師透過設置多元化嘅情景區域，達致品類多樣性同空間利用效率嘅融合，避免咗傳統重複購物體驗可能帶嚟嘅沉悶感。由彷彿置身粉紅泡泡嘅盲盒區、帶有蒙太奇視覺效果嘅綜合區、充滿各種自然氣息嘅寵物區同香氛區，去到令人猶如踏入童話世界嘅毛絨公仔區。

榮譽認可

關於A' Design Award 金獎

Miniso Land 主要功能：零售是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Miniso Land 主要功能：零售將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Miniso Land 主要功能：零售激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
標籤: interior retail
設計挑戰: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
靈感: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
項目時長: Shanghai, China
圖片來源: Photograph丨SFAP

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