Pattern Reborn 文化產品設計 by Gang Chen, Chao Yang and Xiaolin Fan

Pattern Reborn 文化產品設計 by Gang Chen, Chao Yang and Xiaolin Fan is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅獎 in 文化遺產設計 Competition Category.

銅文化遺產· 2025

Pattern Reborn 文化產品設計

by Gang Chen, Chao Yang and Xiaolin Fan

Client: Hangzhou Arts and Crafts Museum

A' Design Award 銅獎 Winner in 文化遺產 Category

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Verified Award Winner

Verify Award Status for #168075

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pattern Reborn 文化產品設計

「紋樣新生」係一系列以中國傳統工藝紋樣為基礎嘅文化產品同海報視覺設計。圖案取材自傳統服飾同陶瓷,經過解構同現代設計手法重新演繹。紋樣經數碼處理以達致精準效果,並應用於紡織品同陶瓷等材質之上。製作方式包括數碼印刷、鐳射雕刻同高溫陶瓷燒製。視覺設計可因應唔同尺寸同場景靈活調整。目標係保存傳統工藝技術,同時令呢啲紋樣喺現代生活中重新找到清晰嘅定位。

The Recognition

About the A' Design Award 銅獎

Pattern Reborn 文化產品設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Pattern Reborn 文化產品設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Pattern Reborn 文化產品設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a design for a cultural and creative product, which was created in collaboration with Hangzhou Arts and Crafts Museum, incorporating traditional patterns and symbols of handicrafts. This design project revitalizes traditional Chinese arts and crafts, allowing people to rediscover the modern charm of Chinese traditional arts and crafts. By extracting traditional patterns from clothing and ceramics, deconstructing and transforming them through modern design, endowing them with contemporary
Dimensions & Packaging: The visual elements are designed for flexible application across various events and activities. They adapt to different sizes and contexts without being constrained by fixed dimensions, enhancing the versatility and creative freedom of the design.
Tags: Traditional Crafts, Cultural Innovation, Modern Design, Pattern Redesign, Chinese Heritage, Textile Art, Ceramic Design, Cultural Fusion
Production Technology: The production combines traditional craftsmanship with modern techniques. Patterns are digitally processed for precision, then applied to materials like textiles and ceramics. Techniques include digital printing, laser engraving, and high-temperature ceramic firing. This ensures durability, vibrant colors, and seamless integration of traditional motifs into contemporary products.
Design Challenge: The main challenge of this project was to maintain the authenticity of traditional patterns while ensuring they fit into modern design aesthetics. Balancing cultural preservation with contemporary relevance required extensive research into traditional motifs and materials.Another challenge was the technical adaptation of traditional designs to modern production processes. Ensuring color accuracy, material compatibility, and design scalability across different products demanded continuous experimentation and refinement. Overcoming these challenges resulted in products that are both culturally meaningful and visually appealing.
Research: This project, in collaboration with the Hangzhou Arts and Crafts Museum, explores how to revitalize traditional Chinese patterns through modern design. By studying motifs from traditional clothing and ceramics, the project aims to preserve cultural heritage while enhancing contemporary relevance. Through deconstruction and transformation, the designs integrate seamlessly into modern cultural products.
Inspiration: This is a series of designs that integrates various traditional Chinese arts and crafts patterns into unique poster visuals. The project aims to blend the distinctive characteristics of Chinese craftsmanship with contemporary design elements, creating a fusion that highlights the beauty of cultural heritage in a modern visual context. Inspired by motifs from traditional clothing and ceramics, the design undergoes deconstruction and transformation, reflecting both historical depth and contemporary aesthetics.
Project Duration: The project started in Hangzhou in March 2023 and was completed in December 2024. The final products were exhibited at the Hangzhou Arts and Crafts Museum, showcasing the successful fusion of traditional Chinese craftsmanship with contemporary design.
Operation Flow: The design process starts with extracting traditional patterns from Chinese clothing and ceramics. These motifs are deconstructed and reinterpreted using modern design techniques to balance cultural authenticity and contemporary aesthetics. The reimagined designs are applied to products like textiles and ceramics, ensuring both functionality and visual appeal in modern life.
Team Members: Designer: Gang Chen, Designer: Xiaolin Fan, Designer: Chao Yang, Designer: Yi Huang, Designer: Ang Lv, Designer: Rui Deng, Designer: Zilong Chen, Designer: Weilong Liu, Designer: Jiayuan Gu, Designer: Hongjin Xiang, Designer: Jiwei Fang, Designer: Yuanxi Guo, Designer: Ziyi Jin, Designer: Yutin Mao, Designer: Lin Ye, Designer: Yiqun Zhang and Designer: Yilin Wang
Image Credits: Image #1: Gang Chen,Xiaolin Fan,Chao Yang, Yi Huang,Ang Lv,
Image #2: Rui Deng, Zilong Chen, Weilong Liu,Jiayuan Gu,
Image #3: Hongjin Xiang, Jiwei Fang,Yuanxi Guo, Ziyi Jin,
Image #4:Yutin Mao,Lin Ye,
Image #5:Yiqun Zhang,Yilin Wang