Pepsi Diner Milan 2024 快閃餐廳室內設計 by PepsiCo Design and Innovation

Pepsi Diner Milan 2024 快閃餐廳室內設計 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅獎 in 室內空間及展覽設計 Competition Category.

銅室內· 2025

Pepsi Diner Milan 2024 快閃餐廳室內設計

by PepsiCo Design and Innovation

A' Design Award 銅獎 Winner in 室內 Category

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Verified Award Winner

Verify Award Status for #169617

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Diner Milan 2024 快閃餐廳室內設計

2024年米蘭百事餐廳係專為米蘭而設嘅臨時品牌快閃餐廳室內設計。呢個設計將紐約餐廳嘅概念帶到歐洲,係呢種餐廳形式首次喺美國以外落地。室內設計採用咗全新嘅百事標誌同視覺識別系統。空間入面融入咗意大利流行文化嘅元素,包括足球同音樂,亦為賓客策劃咗有意大利名人參與嘅活動節目。設計目標係透過將本地文化融入品牌故事之中,同歐洲觀眾建立連結。

The Recognition

About the A' Design Award 銅獎

Pepsi Diner Milan 2024 快閃餐廳室內設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Pepsi Diner Milan 2024 快閃餐廳室內設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Pepsi Diner Milan 2024 快閃餐廳室內設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Inspiration: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Read the Press Release