Rubin and Chapelle Boutique 時裝零售室內設計 by UE Architecture

Rubin and Chapelle Boutique 時裝零售室內設計 by UE Architecture is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅獎 in 室內空間及展覽設計 Competition Category.

銅室內· 2026

Rubin and Chapelle Boutique 時裝零售室內設計

by UE Architecture

Client: Rubin and Chapelle

A' Design Award 銅獎 Winner in 室內 Category

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The Design

About Rubin and Chapelle Boutique 時裝零售室內設計

Rubin and Chapelle精品店係一個位於加州新港灘嘅時裝零售室內設計。店鋪面積95平方米，靈感嚟自紐約市一間舊布料倉庫工場。深色質感物料同煙燻玻璃及鋼材嘅半高牆身互相結合。間隔牆止於天花之下，令開放式天花同外露風管保持可見，令緊湊嘅空間感覺更加寬敞。三角形同長方形嘅分區分別容納試身區同晚裝區。較深嘅層架將服裝分成細組，以放慢購物節奏。

The Recognition

About the A' Design Award 銅獎

Rubin and Chapelle Boutique 時裝零售室內設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Rubin and Chapelle Boutique 時裝零售室內設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Rubin and Chapelle Boutique 時裝零售室內設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike any store in the Southern California outdoor mall, we incorporated textured deep and dark materials into the space. The use of partial-height smoked glass supported by steel is unusual for this earthquake zone, allowing for an open ceiling with exposed ductwork and views across the compact area, making it feel larger. The lighting contrasts rugged textures with the sophisticated elegance of Rubin and Chapelle’s fashion. Through the grey glass, customers glimpse intimate, exclusive spaces for evening wear and fittings, adding a touch of refined exclusivity.
Dimensions & Packaging: Store area 95 sqm. Main ceiling height: 5030mm. Storefront height, top of shelves and ceiling height at entry: 3650mm. Top of glass partitions and entry door: 2750mm.
Tags: Retail, fashion, luxury, rustic
Production Technology: The design incorporates partial-height walls of smoked glass and steel as a counterbalance to the rustic materials. It is particularly notable in this earthquake-prone area to have walls that do not rise to the ceiling for anchorage. This choice allows for an open ceiling with exposed ductwork, enhancing the feeling of spaciousness and providing views across and through the compact space.
Design Challenge: Determining how to get the desired flow and visual lucidity while faced with the earthquake zone structural restrictions proved challenging. We made it even more daunting when choosing to hang all the shelving on the walls with minimal connections to the floor. Careful coordination with the structural engineer had to be done to achieve the look we were after.
Research: To ensure the boutique reflects the brand, we visited their other stores and workshop and interviewed the owners. We also spoke with the mall operators about their plans to upscale with luxury brands. Based on this information, we limited elements in the dressing room, added multiple mirrors in the fitting area, and provided transparency for customers to bring friends. Layered curtains were installed in the changing rooms to allow items to be passed through without opening them, and hanging rods were elevated to accommodate long draping dresswear.
Inspiration: Drawing inspiration from the RC workshop, an old fabric warehouse in New York City, the design intends to encourage exploration of a mysterious, rustic space. The aim is to encourage customers to explore the space more thoughtfully, moving away from traditional retail layouts that often limit interaction and engagement.
Project Duration: The project started with a meeting with the owners of Rubin and Chapelle in February of 2024. We started working with them on the design shortly after, completing it in May that year. Construction started in January 2025 and was completed in May 2025. (It took a long time because of the Corona disaster.) The store, located in Fashion Island, Newport Beach, California, opened in May 2025.
Operation Flow: The wedge-shaped space has side walls oriented toward the entry, making them too prominent. To enhance discovery, we added smoked glass partitions that delineate interconnected triangular and rectangular zones. These openings subtly reveal the spaces beyond, enticing visitors to explore further. The rectangular arrangement of fitting and evening wear areas creates a runway-like experience, encouraging dynamic interaction with the space. Deeper shelving segments clothing into smaller, curated groups, effectively slowing the shopping pace and promoting thoughtful exploration.
Team Members: Jeff Goldberger, Architect, UE Architecture
Sean Kim, Structural Engineer, KNSE Structural Engineering
Image Credits: Rubin and Chapelle