Nowy Styl 展覽攤位 by Konarski and Bzowski Piotr Duraj is a highly esteemed winner of the very prestigious 2026 A' Design Award 金獎 in 展覽會設計 Competition Category.
金展覽會· 2026
Nowy Styl 展覽攤位
by Konarski and Bzowski Piotr Duraj
Client: Konarski & Bzowski
A' Design Award 金獎 Winner in 展覽會 Category
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- Verified Award Winner
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The Design
About Nowy Styl 展覽攤位
Nowy Styl係一個為喺貿易展銷會展示辦公室傢俬而設計嘅展覽攤位。攤位佔地607.5平方米，遵循親生物設計原則。佢嘅佈局以樹木為隱喻，透過建構嘅物件表達出嚟。風扇產生輕柔嘅微風令空間充滿生氣，而溫暖嘅燈光就令人聯想起穿透樹葉嘅陽光。呢個設計將人嘅體驗放喺直接銷售之前。設計意圖係展示工作場所點樣可以支持身心健康、減輕壓力同提升專注力。
The Recognition
About the A' Design Award 金獎
Nowy Styl 展覽攤位是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Nowy Styl 展覽攤位將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Nowy Styl 展覽攤位激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
- Dimensions & Packaging
- The stand is 607,5 square metres.
- Tags
- fair, wellbeing, nature, personification, control, instinct
- Production Technology
- In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility.
The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere. - Design Challenge
- Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
- Research
- Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
- Inspiration
- Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
- Project Duration
- The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
- Operation Flow
- Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
- Team Members
- Designer: Artur Suchan
Designer: Piotr Duraj
Project Managers: Sebastian Duda, Daniel Konarski, Jaroslaw Bzowski - Image Credits
- Image #1: Photographer Michal Jaworski, Orgatec, 2024.
Image #2: Photographer Michal Jaworski, Orgatec, 2024.
Image #3: Photographer Michal Jaworski, Orgatec, 2024.
Image #4: Photographer Michal Jaworski, Orgatec, 2024.
Image #5: Photographer Michal Jaworski, Orgatec, 2024.
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