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Lap AI Taipei 零售店 by Tsung Han Lee

Lap AI Taipei 零售店 by Tsung Han Lee is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅獎 in 室內空間及展覽設計 Competition Category.


銅室內· 2026

Lap AI Taipei 零售店

by Tsung Han Lee

Client: LAPT_A. Intelligence Ltd.

A' Design Award 銅獎 Winner in 室內 Category

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Verified Award Winner

Verify Award Status for #180730

Colors

The Design

About Lap AI Taipei 零售店

Lap AI 係一間細緻精巧嘅零售室內空間,將買手提電腦重新構思成一段有導引嘅服務旅程,而唔係單純靠陳列嚟瀏覽。設計靈感源自滑動手勢,平面佈局形成一個彎曲嘅環迴動線,逐步呈現產品,方便顧客快速比較,然後進入一對一嘅諮詢同售後服務環節。AI 輔助配對加上專家指導,幫助顧客有信心咁揀啱合適嘅裝置。暖白色燈光、香檳色調金屬同半透明面板,營造出一種平靜、似屏幕嘅氛圍,減低視覺雜訊,建立信任。

The Recognition

About the A' Design Award 銅獎

Lap AI Taipei 零售店是 A' Design Award 銅獎得主,這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品,印證了其設計師豐富的經驗、想像力與機智。預計Lap AI Taipei 零售店將成為一件備受推崇、令人欽佩且被珍愛的物品,兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐,並因注重細節而出類拔萃。Lap AI Taipei 零售店出色地滿足需求,觸動渴望,迷住情感,並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
LAP AI is a retail interior concept that translates the gesture of swiping into a curved, theatre-like customer journey. Zoning supports each decision stage from exploration to consultation and aftercare, while AI-assisted guidance helps match users with suitable devices. Calm lighting and durable materials shift tech retail from visual noise to long-term service and care.
Dimensions & Packaging
Floor area is 23.5 sqm. Display capacity is up to 36 laptops. The layout uses a compact curved loop for quick browsing and comparison, and it naturally leads to a one to one consultation point and aftercare support. A central silver metal demo table integrates diffused LED task lighting to reveal product details without glare. A ceiling ring chandelier and track spotlights highlight the displays. Key materials include metalwork, metal laminate panels, frosted acrylic, PC hollow panels, curved plywood in tea tone, curved plywood in white, and a curved timber support structure.
Tags
Interior Design, Retail Design, Store Design, Commercial Interior, Flagship Store, Customer Experience, Service Design, AI Assisted Retail, Spatial Sequencing, Lighting Design
Production Technology
Warm-white lighting unifies champagne-toned metal and neutral wood. Light is washed into hollow clear panels; the cavity reflects the champagne back wall and segmented cells pull it into fine threads that skim curved surfaces. The panels bend to follow the geometry, expressing a swipe-like motion. Semi-transparent layers and controlled reflections evoke a glossy screen. A silver central table uses diffused LEDs for demos; the LAP AI ring chandelier and circular spot track highlight displays.
Design Challenge
The key challenge was translating LAP AI's service-led operating model into a very small retail footprint while clearly expressing the brand's core idea: helping customers find the right device with trust and long-term support. The space had to communicate value beyond display, remain commercially workable, and feel calm and reliable. The design balances product visibility with one-to-one consultation and uses light and materials to create comfort and confidence.
Research
This project investigates customer decision psychology in tech retail, focusing on choice overload, decision fatigue, and trust building. It studies how a service-led brand can translate its operating workflow into spatial strategy by mapping the journey from browsing to comparison, one-to-one consultation, and aftercare. Findings informed a swipe-inspired curved loop and a calm, screen-like lighting and material system to improve clarity, confidence, and brand value.
Inspiration
Inspired by the swipe gesture on a phone, LAP AI turns the act of filtering countless apps into a spatial journey of narrowing choices. In an era of overwhelming options, many customers spend too long comparing devices without clarity. LAP AI uses online AI, expert consultation and long term support to match each person with the right laptop, and the store translates this into guided circulation and staged decision making.
Project Duration
The project commenced in May 2025 in Taipei, Taiwan, and was completed in August 2025.
Operation Flow
Visitors enter and follow a compact, curved loop to view all devices in one sweep. The display sequence supports quick comparison, then naturally leads to a one-to-one consultation point where a sales specialist discusses needs and recommends suitable options. After selection, the same counter supports setup, guidance and aftercare, turning a small footprint into a clear, guided journey from browsing to personalised service.
Image Credits
Photography: Mr.Warmth Studio

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