CIAK All Day Italian 餐廳 by Monique Lee of Mas Studio Ltd is a highly esteemed winner of the very prestigious 2017 A' Design Award 銅獎 in 室內空間及展覽設計 Competition Category.
銅室內· 2017
CIAK All Day Italian 餐廳
by Monique Lee of Mas Studio Ltd
Client: Ciak All Day Italian
A' Design Award 銅獎 Winner in 室內 Category
Verified Award Winner
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About CIAK All Day Italian 餐廳
該設計的靈感來自意大利甜蜜生活-Dolce Vita，並引起了共鳴。入口處的鄉村房屋風格窗戶和類似紅磚砌成的外牆的景象營造了一個意大利小鎮的正方形氛圍。加上鑲木地板和綠色植物，它把顧客帶到異國情調的意大利小鎮，享受便餐。
The Recognition
About the A' Design Award 銅獎
CIAK All Day Italian 餐廳是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計CIAK All Day Italian 餐廳將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。CIAK All Day Italian 餐廳出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The trattoria is a restoration of an Italian town. The country house’s walls and windows, red brick façade walls are just like a plaza. Together with the parquet tiles, they all recall a feeling of an exotic Italian town.
- Dimensions & Packaging
- The site area is 369 sq.m²
- Tags
- Dolce Vita, Classic movie, Italian country house, Italian town elements, 30’s & 40’s Hollywood movie.
- Production Technology
- The centerpiece of the restaurant is a wooden decoration imitating natural tree branches, connected to a radiating aluminum ceiling in wood surface finishing, while the walls are parqueted with red bricks of different thickness.
- Design Challenge
- Italian - Dolce Vita - sweet life, is a relatively abstract feeling. It is an attitude to life and guides us how to enjoy life. What we expect after a day’s hard work is nothing more than enjoying a meal at a leisurely and comfortable restaurant. This is also what we wish to offer to our family.
- Research
- The design is based on CIAK All Day Italian business philosophy. It hopes to present a mood and an attitude to life to their guests. To restore an Italian countryside culture, tell Dolce Vita - sweet life philosophy, and restore a mood of the 30s - 40s classic Italian movies. We research mainly on the internet.
- Inspiration
- The design is inspired by and resonates Italian - Dolce Vita. It features Italian home’s natural feeling and motifs of their brand including classic Italian movie scenes, nostalgic posters and video player. The comfortable setting with brick, natural wood and tiles hints at the picturesque streets of Italian towns, while vintage posters and projections recall the golden years of Italian cinema.
- Project Duration
- The project started in Feb 2016 and finished in June 2016 in Hong Kong.
The Restaurant is located at Shop# 265, 2/F Cityplaza, 18 Taikoo Shing Road, Taikoo Shing, Hong Kong. - Operation Flow
- Near the entrance of the restaurant is a display of grocery products. This follows the old philosophy of Italian grocery where high quality products are open for customers’ selection.
On the back of the restaurant, an overhead projector is set to play videos of old movies on a screen from time to time. Sitting on the sofa, visitors can capture a feeling of watching movies in an old theatre and recollect memories of the dazzling Hollywood of the 30s and 40s. - Patents
- Copyrights belong to Mas Studio Ltd., 2016.
- Team Members
- Design Director: Monique, Sum Wing Lee
Designer: Leo, Chun Fan Chan - Image Credits
- Image #1- Photographer Raven Tsoi, CIAK 2016
Image #2- Photographer Raven Tsoi, CIAK 2016
Image #3- Photographer Raven Tsoi, CIAK 2016
Image #4- Photographer Raven Tsoi, CIAK 2016
Image #5- Photographer Raven Tsoi, CIAK 2016
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