Waves Entropy 數碼藝術 by Marta Moretto is a highly esteemed winner of the very prestigious 2017 A' Design Award 金獎 in 攝影設計 Competition Category.

金攝影· 2017

Waves Entropy 數碼藝術

by Marta Moretto

Client: Amrta

A' Design Award 金獎 Winner in 攝影 Category

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Colors

The Design

About Waves Entropy 數碼藝術

作品《波浪》探索海洋呢個普世經驗，旨在重拾藝術家潛意識自我嘅意義。其創作由一幅海浪嘅影像開始。藝術家先將視覺熵方程式作物理上嘅形式化，然後簡化同削減各種元素，以達致X光透視嘅效果。透過呢種獨特而親密嘅視角，Marta Moretto描繪出一個獨一無二嘅奇幻生物世界。呢啲所描繪嘅形態，被理解為原始原型嘅顯現，直接源自榮格嘅集體潛意識。

The Recognition

About the A' Design Award 金獎

Waves Entropy 數碼藝術是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Waves Entropy 數碼藝術將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Waves Entropy 數碼藝術激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Starting from the photo of a breaking wave, I proceeded as a physical: how he formalizes an equation based on a model that is built the same way I've simplified subtracting elements and I arrived so to formalize a visual equation entropy. The work depending on the distance from which you look takes many forms, as if the water particles were alive. Up close you discover the transformation of the entropia in the process of creation takes place in different forms. Art as a game and socializing element.
Dimensions & Packaging: Printing on plexiglas: L 100 cm H 70cm 0,3 cm
Tags: Waves, Entropy, Clean Energy, Renewable energy, Digital Art
Production Technology: Printing on plexiglas, textile printing, printing on paper, production of carpets, embroideries, jewelry necklaces, Necklaces and Pendants, lamps burano, Plexiglas chandelier. Suitable materials: paper, cloth, Plexiglas, glass, precious stones, led, glitter, colored beads,
Design Challenge: I'd like to enrich my project declining it in other areas such fashion accessories, design, Jewelry, lamps and furniture design
Research: The use of ambiguous interpretation of drawings to assess the personality of an individual is an idea that dates back to Leonardo da Vinci and Botticelli. The interpretation of inkblots was part of a late nineteenth century game. Rorschach was the first systematic approach of this type. According to Jung, our body itself bears the traces of archaic inheritance as our aquatic heritage. The unconscious contains all the potential of life, and is the source of energy, the reservoir of power from which we derive our daily energy and contains the material of our existence.
Inspiration: The wave action is the fundamental way in which energy is transported and transmitted. The waves are an expression of the universal rhythm that orchestrates and sends forth all creation and the development of life on earth.
Project Duration: The project started december 2013 in Genoa, seamlessly, and has been exhibited in the Arte Fiera Genova, 2013, Published in the Catalogue. SeeMeTakeover 2014 - 24 luglio 2014. 25-story-tall billboard in Times Square. See.Me Exhibition, Broadway New York
RomArt, 2015 Roma: 15, 18 Maggio 2015. Published in the Catalogue. HEARTEARTH - AV - VIDEO A Konvent - Barcellona -2015
HEARTEARTH festival - Berlino - Milano, Luglio - Settembre - 2016
Operation Flow: we play? what do you see? Art as a game, it stimulates the imagination, favors the sociality.
Patents: marta moretto 2013
Image Credits: marta moretto