Niannujiao Jiaoding Flagship Store 旗艦店 by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store 旗艦店 by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 A' Design Award 鐵獎 in 室內空間及展覽設計 Competition Category.

鐵室內· 2019

Niannujiao Jiaoding Flagship Store 旗艦店

by Tomohiro Katsuki - Prism Design

Client: Prism Design

A' Design Award 鐵獎 Winner in 室內 Category

13,638

Verified Award Winner

Verify Award Status for #82900

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Niannujiao Jiaoding Flagship Store 旗艦店

念奴嬌·嬌鼎旗艦店係一間位於中國北京嘅零售室內設計項目,喺180平方米嘅空間內同時容納兩個女裝時尚品牌。設計理念以「平衡中性」為核心,喺風格、色彩、動線、功能同產品陳列方面取得平衡,令每個品牌都保留自己獨特嘅個性。念奴嬌嘅風格優雅清晰,而嬌鼎則走現代、簡約同時尚嘅路線。所用材質包括灰色石板磚、青銅鋼電鍍、透明鏡面、白色同粉紅色漆料、木片、布料同人造水磨石。

The Recognition

About the A' Design Award 鐵獎

Niannujiao Jiaoding Flagship Store 旗艦店是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Niannujiao Jiaoding Flagship Store 旗艦店將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Niannujiao Jiaoding Flagship Store 旗艦店因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging: Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
Tags: NEUTRAL,Balance,Boutique,
Production Technology: We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge: we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research: We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration: Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration: The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow: The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members: Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits: Photographer:Katsumi Hirabayashi