Hybrid Beauty 女裝系列 by Moon Chang is a highly esteemed winner of the very prestigious 2020 A' Design Award 金獎 in 時裝、服飾及成衣設計 Competition Category.

金時裝· 2020

Hybrid Beauty 女裝系列

by Moon Chang

Client: Moon Chang Design Studio

A' Design Award 金獎 Winner in 時裝 Category

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Colors

The Design

About Hybrid Beauty 女裝系列

Hybrid Beauty系列的設計是將可愛作為生存機制。發現的可愛特徵包括緞帶，荷葉邊和花朵，並通過傳統的女帽和高級時裝技術進行了翻新。這將舊的高級時裝技術再現為現代混合動力，既浪漫，黑暗又永恆。 Hybrid Beauty的整個設計過程促進了可持續性，創造了永恆的設計。

The Recognition

About the A' Design Award 金獎

Hybrid Beauty 女裝系列是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Hybrid Beauty 女裝系列將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Hybrid Beauty 女裝系列激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The hybrid flowers is the main motif of the collection. It reinterprets the historical cute features,ribbons, ruffles,and flowers, so the traditional millinery and couture techniques are embedded. Handmade flowers are molded by velvet with heated metal. The hybrid flowers translate into two dimensional print on silk and sequins, with stuffing, embroidery, and beading to create modern camouflage. The collection emphasized old couture techniques to hybrid version, in beautiful but also ugly way.
Dimensions & Packaging: The whole collection is 8 looks womenswear, size 4.
Tags: modern couture, wearable couture, bow shirt, handmade flowers, oversize bow dress,
Production Technology: The traditional couture handmade flowers made out of 100 years brass metal mold. The couture tailoring techniques. The flower bouquet packaging process translates into draping and silhouette. The digital heat transferred prints on various fabrics like silk, organza, satin and sequin. The hand embroidery with beading, and also couture origami folds' transition to the big bow.
Design Challenge: The main challenge of this journey was to solve ptsd as a perspective of a fashion designer, how to visualize the conceptions into the real garment. The second challenge was reinterpretation of history. Collecting the historical and vintage tools to create handmade flowers takes almost 2 years. This journey was the challenge to make the past alive again.
Research: While researching the brain, there are connections between ptsd and also aesthetic judgement as a visual language metaphorically.The approach to this study is what if the universal object that everyone regards as beautiful becomes ugly and how this will look like, by showing that the beautiful and ugly are not opposite, they are same as a skin on a skin. By choosing pink flower as the object to experiment, which is a standard of the beauty, and also contains cliche and stereotype. Through this process, the evolutionary storyline of Hybrid Beauty was made.
Inspiration: Hybrid Beauty is the convergence of dualism, cuteness and death being used as a protective mechanism. It has a story based on the evolutionary order from the designer's researches. Starting from the designer's personal story, when the time Moon had ptsd, the death moment. To deal with this, Moon chose to go back to childhood, also on the other word being cute. By combining the cute features from clothes which have been survived until now with victorian silhouette, it create hybrid couture collection, which is not just beautiful, but also ugly.
Project Duration: Hybrid Beauty is mfa thesis from FIT graduate fashion design program. This started from August 2017, and ends up May 2019. It was exhibited in FIT museum in New York, and fashion show during New York fashion week S/S 2020.
Operation Flow: The looks of collection seem very light and beautiful, but when you wear it, you will be wrapped around with 4-5 yards of light fabrics like faille or silk organza. This is the way of creating the experience of ptsd by flower bouquet packaging techniques.
Patents: Copyright to Moon Chang
Team Members: Designer: Moon Chang
Creative Director: Moon Chang
Image Credits: Image #1-5: Moon Chang, The Noise
Video: Moon Chang, The Noise