Modern Odyssey 展覽裝置 by Hong Kong Trade Development Council

Modern Odyssey 展覽裝置 by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 室內空間及展覽設計 Competition Category.

銅室內· 2020

Modern Odyssey 展覽裝置

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

A' Design Award 銅獎 Winner in 室內 Category

36,855

Verified Award Winner

Verify Award Status for #90569

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Modern Odyssey 展覽裝置

現代奧德賽是一套為香港珠寶展覽會前廳同展廳入口設計嘅展覽裝置。主題取材自古希臘神話,每個裝置分別呼應一位神祇,例如宙斯、波塞頓、赫拉、阿波羅、阿蒂蜜絲或雅典娜。設計上採用寓意性嘅線索,而非直接具象描繪。牆身同柱身以輕型金屬框架搭建,外層披上半透光嘅圖案網布,並由後方打燈營造氛圍。每個空間仲配以度身訂造嘅道具、燈光同音效,務求完整呈現主題氛圍。整套系統輕巧易裝,只需三日即可完成搭建。

The Recognition

About the A' Design Award 銅獎

Modern Odyssey 展覽裝置是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Modern Odyssey 展覽裝置將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Modern Odyssey 展覽裝置出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The event organiser for the 2019 Hong Kong International Jewellery Show required an overall image uplift to envelop the various allocated spaces. Areas such as the main foyer and various entrances into the specialised jewellery halls were offered to a new design. A concept called Modern Odyssey was developed using allegories from ancient Greek mythology was developed to decorate these areas. Besides this, only 3 days were permitted for the onsite setup.
Dimensions & Packaging: The venue’s main entrance mesh arch was 17m wide x 5m high, inside the Zeus shrine installation with LED waterfall at the foyer sat 50m2 x 4.5m high. The following entrance treatment designs inside the venue were constructed with similar specification. All walls and columns were built using a lightweight metal framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED were used to produce various ambient allegoric installations.
Tags: Trade, Hong Kong, Jewellery, Greek Mythology, Modern Odyssey, Installation, Space, Exhibition, Design, Organiser, Show
Production Technology: All the walls and columns were built using a lightweight metallic framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED and in some areas ambient soundtrack was used to produce the various allegorical installations in the spaces. All the production had to be tested offsite before the final onsite construction. This was due to the very tight 3 days allowance for the onsite installation.
Design Challenge: Once the concept direction was set, the challenge was to research the fascinating stories from ancient Greek mythology. It was then that a hierarchal approach was used to build the visitors journey throughout the whole exhibition. Firstly, with Zeus at the foyer then followed by the entrance treatments into the specialised halls using the other deities and so forth. Another challenge was the short move in time, therefore all the material specification had to be lightweight and easily assembled.
Research: The research for the Modern Odyssey concept started as a study on various civilization, folklores and cultural beliefs that were influential to past jewellery design. From this research, ancient Greek mythology was chosen due to its array of multifaceted characters and symbolisms. It provided plenty of material to curate a journey at the venue as an overarching theme. This led to the idea of allegorical installations to developed the space instead of showing the actual Greek god.
Inspiration: Inspiration for the concept of Modern Odyssey derived from studying various affluent cultural beliefs that had influenced past jewellery design. From this, ancient Greek mythology was most apt due to its array of complex characters and symbolisms. It provided plenty of scopes to curate the physical spaces using allegories as clues rather than show the referred Greek deity. As such, each installation was unique to its central character such as Zeus, Poseidon, Hera, Apollo, Artemis to Athena etc.
Project Duration: The project duration was 3 months from the initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 5 days starting from the 28th of February to the 4th of March 2019.
Operation Flow: The flow was designed in chronological order related to the theme Modern Odyssey. Various allegorical installations were created in reference to the Greek deities. Starting with the translation of Zeus at the main foyer as a welcome installation. Then moving to Poseidon, Hera, Apollo, Artemis and Athena being represented at the other entrance areas within the venue.