Konka LED A3 Series TV 智能電視 by Konka is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 消費電子產品設計 Competition Category.

銀消費電子· 2020

Konka LED A3 Series TV 智能電視

by Konka

Client: Konka

A' Design Award 銀獎 Winner in 消費電子 Category

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Colors

The Design

About Konka LED A3 Series TV 智能電視

康佳LED A3系列電視係一款專為家居觀賞而設計嘅智能電視。A3系列外形纖薄輕巧，底座形狀好似展翅高飛嘅翅膀，靈感源自老鷹。玻璃背板同中框設計實現咗無邊框效果，所以由正面睇過去，邊框同屏幕好似一整塊咁融為一體。拉絲金屬部件同啞光飾面令側面睇落更有層次感。紅色圓形燈光按鈕控制主要功能，並整合咗語音控制同光感應功能。採用長波長藍光晶片LED，有效減少藍光。

The Recognition

About the A' Design Award 銀獎

Konka LED A3 Series TV 智能電視是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Konka LED A3 Series TV 智能電視將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Konka LED A3 Series TV 智能電視是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The A3 series TV offering a lightweight and slim overall shape with a flying wing-shaped base.It was designed with the leading-edge product language to combine high-tech screen with optimum sound and high-level craftsmanship.
Dimensions & Packaging: 55/1229*297.8*773.3mm
65/1448.7*334*911.8mm
75/1674.5*578*1587.7mm
Tags: Flagship,55A3,65A3,75A3,LED
Production Technology: More focused CMF design, Nordic matte mesh, marbled natural texture and metal texture of industrial products. The perfect combination of natural life and design aesthetics makes A3 more than just a TV.
Design Challenge: The A3 series is not only thin and light, but also has a glass back plate and a mid-frame to achieve a rimless design.The newly upgraded large-size speaker and the metal side of the ground add a metal speaker net blessing, each note is fully expressed.More focused CMF design,Nordic matte mesh, marbled natural texture and metal texture of industrial products,The perfect combination of natural life and design aesthetics makes A3 more than just a TV.
Research: With the development of the color TV industry and the changes in market demand, people are pursuing new requirements for the performance of smart TVs while pursuing TV appearance, content richness and application experience.Ultra-thin rimless TV/Blu-ray health TV also ushered in new market opportunities.With the maturity of manufacturing technologies such as LEDs and metal structural parts,Adjust the traditional production assembly method by integrating structural components.Our TV can achieve a true rimless design.The thickness is also made thinner, the back plate pattern is more beautiful, and the cost is also greatly reduced.
Inspiration: Convincing with it’s minimalist design , frame and screen seem to blend into one another which is visible from the front as a slice.The layering design underscoring the thinness of the side face.The operating concept is user-friendly so that The red circular light button can easily control all functions.In the narrow network, new technologies and functions such as voice control and light sensing are integrated.The design of the flying wing-shaped base was inspired by eagles.
Project Duration: The project started in April 2018 in Shenzhen and finished in April 2019 in Shenzhen, and was exhibited in Beijing in April 2019.
Operation Flow: The thickness is also made thinner, the back plate pattern is more beautiful, and the cost is also greatly reduced;The hardware circuit platform also has the requirements of faster, more stable, better picture quality and better sound performance;Meanwhile, by selecting the LED of the long-wavelength blue chip to achieve the purpose of preventing blue light.
Patents: Patents：201930141777.3
Team Members: Designer:XUN LUO
Designer:HAO CHANG
Designer:QIANG LI
Creative Director:YONG JIN
Creative Director:XIAOZHEN CHEN