Heytea Lab Shenzhen OCT Harbor 零售室內設計 by Uno Chan

Heytea Lab Shenzhen OCT Harbor 零售室內設計 by Uno Chan is a highly esteemed winner of the very prestigious 2020 A' Design Award 金獎 in 室內空間及展覽設計 Competition Category.

金室內· 2020

Heytea Lab Shenzhen OCT Harbor 零售室內設計

by Uno Chan

Client: TOMO Interior Design Firm

A' Design Award 金獎 Winner in 室內 Category

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Verified Award Winner

Verify Award Status for #96008

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Heytea Lab Shenzhen OCT Harbor 零售室內設計

喜茶Lab深圳歡樂海岸店係一個為茶飲品牌旗艦店打造嘅零售室內設計。空間面積達1300平方米，劃分為五個主題實驗室。周邊實驗室、製冰實驗室、甜品實驗室同插畫實驗室設於一樓，而茶極客實驗室則設於二樓。一條幾何形樓梯連接兩層，成為室內嘅視覺中心。條形燈同燈膜鑲嵌喺天花板同金屬格柵之中。側牆上嘅泡沫鋁板同緞面拉絲金屬形成鮮明對比。

The Recognition

About the A' Design Award 金獎

Heytea Lab Shenzhen OCT Harbor 零售室內設計是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Heytea Lab Shenzhen OCT Harbor 零售室內設計將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Heytea Lab Shenzhen OCT Harbor 零售室內設計激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Dimensions & Packaging: The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Tags: Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Production Technology: The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Design Challenge: The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Research: Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiration: Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Project Duration: The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Operation Flow: The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Patents: Copyrights belong to Uno Chan, 2019.
Team Members: Uno Chan
Fei Xiao
Image Credits: Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.