The Mix Land 潮流服飾店 by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 室內空間及展覽設計 Competition Category.

銅室內· 2020

The Mix Land 潮流服飾店

by Yuan Lijun

Client: Xianxiang Design

A' Design Award 銅獎 Winner in 室內 Category

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Verified Award Winner

Verify Award Status for #99894

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Mix Land 潮流服飾店

Book Text: The Mix Land係中國杭州嘅一間潮流服飾店。設計概念源自實驗室嘅意象，將街頭文化融入室內陳列之中。三組充滿動感嘅藝術裝置——分別名為「能量提取」、「凝結」同「分解台」——結合聲音、視覺同觸覺元素，營造出互動式體驗。高飽和度嘅霓虹藍、色彩繽紛嘅門窗以及數碼屏幕構成主要視覺焦點。陳列裝置可以喺開放空間內重新組合，令店舖能夠同時滿足商業運作同體驗式需求。

The Recognition

About the A' Design Award 銅獎

The Mix Land 潮流服飾店是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計The Mix Land 潮流服飾店將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。The Mix Land 潮流服飾店出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019