Eun byeol Choi

LOFI Collective is an art toy designer, who obtains the motives from music.
LOFI is expanding LOFI's extent of expression of the theme, reaching to illustration, animation, potteries and so on.
LOFI's representative series are such as "Karma Series" inspired by 'Karma police' by Radiohead and "Sunny and Cloudy weather shop", comprising of characters relating to wethers and emotions, motivated by 'Why does it always rain on me' by Travis.

Eun byeol Choi躋身聲譽卓著嘅A' Design Award & Competition嘅獲獎人行列，喺玩具中脫穎而出。A' Design Award & Competition嘅評審團透過頒發A' Design Award 金獎，認可咗Eun byeol Choi嘅作品。對Eun byeol Choi作品嘅評定來自國際評審團，佢哋由資深學者、設計專業人士同新聞工作者組成，根據預定標準對匿名作品進行評分。

該獎項係喺A' Design Award & Competition嘅2017 - 2018屆賽事中頒發嘅。Eun byeol Choi嘅成就為佢贏得World Design Rating嘅超凡專家稱號。Designers.org將Eun byeol Choi列入南韓嘅獲獎創作者之中。