My background is in engineering, specifically plastics engineering and I have been involved in product development and design through most of my career. Eight years ago I decided to leave the corporate environment to concentrate on product design and pursue my own ideas.
I started my studio 8 years ago after leaving the corporate environment. My aim has always been to provide a "concept to product" service to my clients.
The "perfect" design encompasses functionality, aesthetics, ease of use and ease of manufacture, longevity and recyclability, form and function have to go hand in hand as equal partners
There has to be an even balance between aesthetics, functionality and manufacturability. To achieve this balance is the most difficult part of the design process.
Sustainability and recyclability are definitely key aspects to be taken into account in today’s design. Re-use and multi-use of articles are becoming more and more critical.
Minimalistic, finding that right balance between ease of use and ease of manufacture without compromising the aesthetics of the final product. I am always trying to combine design and engineering right from the start.
Living in South Africa together with growing up in Austria has given me a unique cross cultural experience which has definitely broadened my horizon and outlook to the world at large.
My suggestion to companies is get a good designer, trust him and let him get on with the job. Be clear in your mind what you want and produce a comprehensive brief. With regards to selection, look at his previous track record and see if you are also compatible on a personal level.
After receiving the brief from the client I look first for missing information and clarify all open questions. The next step is to provide the client with several possible solution concepts. Once a general direction has been agreed on I work towards the final design. On final design approval detailed CAD models and drawings are prepared for final manufacture.
Working on design and manufacture together gave me the experience to design products which are functional from a use and manufacturing point of view without compromising aesthetics