Arman Farahmand

I was a great painter as a child, everybody saw this in my daily drawings, I got awarded several times when I was just a kid, Because my father had a tools store in town I had good access to different tools and I was so curious about rebuilding things. as I grew up my passion for art and my deep curiosity mixed up together, then I fund industrial design by the age of twelve and since then I am in love with design.

I am part of several companies, two of them as CEO. Until 2024 I have a 10-year background in management. I love to experience different work environments and fields and as a designer, I gathered a small but great design team so we can produce design solutions so fast. In my studio, we seek daily problems and get deep into them so the answers are easy to understand, beautiful, and easy to use.

Design is a pure passion for me, Design means a beautiful answer to daily problems, Design is a way of life, not only for the few but for all the people. It is important to me that people can access good design so their lifestyles can change through design. To be honest I think the one who was the most successful in that is Karim Rashid.

As I said before what most matters to me is the the daily problems. Any kind of design that can be a solution to everyday issues interests me the most. Although most of my work is in the furniture field but I don't consider myself as only a furniture designer. On the other hand, I see that humans are in touch with furniture for most of the hours they live so maybe this is why I worked on the furniture field more than the others. As a Manager, I think Service Design is where you can perfect a system so it would work the best.

To be honest, I don't have a favorite design, but my most favorite way of design are Modular ones.

It was Modular furniture named "FLEXIT" which was designed for a local furniture company named "ARAX" and then nearly bought by Turkish furniture manufacturer "ISTIKBAL".

Anything that is organic, easy to use, and understand. I love manual platforms and new technologies the same as long as they are simple enough and fast to learn and use.

The combination of Nature, Peace, and a good Friend is what makes a sparkle in my mind.

Being easy to use and understand is what matters most to me, so I think the answer should be functionality. Although aesthetics is so crucial for a design, but a beautiful design that has to work but doesn't seem like a good-looking sculpture to me.

It's pure Joy, the feeling of being Gifted and some freedom inside.

In my opinion, this is the designer's perspective that makes a design successful, most of all finding the right problem, finding what matters and suffers people is the job of a designer I think, and if the problem is the right one then the solution comes to mind so easily and at the end, just a bit of pretty look gathers all the effort together.

I see if they found the right problem then look how it is solved, at the end it has to have a fresh look that catches the eye.

We are all responsible for society and the environment but after rulers and politicians, the ones who are most responsible for them are designers. We have to take control of what shapes the world, we have to see deep, see what matters most in our time and we have to think deeper and revise our thoughts so in the process we have to care about society and the environment the most because this is what we are and this is our duty to take care of it.

I think the future of design is not sketching, rendering, and prototyping anymore. The near future of design is Ai. So anyone who can find the best problems could form the new design era. Design is about having a better life through objects and services and AI will take care of the answer so shortly we "The designers" just have to get deep into life and find the problems, not the solutions.

It was in Milan/Italy Sarpi Bridge Oriental Design Week in 2013 as an international event and Tehran/Iran Deco international decoration and Furniture Conference in 2015. I think the closest one would be in the Como/Italy A'design Awards winner's exhibition in 2024.

My designs are human-oriented, they come from people's life directly. I observe people and the way of their lives so deeply. As form and aesthetics nature inspires me the most, Organic forms and bio mechanisms.

I'd like to say that I care about people's lives the most, so I have to take care of the environment and because of that, one of the ways that would be more effective is a sustainable approach so to fulfill my inner satisfaction I chose modular solutions. They are more effective and practical, they just work the best most of the time.

I grew up in Tehran/Iran and I live here now. Persian culture is so deep and ancient, we experienced various historical phases, most of them full of art and design, so many of ancient inventions and designs were from Iran(known as Persia in the past). architecture in my county has about 2500 yrs of background and it was so much advanced that some of them are still a mystery. Sure I have to say whether you want it or not you will be influenced by this glorious past, but unfortunately these days almost everything is lost deep including design and the need for that, these days my people are just fighting for daily life, to survive and to pass the day. unfortunately, I don't see a good horizon for my country including the design field and needs.

It really depends on the company's needs and resources. If there is a small company with few resources, I recommend working with several designers found on the web or suggested by friends to find the best one that suits the company, work with them on small projects to lower the cost and damage that may happen then trust the one that works the best. For big companies with bigger resources and needs, I'd rather select the designer by asking him/her for a 24-hour or 7-day design challenge to see how the problem is solved with them, another way I think is to set up a competition and see who works the best.

To be honest there is no big process there. The most important part is to find the most important edges of the problem, and then the answer shapes itself, this is when sketching comes, shaping the form and getting feedbacks then redoing this lots of time to see what catches the eye, that's our design at the end.

I try to keep my daily routine, I try to get up early in the morning, As the first thing drink a cup of fresh water and have a little breakfast, then do a quick meditation after that I go to the gym for about an hour and listening to audiobooks in the way and the gym, get back home take a cold shower then I leave home to start my daily challenges, it is mostly from 9 am to 7 pm. Meanwhile, I do my responsibilities as a CEO and a designer, taking over challenges in the office and challenging myself by participating in awards, competitions, and exhibitions. When I finally arrive home the most important task is to take care of my beloved wife, helping her with home duties, listening to her and looking after her, then looking at my garden and taking care of my indoor plants, at the end watching a movie or series with my wife, doing another meditation, taking a shower and go to bed before midnight.

I highly recommend them to take part in different practical classes, then take part in good companies or studios for free to learn, I think the most important thing for a designer is to learn freely and to experience real challenges in a productive environment. Meanwhile all of these participate in different design competitions and awards besides exhibitions.

Find the most important problems and solve them simple and beautifully.

:)) Actually, it is the most challenging thing for me to take control of, because I don't feel the time passing when getting deep into a design challenge. I get deep into the Flow, so when designing I set alarms or change my space to try to manage my time. Most of the time my wife takes care of that, she feels the time and would work as a human being alarm for me.

It varies from a couple of days to months. Depends on the project scale, Where we design for, and what we design. Our knowledge in the field, the team members who are in the project and our client's or project's needs and deadlines.

I think the last five years were the most important and challenging. It was a huge project, a traditional family business was given to me and I had to transform it into a modern system. I had to make changes slowly to make a paradigm shift for its employees and customers. The challenges were endless and so much practical. It included lots of design processes like product design, brand design, packaging design, service design, and most importantly system design.

I'd love to work on real daily challenges, I'd love to help make a better lifestyle for most people through design. A design that goes through mass production and is feasible for society.

I want to expand my work across the globe. To make it possible I want to move to the United States to express myself in an international environment. The main reason that I started to take part in several competitions and awards this year is to be noticed as an international designer and to make international friends and relations. I have a lot to say and a lot to offer to the world, honestly looking for opportunities.

I'd rather say nothing about them, My works express themself in the press, websites design competitions, and awards in the next few months.

You can find my contact details on my personal website armanfarahmand.com. Please feel free to contact me by email armanfarahmand@gmail.com and by WhatsApp number +989128026508

My journey as a designer spans over a decade, beginning with my Industrial Design degree from Art University of Tehran. I've gained experience across multiple domains, from product design to branding and architecture. As the CEO of Tohid Abzar Kheradmand, I’ve led innovation, including the creation of the STARK brand and the development of B2B systems. My work merges creativity and functionality, with a focus on sustainable design and modular solutions. I’ve also contributed to the design community as a teaching assistant, mentoring future designers in professional development.

I became a designer through a combination of passion and education. After studying Industrial Design at the Art University of Tehran, I deepened my skills through hands-on experience in product, service, and branding design. My entrepreneurial spirit led me to found my own design studio, where I’ve been able to explore and innovate across various design fields, continuously driven by a love for creating functional and sustainable solutions.

My design priorities focus on functionality, sustainability, and user-centered solutions. I emphasize creating adaptable, modular systems that respond to modern living needs. My technique blends creativity with practical engineering, ensuring both aesthetic appeal and long-term usability. I draw inspiration from minimalism and modular design principles, allowing flexibility in use while maintaining a clean, cohesive style. Sustainability plays a crucial role, ensuring materials and processes are responsible and durable. My designs aim to offer both beauty and purpose, enhancing everyday life through thoughtful, well-crafted solutions.

When designing, I feel a mix of excitement and responsibility. The process of transforming an idea into a functional, meaningful object is both thrilling and fulfilling. I am driven by curiosity and the challenge of solving problems creatively. There's also a sense of connection to users, as I think about how the design will impact their daily lives. Ultimately, the emotions are rooted in a passion for creating something that balances beauty, purpose, and sustainability.

My background in Industrial Design, combined with my entrepreneurial experience, has been crucial in shaping me as a designer. The creative and technical skills I developed during my studies at the Art University of Tehran, paired with my practical involvement in branding, product design, and business management, have honed my ability to approach design challenges from multiple angles. My focus on sustainability, user-centered design, and modular solutions is also influenced by my diverse experiences across various industries, fostering an adaptable, holistic approach to design.

My growth path has been shaped by my transition from academic training in Industrial Design to practical leadership roles in both creative and business settings. I've co-founded multiple ventures, blending design with operational innovation. Looking forward, I aim to expand my design studio internationally, focusing on sustainable, user-centered solutions. My dream project would involve designing a comprehensive modular living system, integrating smart technology and eco-friendly materials to address the evolving needs of modern urban environments. This project would blend creativity, functionality, and sustainability at a large scale.

My advice to designers starting their careers is to stay curious and embrace continuous learning. Focus on building a strong foundation of technical skills while nurturing creativity. Don't be afraid to experiment and fail—it’s a vital part of growth. Networking with other professionals and seeking mentorship is also invaluable. Finally, always stay true to your design values, whether that’s sustainability, functionality, or aesthetics, as it will guide your work and keep you passionate.

To fellow designers, artists, and architects, my advice is to remain adaptable and always seek inspiration from diverse sources. Embrace the balance between creativity and practicality, considering how your work impacts users and the environment. Continuously refine your skills and stay open to collaboration, as learning from others accelerates growth. Lastly, don’t be afraid to take risks, as innovation often comes from stepping out of your comfort zone and pushing boundaries in design. Keep evolving and stay passionate about solving real-world problems.

My day-to-day typically blends creative work with operational tasks. I start by reviewing ongoing projects and setting priorities for design work, followed by collaboration with my team to solve challenges. I dedicate time to sketching, prototyping, and refining concepts for new designs. Meetings with clients or partners are frequent, ensuring alignment on visions and goals. I also focus on strategic development, mentoring young designers, and overseeing the business side of my studio. Staying organized and maintaining a balance between creative and managerial tasks is key to my workflow.

I keep up with the latest design trends by staying active in design communities, attending industry events, and following influential designers and design publications. However, while trends are important for keeping designs relevant and fresh, I believe that timeless principles—such as functionality, sustainability, and user-centered design—are more critical. Trends can inspire innovation, but my focus is always on creating solutions that truly meet user needs and contribute positively to the environment, regardless of whether they align with current trends.

A well-designed product or project is one that seamlessly combines functionality, aesthetics, and sustainability. It solves a specific problem or meets a user need while being intuitive, durable, and environmentally responsible. Good design also enhances the user experience, ensuring that it is easy to use, efficient, and adds value to everyday life. Ultimately, good design is about creating solutions that are both innovative and practical, without compromising on quality or user-centric values.

I decide if my design is ready based on several factors: functionality, user experience, and aesthetic alignment with the initial vision. I conduct testing to ensure the design meets real-world needs and iterates based on feedback. Once the product is intuitive, durable, and meets sustainability goals, I consider it ready. I also evaluate if it aligns with the overall project goals, ensuring that the design adds true value and solves the problem it was intended to address.

My biggest design work is still unfolding, shaped by years of experience and countless projects. It’s a creation that exists in layers, where each part builds on the last, waiting for the perfect moment to reveal itself fully. It’s not just a design; it’s a reflection of where I’ve been, where I am, and where I’m going—an ongoing journey towards something greater, yet undefined, in its final form.

One of my favorite designers is Karim Rashid. His ability to merge bold aesthetics with functionality in product design has always captivated me. Rashid’s work, often characterized by vibrant colors, organic forms, and innovative materials, pushes the boundaries of conventional design. His philosophy of "design is a tool for creating experiences" resonates with me, as I also believe design should not only solve problems but also evoke emotions and connect deeply with users. His work continues to inspire my own creative journey.

My lifestyle and culture are deeply rooted in a blend of tradition and modernity. Growing up in Iran, I’ve been influenced by a rich cultural heritage that values craftsmanship, simplicity, and functionality. This background has shaped my design approach, where I strive to merge these elements with contemporary needs. I lead a balanced life, dedicating time to design, entrepreneurship, and personal growth, while staying connected to my roots through travel, meditation, and creative exploration. This fusion of cultures inspires my work and life philosophy.

My work culture emphasizes collaboration, innovation, and continuous growth. I believe in creating an open environment where creativity can thrive, and every team member’s input is valued. My business philosophy centers on sustainability, quality, and adaptability—designs should be practical, beautiful, and aligned with the ever-changing needs of users. I focus on building systems that not only solve immediate problems but also contribute to long-term value and positive environmental impact, ensuring my work leaves a lasting, meaningful impact on both the industry and society.

As a designer, I believe in using my skills to create sustainable, socially responsible solutions that can positively impact communities. While my philanthropic contributions have largely been through the design of eco-friendly, modular products that optimize resources, I also actively mentor young designers to foster their growth. I’m committed to encouraging responsible design practices, collaborating with local artisans, and creating systems that promote environmental sustainability, all with the goal of contributing to both societal development and a healthier planet.

Attending the A' Design Award was a remarkable experience that allowed me to connect with a global community of designers and innovators. The recognition helped validate my approach to design, particularly with Morfius Modular Furniture, which blends sustainability and functionality. Being part of such a prestigious event also provided a platform to share ideas and gain valuable insights from other award-winning designers. It reinforced my passion for creating meaningful, impactful designs while pushing me to continue growing and evolving in my craft.

I graduated in Industrial Design at the Art University of Tehran in 2014.

I've dreamed of becoming an Industrial Designer since I was 12. As a child, i loved to create things, mixing and matching my toys was a daily routine.

Absolutely I chose to, I fought for it. in my family, almost all of the young members will become engineers or doctors and my father wanted me to become a doctor but I chose my path to become the one who creates.

I love Modular thinking and way of life, on the other hand, because I care about our planet and human's living environment I always try to consider Sustainability.

What does a bodybuilder do to become one? they practice, they experience and they work their ass off to make huge muscles and to get in shape! For young designers i have to say that they must try to experience more and more, they have to challenge themselves and they have to learn from their mistakes and not be afraid of failure. So TRY TRY TRY!

Details. Not just in Physical Design, But in the experience it makes!

Details again. and again the experience, its about how easy and pleasentful the user gets to what he/she wants.

Good design makes life easier. Good design makes the atmosphere beautiful, It has an impact that can not be ignored.

I'd like to design daily life objects for humanity, not only for a specific part of people.

LOVE, I've had the passion for almost 20 years, each and every day it goes wilder and wilder.

Karim Rashid, Philippe Starck, Nader Faghih Zade, Mostafa Arvand, Mohsen Koofiani

I love lots of designs from different designers, I just can't find one as my favorite! for example, the Garbo waste can from Karim is a very successful design because it is beautiful, simple, easy to manufacture, easy to use and understand, and most importantly, it is spread now all over the globe.

I think Morfius Modular Furniture is the greatest one, Its flexibility in use and form is what makes it different.

Training the brain, experiencing new challenges and don't giving up.

Design is a simple and useful solution that is beautiful and harmonic.