Jia-Ru Lin

Specialized in Design.

Jia-Ru Lin

About Jia-Ru Lin

Jiaru Lin is currently the Head of Design at Amaffi in New York. She has worked with brands such as Tom Ford, Gucci, Balmain, Louis Vuitton, Coach, ZARA, Comme des Garçons, and Maison Margiela. Her design excellence has been recognized globally, earning prestigious awards like the iF International Design Award from Germany and the A’ Design International Award from Italy. Jiaru has also served as a juror for 15 international design competitions, including the ADC Art Directors Club Awards Jury in the USA and the Indigo Design Awards Jury in the Netherlands. She holds an M.S. degree in Communications/Packaging Design from Pratt Institute in New York. Her diverse portfolio spans art direction, branding, product design, packaging design, graphic design, digital design, social media content, photoshoots, visual merchandising, event design, game design, art curating, and teaching. Certified in the AI Products and Services Design program from MIT, Jiaru is passionate about innovation, sustainability, artificial intelligence, crypto, science, and volunteering. Her love for travel and culinary exploration fuels her creativity and inspires her work. Jiaru’s boundless curiosity and passion for life are integral to her creative approach.

  • Winner of the A' Design Award.
  • Specialized in Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs

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Interview with Jia-Ru Lin

Can you tell us more about your company / design studio?
I focus more on packaging design, branding and communications design.
From your point of view, what are the responsibilities of a designer for society and environment?
I think designers are problem solvers. Sometimes like a visual doctor too!
How do you think the "design field" is evolving? What is the future of design?
I think connecting with the environment, technology and humanity will be a trend for future designs.
How do you work with companies?
Do my best as a designer, and try to convince the best final design selection that I made to companies/clients.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
You can have your opinion in design, but don't critique visuals(type, color, materials, etc) if you don't understand.
Can you talk a little about your design process?
I listen to what clients wants. Then sketch up based on my experience/intuition. Thirdly do research. Then design/revise/refine.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Try to challenge yourself outside your comfort zone. Don't be afraid to experiment and make mistakes in design.
From your perspective, what would you say are some positives and negatives of being a designer?
Positive is that you'll always get inspired, negatives is that it's hard to satisfied by visual(because it's hard to get to perfect).
How long does it take to design an object from beginning to end?
It depends on the scale and deadline. It can be from a week to a year!
What was your most important job experience?
At Baron&Baron, New York. I worked with amazing Art Directors and people there! It was a foundation of my design skills and taste.
What type of design work do you enjoy the most and why?
Packaging Design. It's what I'm good at and passionate about.

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