Max Bessone

I think design and creativity have always been part of who I am, since my early ages. I passed through different stages of creativity, from being a graffiti artist during my adolescence to a creative director in the design industry. I'm an inquisitive spirit, and I love problems. They allow me to push the creative boundaries and to express myself. So I think being a designer it was in my DNA.

I'm a creative & conceptual thinker with many years of experience between Italy, Australia and New Zealand. I worked extensively on branding, advertising, print materials, campaigns, POS and most of my experience has been focused on the user experience of any design solution. Today, I help organisations to find creative and engaging solutions, emphasising design that truly matter to people. I am also passionate about educating the community to understand design as a human-centered mission, to solve people problems.

Most people – even some designers – perceive design as a visual accessories that can be added to a business or a product after it’s done. To me design is much more than just visual aesthetics, it’s the creation of a product that will suit people’s present or future needs dressed by a harmonious looks in accord with the brand of the product itself. As a designer, I focus into sociology, studying human behaviour to create things that deeply make sense to people, then I look for a solution to make them.

There is not a real 'when'. There is not a 'turn on' button that activate the creative mood.Most of the times, everyday things can inspire an idea, a concept or a design. So to me it is really important to observe the world. Especially, observe it from different perspectives. Sometime, simply moving the head upside down as I did when I got inspired by the Waka house on the waterfront of Wellington for my 'Breaking time' project.

I firstly focus on people’s present or future needs. Then, I look for a solution that can suit those needs.

Hehe... It's funny because, when I conclude a project I feel it is already old and I would like to change it, to improve it.It is the opposite of when I start to design. While at the beginning of a project I can see solutions to problems, at the end of it, I can just to see the problems it has.

To me Design is a state of mind. It’s an approach to a problem. Good design is something tailored around customers which helps to solve a need that they have. To me Good design is:- Innovative - Useful - Understandable - Unobtrusive - Honest - Long-lasting - Thorough - Essential

Design is one of the most strong forms of communication. Design seeks to attract, inspire, create desires and motivate the people to respond to messages, with a view to making a favorable impact to the bottom line of the commissioning body. In somehow, it is responsible for the actions and thoughts of other people. I believe that a healthier and more considerate design, can change people visions, move masses and maybe change the world in a better place.

Think about people and their needs, first. Remember to design for people who uses Brands, and not for Brands.

How things appear is always a matter of prospective. Empathy makes better designer because helps them to put aside prejudices, personal preferences and work in service of people. Ideas come from a deep understanding of the real-world problems. So be a good observer helps good designers to understand context, uncover hidden needs and hear honest and unfettered feedback, to design better products. But also flexibility to respond to changes and integrity to stay true on the values.

I often use Adobe creative softwares. But I also like to experiment, so I'll use anything inspire me.

Hehe... Good question! When I start the creative process, it keeps me focused on the piece until I feel and see clearly the final result. I make thousand of lean UX that helps me to visualise and share my vision. For the rest of the time, I try to share my life between my passion for the design and my love for the family. It is also really important the support of the people around me. I could not achieve any result without the great support of my partner.

There is not a specific time for designing an object. Sometimes, it takes few hours other times, months. I personally care more to find the best design solution for the audience that will use a certain product or service.

Pacific companies such as ASB, ANZ, KIWI BANK, TURISM NZ, RIO TINTO and european brands as FERRERO, KTM, IKEA, BACI&ABBRACCI, FEDERICO MOCCIA, LAVAZZA

Concept design is what I love the most. Because with it, I can show how different can be the world, I can play with emotions and I can communicate different moods.

I like to make the creative process, fun and develop a family-oriented creative team that involves every member of the team throughout the creative process. I believe strong relationships based on trust and open communication so that everybody feel comfortable to work as team.I think, I am different. Intrigued at all times, goofy, very approachable and I'll turn the office into my playground!

I'm writing a book about New Zealand designers. It is titled, "Design from the bottom".When I arrived in New Zealand, I found out a society based on respect for people. I found a lot of persons who were focused on other people needs. They're trying everyday, to create a better cohabitation and a healthier society. I really believe the rest of the world should look at what New Zealand is doing and learn, how better could be, to live in the respect of others.This book want to be a celebration of 50 designers, 50 New Zealanders.It's a book about people who design for people. People who don’t only synthesize functionality and aesthetics, but understand a consumer's thought process and emotions in order to motivate behaviour change.They are drawn from diverse fields of design such interior, web, advertising, product, including both the very well known and the lesser known but equally talented.The interviewers respond with an openness, generosity and vulnerability which sometimes surprised even them.The result is a document of rare depth.These are people of sensibility, hearth and inspiration. They are great designers from the bottom of the world.They are New Zealanders.

They can get contact with me through my website www.maxbessone.com or through my LinkedIn Profile.