I live in San Luis Potosí, a colonial city with over 400 years of history. It’s a place where four distinct regions—Altiplano, Centro, Media, and Huasteca—come together, creating a rich cultural and gastronomic heritage. This diversity undoubtedly influences how we approach design, as it provides a constant source of inspiration rooted in tradition, art, and craftsmanship.
Mexico, as a whole, is incredibly diverse, and I’ve been fortunate to travel extensively throughout the country. Places like Oaxaca, Puebla, Querétaro, León, Monterrey, Sonora, Mexicali, Veracruz, and Yucatán have exposed me to different cultural expressions, artistic traditions, and architectural styles. These experiences have expanded my perspective and allowed me to incorporate regional identity and cultural narratives into my designs, blending modern techniques with historical influences.
One of the advantages of designing in Mexico is this cultural richness—it offers endless sources of inspiration, from pre-Hispanic art and colonial architecture to contemporary crafts and popular culture. It encourages experimentation and provides opportunities to create designs that resonate with identity and tradition.
However, a challenge is that design in Mexico is still highly centralized in Mexico City, where most of the major design studios, agencies, and projects are concentrated. For designers working outside the capital, this can sometimes mean fewer opportunities for large-scale projects or international exposure.