Mostafa Abdelmawla Ali

Interview with Mostafa Abdelmawla Ali

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

Art runs in my family—both of my parents graduated from the Fine Arts University in Cairo, Egypt. Growing up, my father always encouraged me to explore my creativity. At a young age, I challenged myself by recreating cartoon characters and experimenting with paper crafts. While I initially dreamt of being a professional soccer player, a knee injury shifted my path. That’s when I decided to channel all my passion into design, a natural fit given my self-developed talent in drawing. This led me to pursue a BA in Advertising and Graphic Design, which set the foundation for a fulfilling career in creative fields.

Can you tell us more about your company / design studio?

I work independently and collaboratively with agencies and studios as a Creative Director and Senior Illustrator in Chicago. My work focuses on delivering impactful branding, advertising, and illustration projects. I've partnered with Fortune 500 companies and global brands, shaping narratives through a mix of traditional artistry and cutting-edge AI-driven tools.

What is "design" for you?

Design is storytelling through visuals, problem-solving with a purpose, and combining aesthetics and functionality to communicate a message or evoke emotion. It's about crafting experiences that resonate with people while meeting strategic goals.

What kinds of works do you like designing most?

I particularly enjoy designing packaging and illustrations. Packaging is like storytelling wrapped in a product, while illustration allows me to dive into creative freedom, creating characters and visuals that spark imagination.

What is your most favorite design, could you please tell more about it?

One of my favorite projects is the illustrated children’s book Olympic Sun, which earned a Gold A'Design Award. The creative freedom it offered allowed me to seamlessly blend storytelling with dynamic visuals and vibrant colors, resulting in a truly fulfilling experience.

What was the first thing you designed for a company?

It was an interactive tray mat design and illustration for McDonald’s during my time at FP7 McCann. The tray mat is divided into several squares that need to be carefully folded to make a cow, a potato, a head of lettuce, an egg, and a chicken. Once completed, the origami creations can be exchanged for particular items on the McDonald’s menu. I remember being thrilled to see my work come to life on such a global brand.

What is your favorite material / platform / technology?

Adobe Creative Suite is my go-to platform. I mainly use Adobe Photoshop for building layouts and visuals, and Adobe Illustrator for all the vector art illustrations and character designs. On iPad, I like to use the Adobe Fresco app to do sketches and freehand illustrations. I also enjoy exploring AI-driven tools like MidJourney for conceptual renders, which complement traditional design approaches.

When do you feel the most creative?

Honestly, I’m most productive late at night when I can focus without distractions. It’s during the early stages of a project—when I’m working to crack the brief or generate a unique creative idea—that my mind feels most energized and engaged.

Which aspects of a design do you focus more during designing?

I prioritize storytelling, functionality, and the fine details that give a design its unique character. Every element must contribute meaningfully to the overall concept, but my greatest joy lies in creating the initial sketches.

What kind of emotions do you feel when you design?

Excitement and curiosity fuel my creative process. As a perfectionist, I often feel a persistent sense of dissatisfaction, which drives me to continuously refine and enhance concepts as they develop and evolve.

What kind of emotions do you feel when your designs are realized?

Seeing my work in action fills me with pride and joy. It’s incredibly rewarding to know that something I created connects with an audience or achieves a specific goal.

What makes a design successful?

A successful design is one that resonates emotionally with its audience, solves the intended problem, and delivers measurable results for the client.

When judging a design as good or bad, which aspects do you consider first?

I evaluate how effectively it communicates the intended message and whether it aligns with the project’s goals and brand identity. Aesthetic quality and technical execution are also huge key factors.

From your point of view, what are the responsibilities of a designer for society and environment?

Designers have a responsibility to create sustainable, inclusive, and ethical designs. We must consider the environmental impact of our materials and ensure our work reflects social values and inclusivity.

How do you think the "design field" is evolving? What is the future of design?

The design field is evolving rapidly with AI and technology playing transformative roles. The future will likely focus on personalization, immersive experiences, and sustainability. Designers must adapt to these changes while preserving the human touch.

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

My last exhibition was a collaborative showcase in 2022, featuring a series of vibrant illustrations. I’m aiming for another exhibition in 2025 to highlight new illustration projects and design experiments.

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

Inspiration comes from art, culture, and everyday experiences around us. I also find inspiration in my Egyptian heritage, my travels, and the collaborations I engage in. Staying curious and exploring new tools and trends will always feed your creativity.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

I would describe my style as versatile and detail-oriented, with storytelling at its core. My approach blends traditional artistry with modern techniques, often incorporating vibrant colors to create authentic and impactful designs. Once described as an "Art/Design chameleon," I adapt my work to suit each unique creative challenge.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

I currently live in Chicago, but my Egyptian heritage deeply influences my designs. Growing up surrounded by Egypt's rich history, art, and architecture, I developed an appreciation for storytelling and symbolism, which I incorporate into my work. My cultural background provides a unique visual language, blending traditional and modern techniques, which helps create designs that are both meaningful and distinctive. Pros: - Rich visual inspiration from Egypt’s history and culture. - Emphasis on storytelling in design. - A global perspective that combines Eastern and Western traditions. Cons: - Cultural assumptions can sometimes limit creative freedom. - Challenges in cross-cultural communication and ensuring cultural references are universally understood. Overall, my Egyptian roots, combined with my experience in Chicago, allow me to create designs that are personal, globally relevant, and meaningful.

How do you work with companies?

I collaborate closely with teams, aligning creative strategies with brand goals. Whether independently or as part of a team, I prioritize clear communication and a problem-solving mindset.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

When working with a designer, companies should ensure open communication and a collaborative environment. Providing a detailed brief and being open to new ideas can significantly enhance the results. Companies should look for designers whose portfolios reflect a strong understanding of their industry and brand identity. A good designer isn’t just skilled in execution—they’re adaptable, insightful, and solution-oriented.

Can you talk a little about your design process?

My design process begins with understanding the client’s goals, target audience, and brand personality. After research, I brainstorm and sketch initial ideas, then develop refined concepts. I focus on storytelling, ensuring every element in the design aligns with the overall message. Feedback loops with the client and team are integral to the process, ensuring that we refine and deliver the best possible result.

What are 5 of your favorite design items at home?

- Customized prints of my award-winning projects, like the "Olympic Sun" illustrated book. - My sketchbooks, which contain years of ideas and doodles. - A vintage drafting table that inspires me to experiment with hand-drawn concepts. - A Dali-inspired clock—a perfect blend of functionality and aesthetics. - Books on design and creativity, such as Steal Like an Artist and Imaginative Realism.

Can you describe a day in your life?

My day typically starts with breakfast with my wife and our baby girl, followed by a quick review of my to-do list. I spend most mornings with my family. In the afternoons and evenings, I focus on sketching new ideas, working on projects, and attending meetings. This is when I feel most creative. I also use this time to refine designs and provide feedback. Later in the evening, I set aside time for research or experimenting with new tools. I wind down by updating my social media or spending quality time with my family. On my days off, we enjoy visiting museums together, which is a great source of inspiration.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

1. Embrace failure. It’s a natural part of the creative process and often leads to breakthroughs. 2. Keep learning. Stay updated with tools and trends but also explore traditional methods to maintain a balanced skillset. 3. Build your network. Collaborate with others and seek constructive feedback. 4. Develop your unique style. Experiment with different techniques until you find what resonates with you. 5. Be patient. Success in design requires persistence and dedication.

From your perspective, what would you say are some positives and negatives of being a designer?

Positives: - The ability to create impactful, meaningful work that connects with people. - Opportunities to collaborate with diverse, talented individuals. - The satisfaction of seeing your concepts come to life. Negatives: - Tight deadlines and long hours can be challenging. - The need to balance creative freedom with client expectations. - Design trends evolve quickly, requiring continuous adaptation.

What is your "golden rule" in design?

My golden rule in design is simplicity with purpose. I believe that a good design should communicate clearly and effectively, without unnecessary complexity. Every element must have a reason to exist, whether it's enhancing the message, improving the user experience, or contributing to the overall aesthetic. This focus on purpose helps me create designs that are both functional and impactful.

What skills are most important for a designer?

- Creativity and conceptual thinking for crafting unique ideas. - Technical proficiency in tools like Adobe Creative Suite. - Communication skills to articulate concepts and collaborate effectively. - Problem-solving ability to navigate challenges. - Attention to detail to ensure every element aligns with the overall design.

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

- Software: Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro), Fresco, Procreate, and AI-driven tools like Firefly, and MidJourney. - Hardware: Macbook Pro, Wacom tablet, and iPad Pro. - Books: "Steal Like an Artist", "It’s Not How Good You Are, It's How Good You Want To Be", and design trend guides. - Inspiration: Behance, Pinterest, Instagram, and museums.

Designing can sometimes be a really time consuming task, how do you manage your time?

I manage time by breaking projects into phases—research, ideation, execution, and refinement. I set clear deadlines for each phase and prioritize tasks based on urgency and complexity. Also tools like Bonsai, Trello, or Asana help can help you stay organized.

How long does it take to design an object from beginning to end?

The timeline varies depending on the project’s scope and complexity. A packaging design, for example, can take 2–4 weeks, while a branding project might require 1–2 months, and a fully illustrated book can take up to 4–6 months.

What is the most frequently asked question to you, as a designer?

“Where do you find inspiration?” It’s always a joy to share how culture, travel, and collaboration fuel my creativity. Always pay attention to your surroundings, you'll be surprised.

What was your most important job experience?

One pivotal experience was working on Coca-Cola’s limited-edition packaging for the African Cup of Nations in Egypt. I pitched and executed a unique double-sleeve bottle design, which resonated with both the client and the audience. The campaign was a huge success, It was a career-defining moment.

Who are some of your clients?

I’ve collaborated with Coca-Cola, Pepsi, McDonald's, Gillette, Nestlé, Chevron, Quaker, Cerveza Victoria, Miller Coors, and Unilever, among others.

What type of design work do you enjoy the most and why?

I enjoy packaging and illustration because they combine storytelling, artistry, and technical execution. Packaging, especially, allows for tangible interaction with the audience.

What are your future plans? What is next for you?

My next steps involve deepening my involvement in illustration and storytelling, particularly through children’s books and editorial work. I want to continue creating projects that have a personal touch and resonate with a wide audience. I also plan to further explore the intersection of design and art direction, challenging myself with more complex, high-profile campaigns and creative collaborations.

Do you work as a team, or do you develop your designs yourself?

I do both. While I enjoy collaborating with teams for diverse perspectives, I also thrive in developing designs independently, especially in illustration.

Do you have any works-in-progress being designed that you would like to talk about?

I’m currently working on a children’s book series (called "The Adventures of Foo") that blends vibrant illustrations with an educational narrative and life experiences. It’s a passion project inspired by my lovely wife "Fatma" and baby girl "Frida".

How can people contact you?

Through my professional platforms: LinkedIn: linkedin.com/in/mostafa-abdelmawla/ Behance: behance.net/Mostafa-Abdelmawla Instagram: @mostafa_abdelmawla Or by email: mostafa.abdelmawla@hotmail.com

Any other things you would like to cover that have not been covered in these questions?

I’d like to emphasize the importance of adaptability in design. Being described as an "art/design chameleon" is one of the greatest compliments I’ve received, and it reflects my commitment to delivering authentic, impactful designs across industries and mediums.

Extended Interview with Mostafa Abdelmawla Ali

Could you please tell us about your experience as a designer, artist, architect or creator?

I have over 10 years of experience in advertising and branding, blending traditional artistry with modern techniques. My academic foundation lies in applied arts and visual communication, but my growth as a designer has resulted from continuous learning, experimentation, and embracing my diverse cultural heritage. I have successfully collaborated with global clients, including Fortune 500 companies such as McDonald’s, Coca-Cola, PepsiCo, Nestlé, and Gillette. My expertise spans 360° campaigns, branding systems, and innovative packaging design, recognized by prestigious awards like the Cannes Lions, Effie, A’ Design Awards, and more.

How did you become a designer?

Design allows me to tell stories, connect with people, and evoke emotions. The joy of transforming abstract ideas into impactful visuals is what drives me. You can say that I became a designer because it felt like a natural extension of my curiosity and love for creativity.

What are your priorities, technique and style when designing?

I chose to become a designer. It was a path that resonated deeply with my passion for art, culture, and problem-solving.

Which emotions do you feel when designing?

I primarily work on branding, illustration, and storytelling-driven projects. In the future, I wish to explore more immersive designs, like experiential branding and interactive digital experiences, but also design more illustrated books and engaging materials for children.

What particular aspects of your background shaped you as a designer?

Focus on storytelling, embrace your individuality, and never stop learning. Be adaptable, stay curious, believe in skills, and always seek feedback to improve.

What is your growth path? What are your future plans? What is your dream design project?

A good designer solves problems; a great designer creates solutions that resonate emotionally, culturally, and universally.

What are your advices to designers who are at the beginning of their career?

A truly exceptional design seamlessly combines functionality, aesthetics, and emotional resonance. It solves the intended problem effectively, is visually harmonious, and aligns with the brand and audience. Great design stands out through originality, demonstrates technical excellence, and often produces measurable results. Ultimately, it’s judged by how well it communicates, engages, and achieves its purpose while leaving a lasting impression.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

Good design simplifies complexity, builds trust, drives emotional engagement, and boosts performance. It adds value by enhancing user experiences, increasing conversions, and differentiating brands. Investing in good design is a strategic decision that delivers lasting impact and success.

What is your day to day look like?

If I had the luxury of unlimited time, I would focus on designing interactive educational tools for children that fuse art, culture, and storytelling. I envision projects that celebrate diversity, showcasing global traditions and folklore through a modern lens. For example, creating apps or games that teach history or science while introducing children to design principles. My aim would be to inspire the next generation of creatives and problem solvers by blending learning with imaginative play.

How do you keep up with latest design trends? To what extent do design trends matter?

My dream project is a children’s book series inspired by my Egyptian heritage. It would combine rich visual storytelling with universal life lessons, featuring characters that embody the vibrancy of our culture. Each book would focus on a specific aspect of history, art, or philosophy, simplified for young readers but designed with intricate illustrations and textures. The goal is to create something timeless—something that sparks curiosity and builds a bridge between cultures for readers around the world.

How do you know if a product or project is well designed? How do you define good design?

The secret ingredient to my success is adaptability combined with authenticity. Design trends and tools are constantly evolving, so staying curious and willing to learn is essential. However, what truly sets my work apart is ensuring it reflects a genuine story or purpose. Every project I take on begins with a deep understanding of the narrative behind it. By staying true to the story and tailoring it with flexibility to fit the context, my designs maintain both relevance and emotional impact.

How do you decide if your design is ready?

I draw inspiration from a diverse range of design legends. Paul Rand’s ability to communicate complex ideas with simplicity, Paula Scher’s mastery of typography, and Stefan Sagmeister’s bold, experimental approaches are constant sources of awe. I also admire modern innovators like Jessica Walsh, who seamlessly blend photography, art, and design. Their work demonstrates how design can transcend traditional boundaries and venture into uncharted territories, something I strive to incorporate into my own projects.

What is your biggest design work?

My favorite designs by other designers are those that masterfully blend clarity, creativity, and timeless appeal. For example: - Massimo Vignelli: I deeply admire his work for its disciplined minimalism and focus on structure, particularly the iconic New York City Subway map. His designs demonstrate how simplicity and grid systems can create visually striking and highly functional outcomes. - Petr Galadzhev: His vibrant and surreal visual compositions captivate me. The way he plays with bold colors and dynamic forms creates emotionally charged designs that are as compelling as they are visually innovative. - Armin Hofmann: Hofmann’s mastery of Swiss Style, especially in his posters, stands out for its precision and emphasis on balance between type and image. His ability to communicate complex ideas through simple, geometric design is timeless and inspiring. These designers excel in creating work that transcends trends, delivering designs that are not only visually impactful but also enduring and influential.

Who is your favourite designer?

My greatest design, and also my favorite, is the "Olympic Sun" children's illustrated book project. While it may not be the most technically complex or widely acclaimed, it holds a special place in my heart because it allowed me to combine storytelling with vibrant, expressive illustrations. What makes it stand out to me is how the design captures the imagination of children through dynamic visuals, a playful color palette, and engaging layouts that bring the narrative to life. Additionally, the project challenged me to balance creativity with clarity, ensuring the story resonated with young readers while maintaining a cohesive and appealing design. The emotional connection and joy it has brought to others make it truly special in my eyes.

Would you tell us a bit about your lifestyle and culture?

Improving as a designer requires a mix of discipline, curiosity, and humility. I believe in learning from everything—nature, art, architecture, conversations, and even failure. Seeking feedback and being open to criticism is crucial. I make it a habit to experiment regularly, whether by trying a new tool, working on personal projects, or exploring unfamiliar design disciplines. Staying inspired by others, attending design conferences, and reading about industry trends also keep my skills sharp.

Would you tell us more about your work culture and business philosophy?

If I hadn’t become a designer, I would have pursued a career in illustration and animation. Both fields share my passion for storytelling and creativity, and I find immense joy in bringing ideas and characters to life through visuals and motion. Illustration allows for rich, expressive detail, while animation adds a dynamic element, creating engaging narratives that resonate with people of all ages. These disciplines align closely with my skills and interests, and they offer limitless opportunities to explore imagination and craft compelling stories.

What are your philanthropic contributions to society as a designer, artist and architect?

Design, for me, is the art of solving problems visually and emotionally. It’s about creating solutions that are not only functional but also leave a lasting impression. Design bridges gaps—between cultures, ideas, and people—and transforms abstract concepts into tangible, relatable experiences. It’s more than just aesthetics; it’s a way to communicate, connect, and innovate.

What positive experiences you had when you attend the A’ Design Award?

My biggest supporter has always been my father, and he was the first person to believe in me. While my wife has played an important role, offering invaluable encouragement as I’ve moved through different stages of my career, it’s my father’s unwavering support that laid the foundation for my journey. His belief in me has been a constant source of motivation throughout my growth.

Mostafa Abdelmawla Ali

About Mostafa Abdelmawla Ali

Olympic Sun Illustrated Book

Good Design Deserves Great Recognition

Interview with Mostafa Abdelmawla Ali

Extended Interview with Mostafa Abdelmawla Ali

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Mostafa Abdelmawla Ali

About Mostafa Abdelmawla Ali

Olympic Sun Illustrated Book

Good Design Deserves Great Recognition

Interview with Mostafa Abdelmawla Ali

Extended Interview with Mostafa Abdelmawla Ali

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