Levan Lominashvili

When I was 3 all the art books in our house were full of my drawings. At 7 I found myself in a limbo deciding whether the Italian flag with green, white and red was more beautiful or the French one with blue, white and red. When I was 12 I could already detect any disorder around me. So, at 17 it was already determined that I was going to choose architecture and design or to be fair, it was rather vice-versa: the profession chose me.

I am the creative head of XYZ Integrated Architecture, but without my great team I wouldn’t be able to succeed. Therefore I think that the most valuable asset of my company is the people I work with.

3. Design is something born at the cross-section of image of the world and language. To me design is the most important thing in the material world. Due to its functionality the design is often relegated to an inferior position to art, whereby historically the first artifacts were purely utilitarian and we shouldn’t forget this fact. Without the things with function the world would be a far duller place to be.

It doesn’t matter. Most of all I enjoy working on the products, where I coped with the task.

It’s simplicity and agility. To put it in terms of the classical Japanese poetry I like making design in a Haiku manner, or at least in Tanka.

Success can mean different things to people. To be frank I don’t know what success is as I haven’t experienced it yet (if we don’t count the A’ Design award, of course:))

I use 6 different techniques in a creative process. Which I call aphorisms, randomness, mistakes, impressions, inner dialogues and quotations.

I live in Tbilisi, Georgia and feel the cultural heritage not only of Georgia, but of the entire universe starting from the Big Bang. Thus, living in my country, in terms of influence, doesn’t matter to me much.

I start with the negatives of being a designer: you are too dependent on customers, technologies, craftsmen, marketing, buyers etc. The big positive is that you are still alive.

The most important skill for a designer is the ability to reflect on own works and on oneself.

The time doesn’t exist in design independent of space. So the main leverage to manage the creative process is the speed (i.e. space divided by time). So, if you don’t have enough time, just increase the speed.