Beck Storer

Specialized in Graphic Design.

Beck Storer

About Beck Storer

Beck is the founder of The Cutaway - a creative studio that explores cultural storytelling in the public space to connect people to places and craft messages of meaning and value. Combining her love for design, technology and craft, her work challenges the curious and presents visual stories in the public space that are compelling and memorable. Her career spans over 20 years in the communication design industry, with her work being peer reviewed receiving numerous international awards. Her projects are vast, applying her sharp creativity through a wide range of disciplines including brand strategy, art direction and public art activations. A driver for challenging the way we see design and it’s role in our world, she shares everything she knows as a leader in industry led design education and has lectured and developed post graduate design courses in the Australian academic environment.

  • Winner of the A' Design Award.
  • Specialized in Graphic Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Graphic
The River Runs Through Public Art

The River Runs Through Public Art

Graphic Design

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Interview with Beck Storer

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
From a very early age I can remember myself drawing. Drawing with crayons, pencils, chalk - anything I could get my hands on!
Can you tell us more about your company / design studio?
The Cutaway is a creative studio that upholds 3 basic values. We Make, Create and Play. We make beautiful tangible communication engagements through our love for design and craft. We create opportunities and inspiration for the next generation of designers with our involvement in design education. And we play! We love what we do and have fun doing it.
Which aspects of a design do you focus more during designing?
Research - Research is paramount for any successful design outcome.
What makes a design successful?
When that unexpected 1% comes to life. In all our projects we look for the exclusive extra 1% - the moment when you take the design that extra one step and it succeeds all expectations
From your point of view, what are the responsibilities of a designer for society and environment?
Right now, this very minute, creativity is most important commodity to invest in today's world. Creativity will form the new ideas, the innovative solutions that will disrupt our world for the better. We are starting to see this right now with the rise of entrepreneurial design....
What are 5 of your favorite design items at home?
An old vintage Australian Postal letterbox. A retro public phone from Indonesia. A large piece of typography found on the streets of Melbourne. A collection of vintage printers letter blocks made from wood. My children's drawings.

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