Morrissey Cheung

My passion for design started in high school, where I discovered my love for creativity and visual expression. This early interest inspired me to pursue a formal education in design, leading me to study visual communication at Lee Wai Lee Technical Institute in Hong Kong. Through my studies, I have honed my skills in graphic design, layout design, and other aspects of visual communication, preparing myself for a fulfilling career in the creative industry. My journey from high school to specialized education reflects me dedication to nurturing the talent and turning my passion for design into a professional pursuit.

I am the founder of Run Population Consulting Limited. My company excels in corporate identity, social media promotion, and advertising, offering businesses a comprehensive suite of services to establish a strong brand presence, enhance online visibility, and drive impactful marketing campaigns.

Design is a broad term that encompasses the process of creating solutions to problems or challenges by considering aesthetics, functionality, and user needs. At its core, design involves identifying a problem, generating ideas, and developing solutions that meet the requirements and constraints of the project. Designers use their creativity, critical thinking, and technical skills to create products, services, or experiences that are visually appealing, user-friendly, and effective. Design is not just about making things look good; it's also about making them work well. Good design considers the needs and preferences of the end-users and aims to improve their experience and satisfaction. Whether it's a logo, a piece of furniture, a website, or a building, design plays a crucial role in shaping the world around us.

I like the designing is a versatile and creative field that encompasses various types of works, each with its unique appeal.

My favorite design is HSBC corporate identity by Henry Steiner. Steiner's approach to the HSBC logo and corporate identity is notable for its simplicity and elegance. The use of red and white colors conveys a sense of tradition and reliability, while the bold, uppercase letters of the logo exude strength and confidence. The logo itself, with its interlocking hexagons, symbolizes the bank's global reach and interconnectedness. It represents unity, stability, and the seamless integration of different cultures and markets – all core values of HSBC. Overall, Henry Steiner's design for HSBC's corporate identity is a timeless classic that has stood the test of time. It perfectly captures the essence of the brand and continues to be a symbol of trust and excellence in the world of banking and finance.

When designing for a company, the first step typically involves gathering requirements and understanding the purpose of the design project. This initial phase sets the foundation for the design process and helps align the design with the company's goals and objectives.

I feel most creative in my design work when I have a clear brief, ample time for exploration, and the freedom to experiment without constraints.

When designing, it is important to focus on aspects such as user experience, usability, visual aesthetics, functionality, scalability, and accessibility. These elements contribute to creating a well-rounded design that not only looks good but also serves its purpose effectively and efficiently. Balancing these aspects ensures that the final product meets the needs of the users while also aligning with the overall goals and objectives of the project.

Seeing my ideas come to life can be a rewarding and fulfilling experience for me.

A successful design effectively balances form and function to meet the needs and expectations of its intended audience while also being visually appealing and innovative.

I may first consider aspects such as usability, visual appeal, functionality, relevance to the intended audience, and overall impact or effectiveness.

Overall, designers play a significant role in shaping a more sustainable, inclusive, and ethical future for society and the environment through their creative and innovative work.

The design field is continuously evolving with advancements in technology, changing user behaviors, and shifting societal trends. The future of design is likely to be more interdisciplinary, focusing on human-centered approaches, sustainability, inclusivity, and ethical considerations. Designers will need to adapt to new tools and technologies, collaborate across disciplines, and prioritize creating experiences that are meaningful, engaging, and accessible to all. Embracing diversity, innovation, and a deep understanding of human needs will be key to shaping the future of design.

Because I'm very busy at work, I haven't had time to prepare for the exhibition.

I can tell you that I often draw inspiration from various sources such as nature, art, architecture, technology, culture, music, literature, and even personal experiences. I may also find inspiration in everyday objects, travel, fashion, historical periods, and trends. Ultimately, the sources of inspiration for design are endless and can come from anywhere and everywhere. The key is to stay curious, open-minded, and always be on the lookout for new ideas and perspectives to fuel the creative process. Ultimately, the sources of inspiration for design are endless and can come from anywhere and everywhere. The key is to stay curious, open-minded, and always be on the lookout for new ideas and perspectives to fuel the creative process.

I live in Hong Kong. Hong Kong is a place where Chinese and Western cultures meet, which definitely makes the design more exciting and affects my design.

My design process involves a series of steps that designers follow to create solutions to a problem. It typically includes steps such as research, ideation, prototyping, testing, and implementation. Each step is crucial in ensuring that the final design meets the needs of the users and solves the problem effectively. Collaboration, iteration, and creativity are key elements of a successful design process.

My day is filled with creativity, problem-solving, collaboration, and attention to detail.

Pearls of wisdom for young designers: embrace failure, don't be afraid to make mistakes, as they are essential for growth and learning in the design field. Designers should stay curious, never stop learning and exploring new trends, tools, and technologies to stay ahead in the fast-evolving design industry.

Positives: creativity, designers have the opportunity to express their creativity and bring ideas to life through visual and conceptual solutions. Negatives, subjectivity, design is subjective, and designers may face challenges in receiving feedback or criticism on their work, leading to potential conflicts and revisions.

My "golden rule" in design is curious, listening and patience.

The skills are most important for a designer is understanding and practical.

The design project I like is corporate identity. Corporate identity is crucial for a company as it helps establish and maintain a strong and consistent image in the eyes of customers, employees, investors, and other stakeholders. Overall, corporate identity plays a vital role in shaping how a company is perceived by the outside world and can have a significant impact on its success and growth.