I never knew I was going to be a designer, in fact, back when I started, I didn't know anything about design at all. I think most of the time we become what we are by accident rather than by following a certain agenda. I started with designing social political posters and as I said I was led to logo designing by accident. And it's been a few years since I have been involved in that.
The most favorite design I have done is for my client "VAV" studio. Because it not only is a Persian character but also it looks like a room with an opened door. "VAV" is a creative studio with the aim to open new doors.
I have a combination of feelings, like a naughty child, an engineer who wants to build a road, a cultured politician who tends to lead people's minds in a certain way, and a mixture of all that.
I feel concerned that whether I have found the right solution or not. Normally after a few years I reevaluate the works and I redesign them in some cases.
I wonder if the design belongs to the time it is designed, or is it far back or far beyond. I think a good design should either belong to its own time or be far beyond that.
Well I think a designer should not create anything extra and unneeded for the environment and as for the society I believe it should help it take the next step.
It seems to me that the design field is becoming more human centered each day and leading towards minimalism. I think each country with different cultures and characters are going to define minimalism with their own tone and language. So does my country Iran.
I live in Iran. A country with decades of diverse visual identities; many of which have decreased in quality and I am trying to resuscitate that effect with my works.
I think they should work with designers whom they approve have seen their past works. They should also discuss their issues with them rather than guiding them to what they already know how to do.
As a logo designer I believe that the design process is a never ending process. It has to be redesined over and over. You must keep studying the client's business and company, to see if their audience change, and the logo should change as well according to that.
I think they should not listen to previous designers because they will turn into them if they do, and as a result the design world will never go forward.
A negative side is that you have to answer a lot of repetitious questions and the positive side is that you face a new project everyday which is an exciting experience.
Working with Mr. Rob Janoff as one of the world's greatest designers. I always wonder how he could be such a humble person and also a great designer as well. How you could work with such energy in your 60s and be such a source of motivation and inspiration.