Founded in New York, Jessture is a contemporary casual womenswear brand pioneered by Chinese entrepreneur and independent designer Jessica Hu. The motivation behind the brand was sparked by a desire to introduce simple, comfortable and chic clothing to the modern day women.
Massimo Vignelli, an Italian designer once said, “Minimalism is not a style, it is an attitude, a way of being. It's fundamental reaction against noise, visual noise, disorder, vulgarity. Minimalism is the pursuit of the essence of things not the appearance.” With the idea of minimalism, we want our products to have simple elements and minimalist appearance, giving wearers enough freedom to show their own attitude and their innate beauty. We believe clothing is a type of "media" for people to express their true selves. “Less is more”, by offering simple products with attitude and essence, our goal is to provide a "media" for our customers to create their own unique fashion styles.
You are the person who defines your own personalities and styles. It doesn’t matter what you wear, all that matters is who you are. Please join us to celebrate your true beauty, and define your own fashion styles.
[No.72 Design Studio]
Based in Shenzhen China, No. 72 Design Studio is a multiform design studio specialized in general graphic design, fashion design, product design, packaging design, layout design, business visual identity design, webpage design, and design related consulting services. By experimenting different design methods and keeping up with up-to-date market trends, the studio mission is to provide solutions that can maximize people’s life utility and satisfaction. Monkey King, one of the most powerful Chinese mythical figures, can do 72 metamorphoses. Yet, we believe the human intelligence, creativity and hidden potential generated from design, can be way more powerful than this mythical hero.