We both came to design in very different ways. Alice was initially attracted to the fantastical images in Vogue and Harper's Bazaar as a child. As a teenager, her dad started a finish cabinetry business and she realized she might be able to make a living in a creative field. Mark was always attracted to creating 3D shapes over drawings. He came to realize that his sheltered mid-west upbringing left him starved of exposure to the world and that there were many different (and often better) ways of doing things. They both pursued those initial inspirations through industrial design.
Multiply Studio was created to help people become more aware of the objects they surround themselves with- from how it was made, to how it will be used ( and how it won’t be used) to how it will be discarded. We believe in a warmer more enjoyable side of modern design creating objects that can’t be ignored but aren’t gaudy either.
Design is purposeful, considered and original. Without all three of those elements, it is not design. Good design goes further to connect with people on an emotional level. Evoking a feeling that people have strong associations with. Great design surprises.
Alice- I don't have just one design. I do love Jean Prouve
Mark- aside from our Diamond Wine Trivet, these awesome waterproof globe lamps by Smart & Green
Alice- I don't have a favorite material because I'm intrigued by how many materials work. So anything I can create something from
Mark- I love all natural materials. They always function and feel better than man-made materials
Alice- When I'm working with Mark. We bounce idea's off of each other and it always sparks creativity in those brainstorming sessions.
Mark-For sure. We always have completely different ways of viewing each other's designs that make them better than they initially are.
Alice- How the end user will use it and how they can enjoy it.
Mark- I tend to think of designs like an image gradually coming into focus and I love it when everything comes together. Look, use, manufacturing, message, and feel.
Alice- All sorts of emotions. It ranges from inspired to exciting to frustration and exhaustion. It really depends on what problem I'm trying to solve, but I tend to always circle around and end up excited.
Mark- Feels good! Even when it's difficult, I love it!
Alice-Appreciative and grateful.
Mark- Awesome! Grateful that I got to tap into creativity and pull something from the ether. Why don't more people do this?
Alice- functionality. If it adds the functionality you're looking for as a consumer and doesn't just add clutter to your surroundings, then I think the design is successful.
Mark- function- look, use, and responsibility of how something was made. Ultimately if one person appreciates a design I feel grateful I was able to contribute to the world.
Alice- Again, functionality. If it doesn't have a valued function I wouldn't understand why it was designed to begin with.
Mark- I have to judge if it appeals to me visually first, then I judge on function. Does it work well for what I need? Then how and why was it created and where is it coming from? The last one can change the first two both positively and negatively.
Alice- Designers look at the world differently. Much like doctors and scientists advance humanity and the world through science and health, I think designers try and do the same thing with products. There is so much product out there that is wasteful and unused. We have to ask ourselves, "what can we do to help minimize waste, reduce the clutter in our homes, and develop a healthier relationship with our belongings?"
Mark- wow, yeah Alice hit that one on the head.
Alice- I think the design field is evolving into the more technologically advanced field.
Mark- I see the design field spreading out into a lot of different areas and people getting very specialized. While I think this specialization is good in one sense, we can not loose site of the bigger picture. I encourage all designers to go deep in a few areas but to practice their craft widely as well. We can not afford to be myopic with the current and increasing rate of change.
It's so important to choose your inspirations carefully. A good deal of our inspiration has come from very few things- our travels and the cities we have lived in, new art exhibits, and new science that we learn about. We also believe that the creative process can be inspiring in itself- like a perpetual motion machine or a self-fulfilling prophecy.
We would describe our style as refined, simple, functional, and pure. For Mark it was from the healthy dose of practicality and uniformity in his mid-west upbringing in contrast to the many original and often superfluous things he has been exposed to in his travels. He has always a strong connection to pure form and material. For Alice it came from growing up with parents that were both creatives in their own right. The taught her appreciation for material, construction and originality.
We live in southern California and we definitely feel like the culture affects our designs. Especially in comparison to places we have visited. We are fortunate to live on the west coast where there is so much beauty and so much going on.
Every company is different but the process can be narrowed down to 4 steps- 1. Gather information 2. Create 3. Refine 4. Execute. The best companies tend to have the process well defined and repeat it at different levels before anything is released.
1. Be open to new solutions. (Be sure to get what you need but often designers will surprise you with new opportunities) 2. Over communicate- be clear about your process, timelines, and goals. 3. Critique little- designers are strong self-correctors. We are by nature excellent listeners hearing both what people say and what they don't.
As we mentioned before, inspiration is key. Gathering inspiration and information is the most important part of the process. Then we create, often by sketching because it's a faster way to get to visualizing what the end product might be but using the actual materials of the final product can be extremely informative as well. Making "sketches" out of 3D materials is very helpful. Lastly, we refine- so important to step away from the act of creating and look at a design based on its merits.
1. Our Diamond Wine Trivet
2. Waterproof Globe lamps by Smart & Green
3. A set of Crush Bowls from Mutto
4. Our Bertoia Counter Stools from Knoll
5. Our custom drafting table
Develop your intensity. Be open to working with people. Find what you care about and contribute that to society. Ultimately doing things for the greater good is all we have.
Alice- some of the positives are that you have control over how you want to the take the direction of the design. Also seeing the end product after all the changes have been made is an amazing feeling. One of the negatives for me is I get stuck in the design process, but these things happen. Sometimes those difficult times help you get to the next step.
Mark- Finding new ways to improve and simplify people's lives is very rewarding. I can't think of too many negatives. Sometimes it's difficult when people cling to tradition or are poor communicators but we're only human.
Alice- Keep going but be aware of what you're going through. A lesson I've learned that helped me get through any ruts in the design process.
Mark- Make it function, make it beautiful, make it responsible.
Alice- being aware. To me, that flows through how and what you see in your inspirations, how to follow through with you and how to deal with those times your stuck.
Mark- developing your focus and situational awareness. Always asking, "What is needed here?", not necessarily always knowing that answer.
Alice- reminding myself what the end goal is. I've learned that working backward from the goal or what needs to be accomplished from the deadline is the best way to manage my time.
Mark- always asking, "Is this where my time is best spent right now?"
Alice- "How do you come up with these things?" Most people have asked me how these ideas come to my head.
Mark- yeah, "How do you come up wth that?" I still find that question hard to understand.
Alice- all of my past design jobs were an important job experience. I was able to take away so much from each place and put all the pieces together. Learned what I can do and what not to do and how to apply it what I'm doing now.
Mark- It's always the one I'm doing now.
Adidas, Converse, Palladium, Brown Shoe, Columbia, Sorel, Olukai, Keen, K-Swiss, Maytag, Fisher-Price. Not the normal clients for a home accessories studio.
Alice- I really enjoy coming up with the designs. It's fun to see the vision and the take it to see where it goes.
Mark- I love anything creative. I get most excited by using the actual final material to create because it's closer to reality. Those "sketches" can often be more beautiful than the final mass-produced product because they are snapshots of the creative process.
We are building a community of independent designers to elevate the creative process and originality. Our designs are secondary to the world knowing about others amazing works that are not from a major brand. Good ideas come from everywhere.