Asbjoerk Stanly Mogensen

Very Good in Vehicle Design.

Asbjoerk Stanly Mogensen

About Asbjoerk Stanly Mogensen

Asbjoerk Stanly Mogensen, Global Design A Pioneer in the bicycle Industry. The designer of the ICONIC PININFARINA Evoluzione. Asbjoerk was Nominated to be the designer of the year in Europe in 2017, 2018 and 2019 by both EPDA and IAD. Designer of the year USA 2021. Asbjoerk is currently ranked number 1 in worldwide in Vehicle Design in the DAC ranking System. He is ranked number 8 overall in the World Design ranking system and Number 3 in USA overall. Previous design director of Accell Group for 15 years. Delivering strong investor insights for the bicycle and LEV industry. Based on 21 years of experience. Designer of one of the first electric motorcycles in the world the NIMBUS

  • Winner of 5 A' Design Awards.
  • Very Good in Vehicle Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Vehicle
Zoomo Ebike

Zoomo Ebike

Vehicle Design

Electric Racing Bike

Electric Racing Bike

Vehicle Design

Velo Solex Revival Electric Bicycle

Velo Solex Revival Electric Bicycle

Vehicle Design

Mini Bike Electric Bicycle

Mini Bike Electric Bicycle

Vehicle Design

CarQon Solar Electric Bicycle Driven by Sun Power

CarQon Solar Electric Bicycle Driven by Sun Power

Vehicle Design

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Interview with Asbjoerk Stanly Mogensen

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I have always wanted to become a designer. In my younger years i was an art Director at the biggest advertising company in Denmark.
Can you tell us more about your company / design studio?
We are specialist in designing electric bicycles and electric vehicles in generel.
What is "design" for you?
When you make a very complex idea to a very simple product to use. It must me intuitive to use. It must look good.
What kinds of works do you like designing most?
Electric bicycles. I like to use a holistic design approach. Make as much integration as possible.
What is your most favorite design, could you please tell more about it?
My most favourite design is the carQon electric cargo bikes for families. It is a true replacement for a small car and it brings commuting on a bicycle into the next century. www.carqonbike.com
Which aspects of a design do you focus more during designing?
Definitely integration of parts. I want to have a holistic design approach to all i do.
When judging a design as good or bad, which aspects do you consider first?
For sure this will have to be how it looks. Firs a good design needs to talk to your eyes and heart then next to your brain.
From your point of view, what are the responsibilities of a designer for society and environment?
It is a very important point. We as designers are responsible for making a better society and environment.
How do you think the "design field" is evolving? What is the future of design?
The future of design involves very much the end consumers. I believe in individualisation where the end consumer takes part in the final design
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last show was Taipei Cycle show in March 2017. My next show will be Shanghai cycle show in may 2017
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
The nature and a good walk along the coast line of Denmark is my inspiration
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
What describes my design is always the holistic design approach.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Denmark near the sea. Denmark has a culture for simple clean looking designs. Inspired by the nature and honesty to choice of materials.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
The company must let the designer be bold and brave. On the other hand, the designer needs to be very good in argumentation and presentation when the designer presents the final result
Can you talk a little about your design process?
I start by making good old fashion sketches. Then the finalisation process begins after that using 3D making and at the end good professional renderings for the final presentation. Sometimes also prototype making.
What are 5 of your favorite design items at home?
Our curved TV. Our Nespresso coffee machine. Our B&O HiFi. Our Bose earphones and all our Mac items.
Can you describe a day in your life?
I get up 5 o clock. Then i start talking with vendors from Asia. During the day i start the team work with my employees. Talks with clients. Meetings etc. But also i am a "hands on guy" I dont mind getting my hands dirty in the prototype workshop. Actually i love that discipline. Often i end my days at the office arround 19.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Belive in your self. But most important, be a team player. Share your awards with your team members. make verybody feel special. Be good.
From your perspective, what would you say are some positives and negatives of being a designer?
For a creative person like myself i could not find a better position.
What is your "golden rule" in design?
Be brave and believe in your self - like Mr. Henry Ford said: "If i had asked the clients we would only have had faster horses"
Designing can sometimes be a really time consuming task, how do you manage your time?
I use my team to reach my goals. Team work is everything in design.
Who are some of your clients?
Pininfarina, IKEA, Coop, Accell Group brands and many automotive companies.
Do you have any works-in-progress being designed that you would like to talk about?
Soon to be announced ;-) I can tell i work on some new E-vehicles ... ;-)

Designer of the Day Interview with Asbjoerk Stanly Mogensen

Could you please tell us about your experience as a designer, artist, architect or creator?
I started as a Graphic designer. I was working 20 years as a Graphic artist before i became an industriel designer
How did you become a designer?
I have always been very visionary both in marketing and design. I simply just entered the bicycle category with my visions and changed the perception of hood design
What are your priorities, technique and style when designing?
Definately “less is more” I have s very holistic design approach where i take complexed things and make simple solutions for the end consumer out of it
Which emotions do you feel when designing?
I feel Happy when i make design. I am in my own little bubble of happyness
What is your growth path? What are your future plans? What is your dream design project?
I went from bicycle design to light electric vehicle design and now the Dream would be to build and design an electric car
What are your advices to designers who are at the beginning of their career?
Never give up and be good at working in teams - there is no I in team
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Be genuine to your original idea. But be good at working in a team at the same time. It is a difficult balance But if you are intelligent you Can do it
What is your day to day look like?
I have very long days. I start at 5 am talking to production companies in Asia. Then i plan the day for my junior designers. At 9 am to 4 pm the office works. But often i do not finish my own work before 8 pm
Would you tell us a bit about your lifestyle and culture?
I am a family man when i don’t work. My family is my drive and inspiration for all i do.
Would you tell us more about your work culture and business philosophy?
My business philosophy is very simple. If you really want something you need to work hard. Nothing comes easy
What are your philanthropic contributions to society as a designer, artist and architect?
I work a lot in Boards and Jurys to help Especially young Creative minds to become better
What positive experiences you had when you attend the A’ Design Award?
The A Award is probably the best organised Design Award - And the gala nights is always the Best

Extended Interview with Asbjoerk Stanly Mogensen

Could you please tell us about your experience as a designer, artist, architect or creator?
I am a self made product designer. I was a graphic designer by education.
How did you become a designer?
I love to do minimalistic and holistic design. The reason i became a designer was because i once saw an ugly bike. Then I said to myself: This is my future. I can do this better.
Which emotions do you feel when designing?
I am wellknown in the bicycle industry for designing the worlds most beautiful biycles.
What particular aspects of your background shaped you as a designer?
Work hard and be able to work in teams. Be humble of what you do.
What are your advices to designers who are at the beginning of their career?
I evaluate it by the level of how holistic the design is. The more integration the better.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Endconsumers loves great designs. Great designs sell. It talks not only to the consumers eye but also to the consumers heart.
How do you know if a product or project is well designed? How do you define good design?
Holistic design. I integrate and hide all the "ugly" components.
What is your biggest design work?
The Nespresso Coffe machine as are one of my favourite. I like them because of their holtistic design approach and the ability to think out of the box. The same with B&O stereos for the same reason.
Who is your favourite designer?
My greatest design is my new carQon cargo bike. A holistic designed cargo bike. Totally out of the box thinking.
Would you tell us a bit about your lifestyle and culture?
I take a walk in the forrest. There is nothing a good walk in the forrest can not cure when it come to raining good ideas.

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