We are specialists in conceptualize unique branding universes. We have been working over 15 years in this sector. We love making 360º projects in which we always start with a sector audit and we check the trends so we can figure out and define the ideal positioning for the brand in the market, we create branding, image strategy and communication, digital and analogue supports… In conclusion, we take charge of every aspect of branding. A wrong action when it comes to branding produces a diversion from the programmed objectives. At first sight it might not seem important, but if the diversion continues, in a short time brand strategy can be completely lost. Brand consolidate is a day by day work. Every action is important. To strengthen them every detail counts, and we really care to help them in all the branding facets.
We love design in all its representations, and we couldn’t choose one of them. Choosing one would mean resign to too much talent. Nowadays, we are very lucky because we can access to design in a very simple way, and we are amazed by our society creative capacity.
A brand for a small local company. At that time it was our lifetime project. Since then, every single one of our projects has been our lifetime project… Every project coming to our studio makes us passionate, we work and fight for it as much as if it was our own business.
First of all the concept (it’s coherent with the business and its corporate objectives), then the simplicity and the consistency of the design (it transmits correctly the company values and will) and finally the perfect execution (caring about details makes the difference).
Design world is becoming more collective and cooperative. Design is going to be gradually incorporated to administration councils, becoming a fundamental part of the decisions at a high level in the future.
Everywhere: Internet, exhibitions, travels, TV series, casual chats with friends… Inspiration arrives at the most unexpected moments.
Besides, we do look for sources of inspiration, we normally visit art fairs, design exhibitions, and we are always looking for new trends in our sector. We love being updated and open to new discoveries, research is a fundamental part of our job, and we really enjoy it.
Our style is clear, simple and always positive. We love to thrill people with our designs.
We have an open mind, which we think is fundamental in design. When we start a new project we always investigate the sector, so we learn and experience what’s been done. Then we try to be original and innovative. There’s no point in making what others are doing, we have a personal style and we like to make a difference. That’s also why all our designs are so different from one another.
We live in Madrid and in Dénia. The capital city and the coast town, two completely different lifestyles, two visions, always with the same objective: create unique branding universes.
Esther Mengual is Spanish and Cathy Figueiredo is French. Of course both cultures have an influence in our designs, our cultural heritage is part of us.
The fact that we experience different kind of living in the same country every day makes a difference for us, because we always have two points of view for everything. Spain has been a very multicultural country in the past, and it’s becoming more and more global everyday. We see this as an advantage, because it definitely helps improving our designs, inspiring us every day.
Of course you have to check their previous work, and get to know them, etc. But mostly we think you have to follow your intuition, trust your feelings when you have to decide if you have to work with someone.
We always start auditing the sector, we learn and check as much information as we can, to have a complete idea of where and how place our project. We start building the project from the basis and we have meetings with our clients during the process in order to show them the progress and to hear them out to optimize the strategic plans and design.
We start early at 8:00 a.m. connecting to Skype. Our job team is working from different locations, and that’s our way of working together and communicate all the time. Every day is different. We don’t have a fixed end time. At the Wanna One Studio routine doesn’t exist.
Anything that helps us in a specific moment. We don’t work all the time with the same tools. We look for new tools every time we need something new, we try to improve all the time.
It depends on the object. There are no rules. Sometimes an “easier” object takes longer than another one, depends on the concept, the process, the materials, so many things.
Our work team changes depending on the projects we are developing. We always work with the best freelances of every field to get fresh concepts, flexibility and top creativity. Although, for every project we work together, every one of us in their own speciality, but always in touch with everyone else.
Design is in everything, even in the little things most people don’t think about. We believe in making the world a better place, and design is our way, our tool.
For the two of us, design has been part of our lives since we were little girls, and it was evident that we would work in the sector as adults. Back then though, words like “Marketing”, “Design” or “Interiorism” didn’t have the deep meaning they have now for us.
We are passionate about global projects in which all efforts come together to help the final design. We care about our clients and we try to help their brands grow. We want them to become bigger and better with every step, no matter if it’s in a digital or an analogical way. A brand can’t be built in a day: coherence, rigour and creativity are its best allies.
The level of emotion the design brings with it when it’s completed. If people are receptive to the design and it produces a positive emotion, then we can say it’s a success.
A good design makes people feel better. A good design, such as a piece of furniture, can become the centre of a room, or change the style of a whole house. It can become part of your life. A good design, no matter if we are talking about a home or an office, can have an influence on people, built environment is more important than we think! Besides, good design is always a good investment.
We are very lucky because we are working in one of our dreamed projects at the moment. We are designing and creating a GastroHostel in the centre of Madrid. The project is not ready yet, so we can’t tell you much about it!
Cathy Figueiredo: Ornamante, (www.ornamante.com) its hipo makes me smile every day.
Esther Mengual: Tania Da Cruz, (www.taniadacruzdesign.com) for the freshness and positivity of her designs.
Our mentor Pepe Crespo. He is one of the best spanish high level marketing specialists. The years we spent collaborating have enriched us both personally and professionally. https://www.linkedin.com/in/pepecrespo
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