Paulo Jorge Faias Pereira

Specialized in Design.

Paulo Jorge Faias Pereira

About Paulo Jorge Faias Pereira

  • Winner of the A' Design Award.
  • Specialized in Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs

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Interview with Paulo Jorge Faias Pereira

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
The need and the will perfects the art, since I was little and in all the schools that I went through I always excelled in drawing or manual work, and my dedication was always more towards the arts than for grammar or mathematics or any other discipline.Outside of school I was forced to create my own toys, taking advantage of those my friends threw away, remodeling them in such a way that they even wanted it back.In my youth I ventured into the jungle between Venezuela and Brazil, working in the golden mines, where everything was invented, engine parts, machines, and even the houses were sometimes made only to sleep one night.In the background I have always had to create, develop, make to use very quickly and to be functional, this is the purest and primitive design that accompanies the man since he is man.As soon as I had the opportunity i went to a design college, having then made also architecture.
Can you tell us more about your company / design studio?
My company was created by my wife Irina Sokolava, she discovered a need to fill a gap between customers and factories where we came to intervene to bring our customers' wishes to be understood by the factories and be produced properly.
What is "design" for you?
Design is a clever way to create objects, tools and utensils to give man comfort, safety, and improve his way of life.
What kinds of works do you like designing most?
I like to draw everything, I'm an architect and designer, I draw the furniture and the house up to the door lock, if necessary, there is nothing that I having a paper and a pencil in my hand I cannot be able to draw.
What is your most favorite design, could you please tell more about it?
The favorite drawings are all those that are stored in the leaves of my blocks and which I keep as a family album, I visit them often to inspire me in certain details and old ideas.
What was the first thing you designed for a company?
Porcelain stoneware pots whit large in size to serve as interior and exterior decoration.
When do you feel the most creative?
I feel more creative from the moment I'm ordered to work, or I start to feel the need to invent something, then I lock myself in the office forgetting to feed myself and the hours pass very quickly, just rest even when it's settled and done.
Which aspects of a design do you focus more during designing?
Form, function, and ergonomics, so that the result is something interesting and unique.
What kind of emotions do you feel when you design?
I'm out of the world as a child, I remember that for some quiet time they would give me a sheet of paper and a pen or pencil for me to draw. I am in a completely different state from the normal state of life, it is good, there are no problems, there is no pain, no hearing, it is what we are creating and nothing else.
What kind of emotions do you feel when your designs are realized?
It is a satisfaction, to be able to see that what we think and design is there, finished in front of us, ready for the world.
What makes a design successful?
A good design is a set of details and details that complement one single object to give it a particular function and aesthetic, created from our effort and great dedication.
When judging a design as good or bad, which aspects do you consider first?
Firstly meet the objective for which was created be functional, resistant, and have interesting aesthetics.
From your point of view, what are the responsibilities of a designer for society and environment?
We are responsible for what the industry produces, and this production can not endanger the environment or public health.It is we who influence the masses with our tendencies, create jobs, help develop new products, new production techniques, develop economies and create jobs.
How do you think the "design field" is evolving? What is the future of design?
The design in my view is going well, is creating an idea of the ecological, protect the environment, create new production solutions with new products much more ecological and of course the aesthetics linked to ergonomics has evolved a lot to good.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
I have never done any exposure, and for now I do not know yet where I will be able to expose my products.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I always really liked the Art nouveau style, I like to see things with movement, rhythm, the man is not square has an organic shape and the things that nature produces as well.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My style is organic has to have movement, I really like the works of Gaudi, that's what makes millions of people visit Barcelona, they will not go there to see architecture boxes or square pieces, they will go to see forms full of live, and that's where I feel good developing things, they have to have life and movement.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
My projects carry the places I went through and I lived, Africa, South America, and now Europe, and Portuguese history and culture has a lot of influence in my projects and I explore it, it's an identity of mine.The pros and cons of developing my projects in Portugal is that here people still do not fully believe in the design or they dont know the power that he as, you have a very good workforce but that's where we designers have to walk almost parallel to the industry, and I want to take advantage of looking for partnerships, to recover the best that here we can do manual work, it is very good there are craftsmen who pass from generation to generation and I intend to foster this helping.
How do you work with companies?
I work on my own, do the development of the drawings and models, then I go to the factories with whom I work to produce my pieces.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Companies need to always be producing new things, consumption is demanding and always new proposals for this reason it is necessary to have in the production lines designers that of course can keep pace with the market.
Can you talk a little about your design process?
It is a simple process goes through an idea or an client order, many drawings by hand raised, then computer drawings, make models, different scales then fabricated prototypes and completion of the pieces.
What are 5 of your favorite design items at home?
In my house only my bicycle cannondale scalpel with a lefty carbon suspension, my chairs, an antique table lamp the rest is banal.
Can you describe a day in your life?
I always get up early, I go to work by train or motorcycle, I make lots of drawings on my blocks, solutions for architectural projects and almost always many chairs is a challenge I have helps me clearing my head and make a pause, at the end in the afternoon I return home and I go again make more works that I have architecture and design if I have some time I still do a roller training with a static bike.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
For a young person who has this vocation, because it is a vocation is a different way of living, study work hard for this purpose, believe in yourself, nobody will do the work for him, and fight for a place in the sun and of course always make your projects as if they were for him, attractive, robust, put everything the best you can do.
From your perspective, what would you say are some positives and negatives of being a designer?
Because we are different they call us many times crazy, but of course our way of being in the world is different, we live in another world always dreaming, and other people after seeing our works concretized do not give the fair value, because after being done it seems like it was easy and anyone could do the same and even better.
What skills are most important for a designer?
Know how to draw the hand with your mouth or feet, print the ideas that we have in our head without resorting to other means such as computers, do mockups with materials equivalent to our proposals, never 3D printing is too easy and will not give us the perception of some difficulties that we pass on a smaller scale.Observation of all that surrounds us, from forms are born forms.And seek to be informed about new materials and new production techniques.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Tools, sketchpad and pencil, proxxon small work machines, Rhinocerus drawing program, I search in internet details materials and ideas to include in my works.
Designing can sometimes be a really time consuming task, how do you manage your time?
First thing is to do it calmly, I'm going to draw ideas and assembly forms almost in detail, second stage is to prepare the model to see if it can be assembled easily, after all done I go to the factories.
What is the most frequently asked question to you, as a designer?
Is not to ask questions but to give answers, and to present solutions.
What was your most important job experience?
It was my first chair that I did for college, some teachers liked others hated, later I realized that I had created something that touched people, nobody was indifferent, they and stopped to see her and talk about her.
What type of design work do you enjoy the most and why?
I like everything that has to do with design and architecture, I do not limit myself to this or that, what appears since it is executable is a challenge, and it is the challenges that make us grow.
What are your future plans? What is next for you?
Now I have to give continuity to these pieces, they have to go to the fairs and later comes their commercialization.And continue to make articles for home and decoration.
Do you have any works-in-progress being designed that you would like to talk about?
At the moment I have already made models that need to be reviewed and other projects are on the way but nothing special until I think it they are ready and ready to go to the factory to make the prototypes.
Any other things you would like to cover that have not been covered in these questions?
I am very grateful to the A'Award Design competition for this initiative to make a great contribution to the design and to designers and architects that are hidden by this world whit no opportunity to show their interesting works.Soon I will bring to this wonderful contest more objects that I will create with great affection and dedication worthy of a competition like this

Extended Interview with Paulo Jorge Faias Pereira

Could you please tell us about your experience as a designer, artist, architect or creator?
As a child I used toys that the other children threw away, spoiled and broken I pick them up and restore and make up new toys with other pieces so in the end they came back to want the toys back. In my youth I lived for some years in jungle areas where there was practically nothing we had to create parts and repair machines for mining, between Venezuela and Brazil, everything had to be invented repaired and improvised until the houses where we lived had to be made as the Indians built them. After a few years when I decided to go to college, the arts already strolled in my veins, I did the equipment design course and then I did architecture.
How did you become a designer?
First, I like to draw and how throughout my life I always had to create things through my drawings and think how to solve situations, this made me a designer and so I also like design.
What are your priorities, technique and style when designing?
In my opinion nobody is forced to be a designer by force, because it is an art that comes out of the soul and for that I believe it is only for people who hold this vocation.
Which emotions do you feel when designing?
I do design projects for equipment and architecture, so my drawings cover a great field, I do not limit myself to certain tastes, I do everything I can, it's always an interesting challenge, which leads me to learn more about the art of design and of conceiving.
What particular aspects of your background shaped you as a designer?
I am not a legend of design, and I am far from being, but of course with a lot of work one day I can become. My advice is to believe in yourself, work hard, be sincere when you project, try to be original have your own language, put a lot of energy in your work, only then someone will realize how much you are worth and will be graced for it.
What is your growth path? What are your future plans? What is your dream design project?
A good designer and a bad designer will always be a designer, respect the environment, respect who will use your products and not copy the work of others, do everything thinking as if it were for ourselves the best we can.
What are your advices to designers who are at the beginning of their career?
Produce useful objects to be functional, robust, have an interesting aesthetic aspect.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
The value of a good design can be translated into objects and design pieces whose function and appearance will be eternal, and make their creators recognized for eternity.
What is your day to day look like?
My projects are intended for use by anyone, there is no distinction, only individual taste can dictate whether or not someone wants to have something created by me.
How do you keep up with latest design trends? To what extent do design trends matter?
Something that makes me fly, move through the sky for example, like a flying bicycle.
How do you know if a product or project is well designed? How do you define good design?
I always do the best I can, inspire myself in organic forms, with movement and rhythm, contemplating nature.
What is your biggest design work?
I like very much Leonardo da Vinci's drawings, they are studies done by his own hand with ideas that are simply brilliant for his time, and that today the great majority of his ideas work are done and working.
Who is your favourite designer?
It is a chair that I created for the final design work at design college, is made of recycled aluminum in sand mold disassembles to the point of being carried in a backpack, its appearance is very organic and can have several uses of course always for seat, can be used for waiting rooms, auditoriums and at home.
Would you tell us a bit about your lifestyle and culture?
Creative thinking always using our own language, put everything we have better to give the project and others.
Would you tell us more about your work culture and business philosophy?
Being an architect what I really am, and It's a necessity for me to be always drawing.
What are your philanthropic contributions to society as a designer, artist and architect?
Design for me is a way to serve people with something created by me that will be part of the life of this person and that will be useful and used will have a little of me in is life will possess something that I did with all my dedication.
What positive experiences you had when you attend the A’ Design Award?
In fact it was not many people, I had great support from my wife, Irina Sokolova who got me into her business that is very related to design that's where I had the opportunity to start.

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