Vsevolod Abramov

I invented and painted a lot, from childhood I was attracted to creativity in any of its manifestations. I had a developed fantasy and a huge amount of creative energy. For example, in childhood: in a children's summer camp where my parents sent me, in my free time I built miniature cities from branches, moss and everything I could find. I imagined that little humans and other unusual creatures would live there. He fantasized how their life could be arranged. From childhood I knew that I would go to study in the direction of arts and creativity. Understanding that this will be a graphic design, I was built up at the age of 14, when I first became interested in the nature of the birth of the appearance and functionality of various objects that surrounded me.

Now I work in BDDO. Many people know this advertising agency. With interest and pleasure I am building a career in the field of advertising communications for large brands.

For me, design is a tool that today is used in almost all areas of life. This tool allows you to design the environment as efficiently as possible in accordance with specific goals and objectives. Everything that surrounds you is subordinate to the design: starting from the table at which you are sitting and ending with the application interface that is open on your smartphone. In the first case, you should be comfortable sitting at such a table, and in the second, it’s simple and clear how to upload a photo or enter the desired text. The goals are different, but the tool is one.

I try not to limit myself. Probably in the future I will be able to design social structures or create humanoid robots. Who knows.

The first thing that comes to mind is the films of Tarantino, you heard right, in many respects I consider his films a kind of cinematographic design. He created a completely new genre from standard techniques. He dressed them in a new sharp form and brought them to perfection using extremely appropriate. He masterfully uses the context and knows how cool to present the idea.

It seems to me that a good designer should not have a favorite material or style. The wider your range of materials, specifics and skills, the more opportunities for a successful project. You must be able to mimic any style. Otherwise, the designer runs the risk of being caught in a creative prison and becoming a hostage of his own art.

I believe that I am well developed in the field of graphic design and advertising. Today I understand that most of the creativity is required for areas related to high technology.

The need for this design and its simplicity and comprehensibility for the user.

When I challenge the design, I check three factors: understandability, task performance, ease of perception.

The designer can and should call and recommend to people to use the environment responsibly! He can do this in completely different ways. The easiest way you can achieve this is guided by the principles of socially oriented marketing and Sustainable Development Goals (SDGs). You just need to test your ideas in accordance with these goals.

I am sure that the field is developing and will continue to develop, machines will not soon be able to effectively replace people in the field of creativity and the creation of something new.

I have no exhibitions and I think that never will be. It is more likely to apply to artists.

You need to watch tons of material from any available sources. Today it is mainly from the Internet. Every day I try to get acquainted with several cases and when the time comes for a new task my background helps me a lot.

I do not have my own style as such. I will immediately answer the second part of the question. The basis of my approach is to spend a lot of time searching for an idea. I believe that this is a fundamental factor in the success of a design. Next, I try to test it as much as possible and arrange a challenge. Thus, I most likely will get a strong project with a good foundation in the form of a strong and well-functioning idea.

I was born in Belarus and now I live in Moscow. There is no doubt the influence of culture on me and my design. Mentality and outlook on life are very significant factors. On the one hand, this can help, for example, to find true deep insights, on the other, it can interfere greatly, hindering the search for ideas narrowing one's horizons. I was lucky to live in a large, multicultural city and to be aware of all the factors of the impact of culture and mentality on me as a designer in a timely manner.

I have over 11 years of experience in design and advertising, working with global brands like BMW, Burger King, Lay’s, and many others. My formal education includes a Bachelor’s degree in Graphic Design from the Belarusian State Academy of Arts and a Bachelor’s degree in Advertising Management from the Russian Economic University. Additionally, I’ve completed several professional courses, such as the Font Design Intensive at BHSD Moscow, Growth-Driven Design from HubSpot Academy, and Creative Methodologies at the School of Innovation ICRA. These experiences have shaped my creative approach and given me a strong foundation in both traditional and modern design methodologies.

The core motivation behind my passion for design is the process of creation itself. I find immense satisfaction in turning ideas into tangible visual solutions that can evoke emotions, tell stories, and make an impact. Design, for me, is more than just aesthetics; it’s a tool for meaningful change. I became a designer because I believe in the power of visual communication to influence the world positively—whether it’s enhancing user experiences, strengthening brand identities, or addressing social and environmental issues through sustainable design practices. Every project I work on is an opportunity to contribute to making the world a bit better, more functional, and more beautiful.

Becoming a designer was entirely my choice—no one twisted my arm)

I’ve always enjoyed exploring new aspects and possibilities in design, especially with the rise of AI, which has opened up exciting creative opportunities. At the core, though, my focus remains on graphic design and branding—crafting visual identities and stories that resonate with audiences.

I didn’t realize I was a legend until you asked! For young designers, my advice is to immerse yourself in as much inspiration as possible—explore great design examples, study different styles, and constantly seek what truly inspires you. The key is to stay curious and never stop learning.

A good designer creates, but a great designer thinks about improving it.

Good design stands out when it balances three key elements: taste, craftsmanship, and experience. A truly good design is not just visually appealing but also well-executed and thoughtfully tailored to its purpose and audience.

Good design is the comfort in your life that you don’t even notice—because when you do notice something, it’s usually discomfort. Investing in good design means investing in your comfort.

My dream project would be creating a global initiative that combines design and technology to address environmental challenges—something that inspires change and leaves a meaningful legacy.

Mix of curiosity, persistence, and empathy. The secret ingredient? Passion—it’s what drives me to keep learning, experimenting, and creating meaningful designs.

I find inspiration from both legendary designers and contemporary digital creators. Icons like Dieter Rams for his principles of good design, Paula Scher for her mastery of typography, and Massimo Vignelli for his clarity and timelessness have deeply influenced my approach. Among modern creatives, I admire Jessica Walsh for her boldness and creativity, Beeple for pushing the boundaries of digital art and NFTs, and Chris Do for his dedication to educating the design community. Their work serves as a constant reminder of the endless possibilities in design.

Some of my favorite designs include Dieter Rams’ iconic Braun products for their timeless simplicity and functionality, Paula Scher’s branding for the Public Theater for its bold and expressive typography, and Massimo Vignelli’s New York subway map for its clarity and innovative approach to information design. I admire these works because they not only solve design problems effectively but also stand as cultural milestones that inspire generations of designers with their balance of form, function, and creativity.

One of my greatest designs was the comprehensive rebranding of SberMarket. It stands out because it wasn’t just about visual updates—it involved creating a cohesive brand book, aligning visual language with the parent company, and enhancing advertising strategies. What makes it great is its impact: it boosted brand recognition by 68% and helped position SberMarket as a leader in the delivery market. This project combined strategic thinking, creativity, and teamwork, which is why I consider it one of my proudest achievements.

To become a better designer, people should focus on constant learning, experimenting, and seeking inspiration. I’ve always explored different aspects of design, studied great examples, and embraced challenges that pushed me out of my comfort zone. For me, experimenting with new tools, like AI, has been a game-changer, opening up innovative possibilities. Beyond that, collaborating with others, gathering feedback, and being open to growth are essential for improving both skills and creative thinking.

I probably would have pursued something equally creative, like filmmaking or photography. Both are powerful ways to tell stories and capture emotions, much like design. Creativity has always been at the core of what I love to do, so I’d still find a way to express it.

For me, design is the art of problem-solving. It’s about creating solutions that are not only functional but also visually engaging and emotionally resonant. Design is everywhere—it shapes how we interact with the world, how we feel, and how we connect. At its core, design is about improving lives, whether it’s through a product, a brand, or an experience.

Reaching this point in my career wouldn’t have been possible without the incredible people around me. My family and friends have always been my biggest supporters, encouraging me to pursue my passion and push boundaries. I’m also grateful to the mentors and teammates who challenged me, shared their knowledge, and inspired me to grow as a designer and as a person.