Jin Woong Lee

I never had any clear dream of what to become. I got lost quite hard at the beginning of high school, which is the real significant period until we take the National college entrance exam. It was then when my parents asked about becoming a designer. Maybe they recommend the field because I was always into crafting and drawing in my youth. I never thought of it as a real job or a career, but I still took the advice. I took it because it was the only path I wouldn`t dislike, but I got used to preparing for the art college exam. I felt that I was to do the product design after getting into university, after making my own objects.

PRO-SP is a brand to makes space through products. Space is called SEOM, meaning Island in Korean.

I want to experience designing products as various as they can be. Still, I like to design products used in a working space and products without using electricity (that can be solved more structurally.)

Interaction, movement, form, material (focuses more in the following order.)

To make products that someone wants to keep forever and to make products that can last forever, therefore, should have durability and can be replaced or repaired without difficulty.

I connect the movement or shape that is from the main function of the product with aspects of natural objects.

1. Prism LED Stand LSP-M08_ Yellow 2. Starbucks SS Black Heritage Tucker Cold Cup 3. Calvin Klein Industrial Nylon Flatbag HH2393-032 3. Prism LED Stand LSP-M08_ Yellow 4. Polyhedron Stool 45

I develop my work by myself, but sometimes get help from others when I need hands.

I hold a Bachelor of Fine Arts in Industrial Design and currently serve as the Furniture Designer and Design Team Manager at NOOGI Inc.

Making things has been my earliest hobby. Besides enjoying the process itself, I also had a desire to collect and curate a variety of items. Over time, I developed a strong preference for crafting original work, as opposed to following manuals or replicating existing creations. I also found little satisfaction in making items without practical use. While the process wasn't as clear to me then as it is now, I realize that my life experiences naturally led me to become a designer.

My parents recommended that I pursue a career in design. There are many things for which I feel grateful to my parents, and this is one of the biggest.

I am a product designer and, more specifically, an industrial designer. Currently, I am working in the field of furniture design. However, as the basic structure of a space is built, I wish to delve deeper into designing smaller pieces.

A certain design draws people’s attention, then makes them think, and ultimately influences them in different ways. The line between a good designer and a great designer lies in this progression from attention to thought to influence.

The impact of a design should be assessed in terms of both personal significance and broader influence. However, for me, it ultimately comes down to how it has influenced myself.

I've always been interested in movable objects and structures that can be assembled and reassembled with parts that can be replaced and modified. This interest has led me to focus on projects requiring some structural achievement. One of my recent projects at NOOGI is the 'Signature Lounge Chair,' which is soon to be released. I believe I did a fine job on its leg frame, which incorporates an assembly structure while maintaining its advanced shape. The design involved employing multiple techniques, and I look forward to the opportunity to discuss it in detail in the future.

I believe that taking a lot of time and working on multiple projects with sincere focus is the only way to improve. Ultimately, it comes down to whether someone can enjoy the process.

I might have become a craftsman or an engineer. However, I believe I would have eventually gravitated towards product design.

Design is about realizing a better concept. If something cannot be realized, it remains merely an idea. If it is realized but lacks value, it is essentially a waste. Value is subjective and can vary, so what is considered "better" should be acknowledged, provided it does not harm individuals. This is how I currently define design, and product design is my life’s work.