Atsuko Tateno

Specialized in Design.

Atsuko Tateno

About Atsuko Tateno

Atsuko Tateno learnd photography at University of Central Oklahoma. and she loved Photography. She was scared to work as a photographer, because she knew working was not just a fun. So she worked as a web designer from 2008-2014. She lives in Japan and raising her 3 years old daughter. She spends most of the time with her daughter. She has started seeking opportunities of being a photographer, since her daughter’s kindergarden-school will start on this April, and she will have more available time.

  • Winner of the A' Design Award.
  • Specialized in Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs

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Interview with Atsuko Tateno

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Yes, I have. I always have been attracted by beautiful things, such as the moonlight, sundown, and fresh green field since I was a little child. I was also very interested in a job which requires technique, and taste. I watched a movie about a female photographer when I was 6. And I was quite sure I dreamed of being a photographer in the future.
Can you tell us more about your company / design studio?
I used to be a web designer. Currently I do not work, and I want to be a photographer now. But I am always shooting some photos, and looking for opportunities.
What is "design" for you?
It is the tool to show the others the content with minimal words, and tremendous outlook.
What kinds of works do you like designing most?
Photography project which requires photo retouching to add some flavor to the work.
What is your favorite material / platform / technology?
Isolating the subject from background to replace the plain background.
When judging a design as good or bad, which aspects do you consider first?
I consider the bad opinion first. I love my work and that is why I show them on public. I would like to know why the other people has different opinion.
From your point of view, what are the responsibilities of a designer for society and environment?
I think I have to bring happiness , sadness, or any other emotion as a message to the people when they see my works. Otherwise my work is just for myself, and it affects only me.
How do you think the "design field" is evolving? What is the future of design?
AI technology is developed so fast. But I think creating and designing is still the work for people.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I love the tone of Japanese style. I keep the color of traditional Japanese artwork in my mind.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Japan. I always am inspired by the environment, and the history of my country. Pros is I love my country, and foods in Japan are great. Cons is I would like to explore the world to get inspired more.
From your perspective, what would you say are some positives and negatives of being a designer?
I do not have to take my daughter to the photo studio.That is a good thing. Bad thing is my eyes get exhausted.
What is your "golden rule" in design?
Design is not just for me but most importantly it is for the other people.
Who are some of your clients?
I am not allowed to say the clients name on public. But they were the one of the biggest drink manufacture and ad agency, in Japan.
What type of design work do you enjoy the most and why?
Photography project which requires the photo manipulation. Because I feel I am drawing when I retouch the photos.

Extended Interview with Atsuko Tateno

Could you please tell us about your experience as a designer, artist, architect or creator?
I learned Photojournalism at University of Central Oklahoma, and graduated at 2001. I moved back to Japan to be a photographer, but I could not find any opportunities. But I was very interested in web design at that time. So I studied design by myself. And I got a job as a web-designer. I moved several offices to challenge myself on higher level. I was still taking pictures for myself for those years. After few years later, I figured out that design, art, and photography are all connected. And now I want to be a photographer.
How did you become a designer?
I love to create something like, photography, art, and illustration. I feel great when something I made moved someone else’s heart.
Which emotions do you feel when designing?
I would like to take a picture, and retouch them. I am interested in photography project which involves graphic design, illustration, and magazine.
What is your growth path? What are your future plans? What is your dream design project?
Good designer can finish her work. Great designer can impressive the people.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
I think good design is able to reach the people whom it wants to take some attention from.
What is your day to day look like?
I would like to work for someone who wants me to work as a photographer and retoucher.
How do you decide if your design is ready?
I visit museum, and get inspired from the greatest artist for centuries.

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