Pouladvar

Specialized in Musical Instrument Design.

Pouladvar

About Pouladvar

Shahram and Shaheen Pouladvar are partners in Pouladvar Design Group who represent a product design team. Creation is unique and creating beauty is the highest human achievement. Our team is proud to be part of this pleasure. We trying to improve our society by developing our design philosophy. We believe that humanity have right to enjoy superb design.

  • Winner of the A' Design Award.
  • Specialized in Musical Instrument Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Musical Instrument
Black Hole Multifunctional Guitar

Black Hole Multifunctional Guitar

Musical Instrument Design


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Interview with Pouladvar

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Our artistic background goes back to our childhood. The creative environment, the availability of sufficient tools, and the family's ability to develop the creativity of their children have fostered the intellectual development and expression of our creative interests. The interest in painting, design, and music, as well as the intense desire of both of us to produce and create works, promoted one of us to study in industrial design, and another to gain experience in music and studies in the field of industrial engineering. Design of the product is a gift through which we can create positive effects in life. We chose to be a designer and this gives us a great deal of energy to deliver our goals.
Can you tell us more about your company / design studio?
In 2009, with the integration of educational backgrounds and experiences, we created the Pouladvar Design Group, purposefully. Initially, we carried out projects in the field of multimedia and packaging, and at the same time, we started the product design with research and development. We have always tried to, overlap our academic discipline and our experiences to expand our ability to design a product. During this time, we have succeeded in implementing a variety of projects, according to the goals of our group.
What is "design" for you?
Outside of the specialty of design, since the advent of human, he/she has constantly been designing, creating, producing and trying to solve his/her problems and needs. Despite the discretion, he/she has, always trying to control the future and creating the right life. Design is a way to create comfort and pleasure and in other words, is the director of the soul of every human being to create calm.
What kinds of works do you like designing most?
Both of us, enjoy the projects that make the customer feel more satisfied. Medical products are generally more enjoyable for our group because of the direct connection with human life and helping the patient. We also believe that industrial design is one of the most delightful jobs in the world to help humanity because of its nature's philosophy.
What is your most favorite design, could you please tell more about it?
Fortunately, our group has been working in a wide range of fields, such as medical engineering, home appliances, home security, interior and exterior design, light engineering, musical instruments, packaging, graphics, and etc. But always projects that are dependent on improving human health and environment, has brought us a better feeling.
What was the first thing you designed for a company?
As a team, we designed an ergonomic handle for carrying plastic bags.
When do you feel the most creative?
We do most creative when we work together on a project, especially during our brainstorm meeting.
What makes a design successful?
Pay attention to all aspects of design as well as accurate scheduling, make a design successful.
When judging a design as good or bad, which aspects do you consider first?
Beauty, Efficiency, and environmental friendly are the main aspects that we consider.
From your point of view, what are the responsibilities of a designer for society and environment?
Human beings make up the community by seeing the environment, objects, products, and the sensation that feeling from them. Obviously, if our environment is healthier, more beautiful, more comfortable and more practical, it will lead the society with its positive impact.
How do you think the "design field" is evolving? What is the future of design?
In our point of view, the discovery of new materials along with different modes of behavior with existing materials creates a modern wave of design philosophy due to new human needs. The advancement of technology and the discovery of new physical dimensions will also bring fundamental changes in the designers' perspective. We believe that the future is more humanism.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Nature is the best inspiration source for us. And always there are people who have surpassed in this direction and they can be inspirational.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
We live in a part of the world that carries a lot of problems. These problems have made our group tougher every day. Because we believe that "What don't kill ya make ya more strong".
Can you talk a little about your design process?
Our first step is to examine the overall purpose of the project. This will start by collecting input data and scheduled meetings in order to simplify the design path and summarize the initial ideas with the customer.
What are 5 of your favorite design items at home?
Lighting, gaming devices, audio and video devices, furniture, kitchen accessories
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
First of all, the training and gained experiences, and ultimately R & D through the Internet, books, articles, news, and exhibitions have been able to help. Finally, love to what you're doing is a guarantee of success in your journey.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Software: Catia, Rahino, 3dmax, Photoshop, keyshot, speos optis, Final cut pro, Dreamveawer, Microsoft office, etc.
How long does it take to design an object from beginning to end?
Due to the wide variety of projects that have been completed by our team, we have experienced different schedules from one month to one and a half years.
What are your future plans? What is next for you?
The interest of both of us to auto design has created many ideas about it. We have always talked about designing a supercar and have done a lot of research and training in this field. We know that at the time of realization of this project, due to very high changes in future cars, we could make a very useful decision.
Do you work as a team, or do you develop your designs yourself?
Our group consists of two brothers who have earned their trust relationship after passing through Difficulties. We started teamwork from ourselves and be ready to join other teams.
Do you have any works-in-progress being designed that you would like to talk about?
We have done a lot of research about light design, and finally entered the great world of light engineering. In this regard, we have done some projects. One of them called "Starlight" that is in the production process. Vehicle light design and products that depend on light science, is investigating and planning by our group. We are also working on a set of kitchen products, those will be produced very soon.
How can people contact you?
Email : pouladvar@gmail.com , shaheen.pouladvar@gmail.com , shahram.pouladvar@gmail.com Instagram : @pouladvar_official Contact numbers : +989123397175 and +989122880584
Any other things you would like to cover that have not been covered in these questions?
Finally, in our opinion, the end of the design is not specified, and at any moment, we will see the emergence of a phenomenon that changes the philosophy of art.

Extended Interview with Pouladvar

Could you please tell us about your experience as a designer, artist, architect or creator?
Our artistic background goes back to our childhood. The creative environment, the availability of sufficient tools, and the family's ability to develop the creativity of their children have fostered the intellectual development and expression of our creative interests. The interest in painting, design, and music, as well as the intense desire of both of us to produce and create works, promoted one of us to study in industrial design, and another to gain experience in music and studies in the field of industrial engineering. In 2009, with the integration of educational backgrounds and experiences, we created the Pouladvar Design Group, purposefully. Initially, we carried out projects in the field of multimedia and packaging, and at the same time, we started the product design with research and development. We have always tried to, overlap our academic discipline and our experiences to expand our ability to design a product. During this time, we have succeeded in implementing a variety of projects, according to the goals of our group.
How did you become a designer?
The correct way of life, from the very beginning, has been a point of great mystery to mankind. Product design is always the most original tools to change the way of life and turn it into a comfortable life. Our team is regularly looking for a way to create a convenient life philosophy, which is the main factor for us to design.
What are your priorities, technique and style when designing?
Design of the product is a gift through which we can create positive effects in life. We chose to be a designer and this gives us a great deal of energy to deliver our goals. However, the environment always influences human decisions, and we are not an exception.
Which emotions do you feel when designing?
Fortunately, our group has been working in a wide range of fields, such as medical engineering, home appliances, home security, interior and exterior design, light engineering, musical instruments, packaging and graphics and etc. But always projects that are dependent on improving human health, has brought us a better feeling.
What particular aspects of your background shaped you as a designer?
Designers should always be in research and development. Good results are always difficult to catch.
What is your growth path? What are your future plans? What is your dream design project?
The great designer gains a wide-ranging vision by caring the needs, time, environment and production process into account. he/she has been capable of balancing these existing factors, which is why he/she designs the perfect products. The level of a designer's vision and ability to match the product design factors is the difference between a great designer and a good designer.
What are your advices to designers who are at the beginning of their career?
In our point of view, the evolution of a product is the correct scheduling for the delivery date and consumer satisfaction that can play an important role in evaluating a really good design. Very good design can affect the philosophy of life.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
The value of good design can close humanity to the right way of life and this is obvious. Evolution of human life is a high-level idea and invest in this way seems quite logical.
How do you keep up with latest design trends? To what extent do design trends matter?
The interest of both of us to auto design has created many ideas about it. We have always talked about designing a supercar and have done a lot of research and training in this field. We know that at the time of realization of this project, due to very high changes in future cars, we could make a very useful decision.
How do you know if a product or project is well designed? How do you define good design?
The secret of our design is teamwork and trust. Each designer must strive to improve his design with his research and development of philosophical and technical level. Finally, love to what you're doing is a guarantee of success in your journey.
How do you decide if your design is ready?
Nature is the best inspiration source. And always there are people who have surpassed in this direction and they can be inspirational. People like Battista Farina, Philippe Starck, Marc Newson, Karim Rashid and Other.
Who is your favourite designer?
There are a lot of products in the world that are more design-oriented than the others. Researching and investigating them is vital and helps future designers to plan their path better. We also need this, and we are always investigating the market to find products that have a great design.
Would you tell us a bit about your lifestyle and culture?
The advancement of today's human being, with access to the Internet and world-day information, is easy and unlimited. Time management is one of the most important elements of success. We think the first element of success as a designer is the love for design.
What are your philanthropic contributions to society as a designer, artist and architect?
Outside of the specialty of design, since the advent of human, he has constantly been designing, creating, producing and trying to solve his/her problems and needs. Despite the discretion, he/she has, always trying to control the future and creating the right life. Design is a way to create comfort and pleasure and in other words, is the director of the soul of every human being to create calm.
What positive experiences you had when you attend the A’ Design Award?
Mutual trust has been our greatest supporter. Along the way, we always had people who were with us in the worst conditions.

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