Kaj Ransvi

From a young age, I was fascinated by technical drawings and drawn to the unique shapes found in both products and architecture. Though I don’t have formal education in design, my passion for design and relentless curiosity have been my guiding forces. I’ve learned through experience, constantly exploring new ideas, observing the world around me, and refining my craft. This self-driven approach has shaped my journey and deepened my understanding of design, allowing me to grow both creatively and professionally.

I run a small design studio where I handle a wide range of projects from all around the world. Despite the studio’s size, as I am the sole designer working here, I take pride in managing every aspect of the design process personally. This hands-on approach allows me to maintain a high level of attention to detail and ensures that each project aligns with my vision and standards. Working independently also gives me the flexibility to focus on creating unique, innovative solutions that meet the specific needs of each client while fostering my passion for design.

For me, design is a multifaceted concept that encompasses a vast range of elements. It can be as large as the shape of a building or as small as the intricate detail of a piece of jewelry. It spans from complex industrial products to the simple design of everyday items like a milk carton. What truly stands out is when a designer pours their soul and passion into every aspect, ensuring that the product is not only functional but also optimized for the user. Good design goes beyond aesthetics – it's about creating something that serves its purpose effectively while enriching the user's experience.

I enjoy designing and developing preexisting products, particularly with the goal of improving their functionality and making them more user-friendly. I find great satisfaction in refining designs to enhance their usability and optimizing their production processes for efficiency. Whether it’s rethinking a product’s ergonomics, simplifying its design, or incorporating more sustainable materials, I aim to make improvements that elevate the overall experience. It’s the challenge of taking something familiar and transforming it into something better that drives my passion for design.

The first thing I designed for a company was a small profile for LED strip lighting. It was a complex design, but the result was sleek, clean, and slim. The project won several awards, which was a huge milestone for me. This success inspired me to expand further into the lighting industry, leading me to design a complete system for lighting. The experience taught me the importance of combining aesthetics with functionality, and it sparked my ongoing passion for creating innovative solutions that push the boundaries of design.

My favorite material, platform, or technology is always the one that offers the best quality and is environmentally friendly. I prioritize sustainability in my designs, seeking out materials and technologies that not only meet high standards of performance and durability but also contribute to a healthier planet. Whether it's using eco-friendly materials, sustainable manufacturing processes, or cutting-edge technologies that reduce waste, I aim to create designs that balance aesthetics with responsibility. By focusing on quality and sustainability, I ensure that my work has a positive impact on both the user and the environment.

I feel the most creative when I'm in a relaxed environment, free from distractions. It could be during a quiet walk, when my mind is at ease, or when I'm sketching ideas without any pressure. Often, creativity strikes when I allow myself the freedom to explore new concepts without rigid constraints. Inspiration also comes when I observe the world around me – whether it's nature, art, or everyday interactions. Being open to new experiences and ideas allows me to approach design with fresh perspectives, leading to my most innovative and creative moments.

When designing, I always focus on the details, as they are what make a product stand out and feel refined. Proportions are also a key aspect, as they play a vital role in ensuring the product is comfortable and functional for the user. Getting the balance right between aesthetics and usability is essential. Every design decision, no matter how small, contributes to the overall experience and satisfaction. I believe that thoughtful attention to detail and perfect proportions create a product that not only looks great but also feels great to use.

When I design, I often experience a mix of excitement, curiosity, and focus. There's a thrill in the creative process, especially when I'm exploring new ideas or tackling a design challenge. At the same time, there's a sense of responsibility to create something functional, beautiful, and meaningful. There's also a feeling of satisfaction when the pieces come together, and I see the vision take shape. Sometimes, I may feel frustration when things aren't working as expected, but that pushes me to think deeper and refine my approach, turning challenges into valuable learning experiences.

When my designs are realized, I feel a deep sense of pride and fulfillment. There's a rush of excitement as I see my ideas come to life, knowing that all the effort, thought, and creativity I invested has resulted in something tangible. There's also a sense of satisfaction, knowing that my design will serve its purpose and positively impact users. At the same time, I feel a bit of vulnerability, as every design is a reflection of my thoughts and vision. If a design resonates with others, it's incredibly rewarding, but I also learn from every project, whether the outcome is as expected or not. Ultimately, it's a mix of joy, reflection, and anticipation for the next challenge.

For me, great design is about perfection in every detail—size, color, texture, and proportions all harmonizing seamlessly. It’s not just about aesthetics, but how these elements work together to create a cohesive and functional experience. When all aspects align flawlessly, the design feels effortless, balanced, and impactful, making it truly exceptional.

For me, great design is about perfection in every detail—size, color, texture, and proportions all harmonizing seamlessly. It’s not just about aesthetics, but how these elements work together to create a cohesive and functional experience. When all aspects align flawlessly, the design feels effortless, balanced, and impactful, making it truly exceptional.

As a designer, I believe it's crucial to consider the environment in every aspect of my work. The responsibility we have is not just to create aesthetically pleasing and functional products, but also to ensure that our designs are sustainable and have a positive impact on the planet. By choosing eco-friendly materials, reducing waste in production, and designing with longevity in mind, we contribute to a brighter, more sustainable future. Our designs should leave a legacy that enhances society and minimizes environmental harm, ensuring that the world we pass on to future generations is one that’s thriving, not depleted.

I believe the design field is evolving towards a return to products with higher quality and simpler user functions. Today, the focus is often on creating overly advanced products at the lowest possible price, but I think there will be a shift toward prioritizing craftsmanship, durability, and intuitive design. As technology continues to develop, consumers will begin to appreciate the value of products that are not only functional but also sustainable and designed with longevity in mind. The future of design will likely embrace a balance between innovation and simplicity, offering products that enhance the user experience while respecting the environment.

My design inspiration comes from everything around me. It could be the shape of a car, the structure of a tree, or the way a cloud moves in the sky. Even the rhythm of a song can spark an idea for a new product. I believe life itself is a constant source of inspiration. Every day offers new details, moments, and encounters that feed my creativity. I’m constantly observing my environment, and I find that inspiration often comes unexpectedly. Whether it's nature, architecture, music, or daily experiences, these elements blend together in my mind to create fresh and innovative design ideas.

I would describe my design style as futuristic, bold, elegant, sophisticated, smooth, with influences of rocker and hip-hop culture. However, I don't strictly work within a defined style—my design approach is more dynamic and ever-evolving. I find inspiration in contrasting elements and explore a wide range of aesthetics to reflect different emotions and stories through my work. What drives me is the challenge of creating something that feels innovative, functional, and aesthetically appealing. Each project encourages me to think outside the box and adapt my design approach to best serve its purpose while pushing boundaries. Ultimately, my goal is to produce designs that leave a lasting impression.

I live in Sweden, but I believe my design style is a blend of influences I've gathered from around the world. Sweden's culture and heritage have certainly shaped my approach, emphasizing minimalism, functionality, and sustainability. However, my exposure to diverse cultures enriches my creativity, allowing me to incorporate various perspectives. The pros of designing in Sweden include access to innovative design resources and a strong emphasis on quality. On the flip side, the relatively small market can sometimes limit the scale of certain projects, but it also encourages a global mindset in my work.

I’m always open to exciting collaborations, whether in interior design or product design. Working with companies allows me to bring fresh perspectives to different projects, and I find the process of collaborating with other professionals both rewarding and evolving. I take pride in developing designs that meet the unique needs and challenges of each company, tailoring my approach to align with their goals while still maintaining my creative integrity. This dynamic process pushes me to continuously innovate and adapt to new industry trends and technologies, creating designs that are both functional and aesthetically impactful. It’s a true partnership with companies that drives my work forward.

My suggestion to companies is to select a designer with a broad range of experience, someone who can bring diverse perspectives and creative solutions to the table. It's essential that companies trust designers by giving them the freedom to develop their own vision. A good designer thrives when empowered to explore their ideas fully, as this results in more innovative and thoughtful designs. Collaboration and clear communication are key in ensuring that the designer's expertise aligns with the company's objectives, ultimately leading to a successful partnership and design outcome.

My design process begins with curiosity and observation. I start by identifying a problem or an opportunity for improvement, focusing on functionality, user experience, and aesthetics. Research is a crucial step—I study the target audience, materials, and trends to ensure the design is relevant and effective. Sketching and brainstorming help translate ideas into concepts, which I refine using digital tools like CAD and 3D modeling. Prototyping and testing are key to evaluating practicality and usability, making necessary adjustments along the way. Throughout the process, I prioritize attention to detail, quality, and sustainability, ensuring the final product meets my high standards.

My advice to young, up-and-coming designers is to never fear failure. Each failure in the design process is an opportunity to learn and grow. Embrace the challenges, as they often lead to valuable insights. Also, don’t turn down assignments, no matter how small or tedious they may seem. Every project, no matter its size, adds to your experience and helps shape you into a better designer. Stay open-minded, stay curious, and always be willing to put in the work. Over time, these efforts will build your skills and set you on a path toward success.

From my perspective, one of the biggest positives of being a designer is the opportunity to create something meaningful and impactful. Design allows me to solve problems, enhance user experiences, and contribute to a more functional and beautiful world. The sense of fulfillment when a product is well-received is incredibly rewarding. Additionally, the variety of projects and the constant need for creativity keep me inspired. However, there are also challenges. Design work can be time-consuming, requiring meticulous attention to detail and sometimes facing tight deadlines. The pressure to meet client expectations while staying true to my vision can also be demanding. Another negative is dealing with the business side of design, such as contracts and negotiations, which may not always be as creatively fulfilling. Nonetheless, the positives far outweigh the challenges, and it’s what keeps me motivated.

My "golden rule" in design is simple: Quality, quality, and quality! I believe that every design, whether it's a product or an experience, must meet the highest standards. Attention to detail, durability, functionality, and aesthetic appeal should all align to create something that not only looks great but performs excellently. Quality is the foundation of good design, and it's the element that ensures longevity and satisfaction for both the creator and the user. For me, anything less than perfection is not an option in my design process.

The most important skills for a designer are the ability to view the entirety of a product or project and think beyond conventional boundaries. Understanding the big picture allows designers to create solutions that not only meet immediate needs but also anticipate future requirements. Thinking outside the "box" helps in exploring innovative approaches and unconventional ideas that can lead to unique and impactful designs. A great designer is someone who is curious, adaptable, and constantly challenges the norms to create designs that are both functional and forward-thinking. This mindset allows for continuous growth and success in the design world.

I use a variety of tools in my design process, including CAD for precision, Photoshop for visual refinement, and Winner for 3D modeling. Additionally, I work with a 3D printer to prototype designs and rely on my traditional workshop for hands-on work. This combination allows me to create both digital and physical prototypes.

Designing is indeed time-intensive, and managing time effectively is crucial. I start by breaking projects into smaller, manageable tasks and setting clear priorities for each stage. Creating a realistic timeline helps me stay on track while allowing flexibility for creativity and problem-solving. I use digital tools and software to organize my work and maintain focus. Regular breaks are essential to recharge and maintain productivity. Collaboration and communication with clients or teams ensure alignment and avoid last-minute changes. Ultimately, staying disciplined while nurturing creativity enables me to deliver high-quality designs within the allocated time frame.

The time it takes to finalize a design project varies depending on the product. Some projects come together in just a few hours, while others may take up to a year. The complexity and scale of the design, along with the level of refinement required, influence how long the process takes.

The most frequently asked question I receive as a designer is, "Where do you find your inspiration?" I always find this question intriguing because inspiration can come from anywhere—nature, technology, architecture, music, or even everyday life. People are often surprised to hear that inspiration is all around us and that even the smallest details in our environment can spark a new design idea. I believe that staying curious and observant, constantly exploring new experiences, and embracing diverse influences is essential to cultivating creativity and producing unique, innovative designs.

One of the design projects that has given me the most satisfaction is my latest sneaker design, which has already earned seven prestigious design awards. This project was particularly rewarding because it allowed me to push the boundaries of both form and function, blending innovative materials with cutting-edge design techniques. Seeing the sneaker resonate with both consumers and industry experts was incredibly fulfilling. The recognition and awards have validated my creative process and reinforced my belief in taking risks with new ideas. What makes it even more satisfying is knowing that the design is not only appreciated for its aesthetics but also for its functionality and comfort, making it a successful, well-rounded product.

I enjoy working on projects that allow me to push the boundaries of functionality and aesthetics, creating designs that are not only visually appealing but also highly practical. Whether it’s product design, lighting, or furniture, I find satisfaction in solving problems and making everyday objects better for people to use. What excites me the most is the opportunity to experiment with new materials and techniques, incorporating sustainability and innovation into my designs. I am particularly drawn to projects where I can blend creativity with technology, creating something that’s both futuristic and timeless. The challenge of improving existing designs and developing new solutions for industries that demand high-quality, well-crafted products is incredibly rewarding. I love creating designs that people can connect with, whether it’s in their homes, workplaces, or personal lives.

I’m currently working on a completely new jewelry collection that I’m incredibly excited about. This project allows me to explore fresh design concepts and materials, aiming to create pieces that truly stand out. I’m focusing on a balance of innovative shapes, textures, and functionality while ensuring that each piece tells a unique story. I’m also incorporating sustainability into the design process, using ethically sourced materials. The goal is to create jewelry that is not only beautiful but also meaningful, resonating with people on a personal level. It’s a challenge, but I’m eager to see the final result.

I’m currently working on a completely new jewelry collection that I’m incredibly excited about. This project allows me to explore fresh design concepts and materials, aiming to create pieces that truly stand out. I’m focusing on a balance of innovative shapes, textures, and functionality while ensuring that each piece tells a unique story. I’m also incorporating sustainability into the design process, using ethically sourced materials. The goal is to create jewelry that is not only beautiful but also meaningful, resonating with people on a personal level. It’s a challenge, but I’m eager to see the final result.

People can contact me through various channels. My website features a dedicated contact form that makes it easy to reach me directly. I’m also active on social media platforms like Instagram and LinkedIn, where I share updates about my work and connect with others in the design community. Additionally, I respond to emails promptly, and my professional email address is listed on all my platforms for inquiries regarding collaborations, projects, or consultations. I believe in open communication and am always happy to engage with individuals or companies interested in discussing design opportunities or sharing ideas.

I'm born in Sweden in 1968, originating from both Sweden and Finland. For the moment I'm living in south of Sweden, in the past I have been living in the Caribbean for nearly 10 years. I have been in the design industry for 30 years now working in different fields. I have always loved details and shapes in products, buildings, arts and in the nature. I don't think I made a choice to become a product designer, it just became a part of who I am. For the last 30 years I have been designing unique and luxurious properties, private villas, hotels and restaurants worldwide. Product design have always been a big part of my work, for example when you are designing the interiors and furnitures I'm normally drawing the furnitures and get them produced so they match my ideas, if there is a need for better looking light switches I design them as well, I remember at one time we was working with a lighting product that in my opinion did't really work, so I made a product that worked really well and also got rewarded in several design awards, RED DOT design award, Interior Inovation award, German design award, so for me I love having an existing product and redesign it to a better product.

From a young age, I was fascinated by technical drawings and the distinctive shapes found in products and architecture. Although I didn’t pursue formal education in design, my passion and insatiable curiosity have driven me to explore and learn. This self-taught journey has shaped my perspective and approach to design, with each experience adding to my growth as a designer.

Many people describe my design as bold and sophisticated, maybe confusing but at same time not, it can be burlesk in design but perfection in details, the perfect combination, for example I made the design of a sneaker, called The Sneaker, its raw in black snake printed skin and glossy gold details, perfect for the skater as well at the reception for the Nobel Price!

For me the best design is when every detail is perfect both in size, color, texture and proportions. For me, great design evokes a sense of harmony, where every detail—size, color, texture, and proportion—is perfect. Seeing good design relaxes me, while poorly proportioned elements can make me uneasy. I admit, I’m that person who adjusts objects to their ideal position, driven by a passion for balance and aesthetics. It’s my way of finding calm in design.

From a young age, I was fascinated by technical drawings and intrigued by unique shapes in products and architecture. Though I have no formal design education, my passion and relentless curiosity for exploring and understanding products have been instrumental in shaping my skills and perspective as a designer. This self-driven journey has defined my approach to the craft.

My growth as a designer spans diverse fields, including lighting, cars, jewelry, tattoo machines, watches, fashion, furniture, architecture, and technical communication. Looking ahead, my dream project is to design a unique collection of sunglasses, blending functionality with bold, innovative aesthetics to create something truly distinctive.

My advice to new designers is to always observe and absorb the details around you—turn your surroundings into an ever-growing creative library. Embrace mistakes as valuable lessons, and never say something isn’t possible. Persistence and curiosity are key to growth and innovation in design.

Success as a designer comes from believing in your ideas while staying flexible. Don’t let others say it’s impossible—trust your vision. Sometimes, stepping away helps. Write down your ideas, revisit them later, and decide whether to refine or release them. This balance of persistence and adaptability fosters creativity and growth.

To do my best work, I need to ease into my flow with a slow morning—breakfast and good music set the tone. On tough days, I step away to recharge, as inspiration can't be forced. Taking a break and returning with the right mindset ensures my designs are authentic and thoughtful.

I stay informed through various media channels showcasing global trends, but I don’t focus on fleeting trends for my designs. My inspiration comes from nature, architecture, and daily life, which deeply influence my work. I believe timeless design is more meaningful than following short-lived trends.

Good design, to me, is when every detail—size, color, texture, and proportion—aligns perfectly. It evokes a sense of calm because the brain naturally recognizes harmony. When something feels off, like poor proportions, it creates discomfort. I’m the type of person who adjusts things to ensure they’re in the right position for balance and aesthetic appeal.

Deciding when a design is ready is often a matter of instinct—there’s a moment when it just feels complete, and I know it's time to stop. Sometimes, though, pushing further leads to overworking it. In those cases, stepping away and revisiting the design later helps me realize when it’s truly finished.

I remember at one time a long time ago I was working with a lighting product that in my opinion did't really work, so I made a product called ”The Multilist” that worked really well, solved a lot of problems in the industry and also got rewarded in several design awards, RED DOT design award, Interior Inovation award, German design award, for me that was the door that opened for the design industry, sins then I have received 17 awards from global design award competitions.

Karim Rashid was the designer who first captured my attention in the industry when I was younger. It was an unforgettable moment when we ended up competing in the same design awards, and I won. That experience was incredibly special, and it remains a highlight in my design journey.

I’ve always traveled the world, finding inspiration in diverse cultures. Today, I believe that where you’re born or your background doesn’t define design. Design is global and ever-evolving, with people everywhere striving to improve the functionality of everyday products. This constant drive for innovation connects us all, regardless of origin or culture.

My work culture is built on passion, continuous learning, and the belief that nothing is impossible if you’re willing to find the best solutions. I prioritize working with producers who share my commitment to quality. While I may not be the easiest person to work with due to my high standards, I believe this pushes both myself and my team to grow and deliver exceptional results. Quality and dedication drive everything I do.

For many years, I’ve mentored startups in my community, helping young designers solve problems and guiding them in their creative journeys. Giving back and supporting the next generation of designers is truly inspiring to me. Moving forward, I hope to expand my impact by becoming a guest speaker at design conferences, sharing my experiences and insights with others in the field.

The A' Design Award has opened countless doors for me throughout my career. It’s a fantastic way to gain recognition and connect with the design community. Personally, being named Designer of the Day is a significant milestone, proving that years of hard work and dedication have truly paid off.

From a young age, I was fascinated by technical drawings and drawn to the unique shapes found in both products and architecture. Though I don’t have formal education in design, my passion for design and relentless curiosity have been my guiding forces. I’ve learned through experience, constantly exploring new ideas, observing the world around me, and refining my craft. This self-driven approach has shaped my journey and deepened my understanding of design, allowing me to grow both creatively and professionally.

My motivation to design stems from a deep passion for improving the world around me. Every day, I’m driven by the challenge of finding better solutions for products I encounter. When I see an opportunity to enhance a product or improve its function, I feel compelled to figure out how it can be done more effectively. This constant drive for innovation and improvement is what fuels my creativity and commitment to design, inspiring me to always push for better solutions.

I never consciously chose to become a product designer; it simply became a natural extension of who I am. My passion for design grew organically, and over time, it shaped my path. It’s not a career I decided on, but rather a journey that evolved from my deep curiosity and love for creating.

I’ve had the opportunity to design products across various fields, including lighting, cars, jewelry, tattoo machines, watches, fashion, furniture, architecture, and technical communication. Each project has allowed me to explore different aspects of design. However, one area I’m particularly passionate about is eyewear. I would love to design a unique collection of sunglasses, combining style, functionality, and innovation. It's an exciting challenge that I believe aligns with my design philosophy and creativity.

To become a design legend, young designers should never stop observing the world around them. Every detail can serve as inspiration, contributing to an ever-growing library of ideas. By consistently drawing from your surroundings and integrating those elements into your work, you’ll build a unique and evolving design language that sets you apart.

The main difference between a good designer and a great designer is experience. The longer you've been in the industry, the more mistakes you've made, allowing you to learn from them. This growth leads to improved solutions, refined details, and a deeper understanding of design, ultimately elevating your work to a higher level of excellence.

For me, great design is about perfection in every detail—size, color, texture, and proportions all harmonizing seamlessly. It’s not just about aesthetics, but how these elements work together to create a cohesive and functional experience. When all aspects align flawlessly, the design feels effortless, balanced, and impactful, making it truly exceptional.

Good design adds value by creating products that are not only functional but also of higher quality. Well-designed products improve user experience, durability, and efficiency. Investing in good design ensures long-term satisfaction, making the product more reliable and visually appealing. Ultimately, it leads to better performance and greater overall value for both the user and the producer.

My secret to success in design is staying true to my vision and creating what I believe is right, rather than following outside opinions. I trust my instincts and focus on delivering designs that resonate with my values and creativity. This authenticity and confidence in my work allow me to produce truly meaningful and impactful designs.

Karim Rashid is the design master who has inspired me the most. I admire his bold, innovative approach and the way he pushes boundaries with his designs. His work resonates deeply with me, and I draw inspiration from his ability to blend functionality with creativity, creating iconic, forward-thinking designs that leave a lasting impact.

One of my favorite designs is the lounge chair by Charles and Ray Eames. I admire it for its timeless elegance and flawless combination of form and function. The chair seamlessly blends ergonomic comfort with modern aesthetics, making it not just a piece of furniture but an iconic work of art. The attention to detail in its design, the use of high-quality materials, and its ability to adapt to various environments and tastes make it a masterpiece. It’s a perfect example of how thoughtful design can elevate everyday experiences while remaining relevant for decades.

I remember at one time we was working with a lighting product that in my opinion did't really work, so I made a product called ”The Multilist” that worked really well and also got rewarded in several design awards, RED DOT design award, Interior Inovation award, German design award, so for me I love having an existing product and redesign it to a better product.

To improve as a designer, embrace mistakes as learning opportunities and never accept limitations. I focus on continually refining my skills through experience, staying open to new ideas, and maintaining a mindset that challenges boundaries. Persistence and a willingness to learn are key to becoming a better designer.

If I hadn't become a designer, I likely would have pursued a career in the restaurant industry, as I’m trained as a chef. My passion for creativity and attention to detail would have still found a way to express itself, whether through design or creating memorable culinary experiences.

To me, design is an integral part of everything we encounter and use in daily life. Behind every product, whether simple or complex, there’s a designer who has dedicated countless hours to optimizing its production, usability, aesthetics, and cost. It’s a thoughtful process that ensures products not only function effectively but also enhance our experiences, making design a crucial element in shaping the world around us.