Farshad Saffari Ghandehari

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

Yes! When I was 10 I decided to study Industrial Design to be able to be a transportation designer but when I started studying industrial design, I planned to be a Product and Experience Designer.

Can you tell us more about your company / design studio?

We are 3 designers with a specialty in product and experience design. We focus on the users and their way of thinking about products and we try to reinvent that product according to the exact needs of the user.

What kinds of works do you like designing most?

I like product and experience design, mostly about smart products. But this smart does not just relate to electronics and IoT, it is also about smart materials and products which are designed to enhance the user's experience.

Which aspects of a design do you focus more during designing?

User is the core of everything and how they think and feel about their needs and surroundings.

What skills are most important for a designer?

Empathy, Teamwork, High general information about almost everything.

What type of design work do you enjoy the most and why?

The projects that involve cutting edge technologies and they can be new and effective tools for everyone in the near future.

Do you work as a team, or do you develop your designs yourself?

I really love teamwork and when I work in teams I am much more productive and useful.