Robin Delaere

I received my license in product development from the Antwerp institute of Architecture and Design,Belgium,and pursued subsequent design training in California at Azusa Pacific University.

We design on an exclusive base for several Chinese and Hong Kong companies. We mostly design outdoor furniture and lighting, both for indoor and outdoor.

Design is all about atmosphere and feelings. Good design will never let you down, it will help you get the job done and will cheer you up when you’re depressed.

Foamzoo, a very clever and simple concept for kids furniture. It comes flat in a box and can be assembled without any screws or tools.

Hard to say, but traveling and experiences certainly stimulate my creativity!

Most important aspects must be functionality, comfort, production ease and cost and finally esthetics and recyclability!

If the product is well designed and the end customer enjoys the product, it can be very satisfying.

If it looks great, it makes people feel better, if it is priced reasonably and if it is in harmony with nature.

We live in a very visual world in which we are constantly confronted with colours and shapes. Inspiration comes from everything in everyday life. People you meet, things you see, simply everything. As a designer I developed a certain way of looking at things and how to deal with these images in terms of creativity. It’s hard to explain but sometimes ideas or shapes pop up in your mind. It feels like a sort of database of images or thoughts that is consulted unconsciously when needed. It’s a sort of hard disk that constantly needs to be filled with fresh images so it’s important to have a hungry eye at all times

What always fascinated me is the element of coincidence that often occurs during the design process. Some of the most interesting solutions are the result of pure coincidence, or so it seems. I tend to think of this so-called coincidence as being a critical part of the design pro-cess. A series of decisions lead you to that coincidence and therefore I believe that this factor is a consequence of a subconscious thinking process. The difficult part is to allow this factor to (partly) control your thinking process. A purely methodological way of designing excludes any ‘out of the ordinary’ thinking. It urges you to control every single aspect of the design process, which, in my opinion, is simply impossible because creativity is involved.”