I decided to take up this profession when I was very young after having seen the Splügen Bräu brewery designed by Achille Castiglioni. That atmosphere, that ability to control the space fascinated me.
I founded my company in 1980 near Venice. Today it consists of several architects, designers and engineers and we carry out projects in product design, interior design, architecture and urban planning. It is a dynamic place where the continuous exchange between different fields feeds new ideas.
Designers are artisans of the aesthetics that, with love and dedication, try to give answers with concrete solutions. Sometimes the market likes these solutions so they become a success and sometimes that does not happen.
14.Very interesting question for the time we are living. Covid-19 has accelerated phenomena that were already underway towards a new domestic nomadism.
Design will have to give answers to new needs as home working, rethinking of fluidity, importance of outdoor spaces.
Sometimes the necessities of architecture inspire me to develop design projects. Other times inspiration can be triggered by everything that can strike my chord as nature, art, food, a book,…
I think my design is very influenced by the function-form relation but I find very important also the psychological aspect that a product transfer to its user.
I’ve been very lucky to study and grow professionally in Milan during the magic time of Italian Design. I’ve studied and worked with designers and architects who have made the history of Design in the world like Achille Castiglioni and Marco Zanuso.
19.With companies I work in two ways. Sometimes they have a specific need and they call me to develop a project according to the briefing. Other times I work on a product that I think may be interesting for them and I propose it.
An Art Decò table lamp I found in a market in New York, a Cini Boeri lamp by Tronconi, Rita chair I designed for Zanotta, Atollo lamp designed by Vico Magistretti and Ola dining table I’ve designed for Martex.
When I am not travelling I arrive at the office at 7 am because there is still no one so I can concentrate and think serenely. From 9 am till 9 pm I have continuous checks with my collaborators. Is it clear that I love this damn job?
24.The only advice I feel to give to young designers is to think of what the purpose of a designer is. Today I see a lot of attention to the form and less to the meaning. Design is a tool that improves the quality of life and where aesthetics has functional roots.
The product design process, from the concept phase to the commercialization of the product, is quiet long although in the past was even longer. Nowadays, with 3D modeling, the step from design to industrial production is very quick as the mathematical model for the mold is provided by us and sometimes the time for meditation that should be made on prototypes is even too quick.
33.In product design our clients are the most important design companies as Minotti, Zanotta, Bonaldo,…
In architecture our clients are very different, sometimes young couples who want me to design their first house, sometimes entrepreneurs who ask me to design their new headquarters.