It all started with a pen, i used to focus on everything around me, and how all elements blended together, from the tiniest of insects to the farthest cloud.. i used to feel everything vibrating like a pulse; like there is a mechanism to every move. I started to copy those views onto my paper; drawing relentlessly. It created an indescribable joy inside me every time i grabbed my pen.
I didn’t have the luxury to buy papers every time I wanted, so I started to create my ideas on things like sand & dirt, using whatever resources available around me, from screws, to tree branches, to toys parts.
I knew then, i viewed things differently, viewed things in a sharper, more intensive depth.
I wanted everyone to see what i do, and most importantly, how i did it.
All these things together were my first steps for me to realize that this is me; this is what i love, this is what keeps me alive.
Design is a short story that takes you on a journey around the world where you can live moments of your childhood in its most beautiful, intimate details.
In short, it’s the beautiful cover of a book that makes you pick it from a stack of books, the purple scarf on the white dress.
Design is an International language, that everybody can read, but only few can write.
Identity design is the closest thing to my heart, for an organization or company, printable, or as an animation for a broadcasting channel.
Branding is an art by all means. It simplifies the vision of the service, organization, product or even a person..
It collects all aspects and combines them into a balanced design by elements and colors, even if it’s a simple line with a slogan.
Janan, i can say is one of my favorite. It means “ the heart “ .. the main character is the horse’s head, which represents beauty and glory. The horse has a little lock in the neck with a heart shape, which will never unlock to anyone except the “pure ones”..
I used two techniques in this piece, and loved the result of the blend between them, it gives it a special flow in its final look.
I didn't stop there, following the same technique, i finished another piece that will be side to side with Janan.
it represents the one and only key that will unlock the heart.
I’ll have to scratch my head on this one! If I recall, the first design was a Logo for a foundation called “ UAE Travellers “. They used to travel in the region to seek and discover. The logo was a head of a falcon surrounded by two circles. the idea came to me from the falcon, that represents the freedom and endurance of living in the desert. Flying high beside the sun, watching everything from above, away from everything but still seeing all details.
The Pen & Paper, was and still my favorite material to start a design, write my thoughts or even sketch an idea.
For me, nothing is more natural and original.
Its the base of my work, and the first step.
Then for sure the execution part where i use softwares like adobe illustrator, photoshop and after effects.
I feel the most creative when I am happy, away from the crowd.
Fulfilled with nature and its purity.
At that special time, ideas flow without any obstacles.
I always find myself focusing on the tiniest details of every design, because I really believe when we do things perfectly from the bottom up, it will stand strong and without any flaws. Then every part after that will cone to place and unite with another perfectly.
The emotions i feel when starting a design, is like falling in love with someone. you start getting closer and closer to know that person more, to talk and find the things he/she likes to share, and things he/she doesn’t.
To feel what makes him/her worthy.
This the most beautiful feeling. when my designs are realized, I feel joy and happiness with every comment I receive.
Specially when people get the idea of the design easily and understand what it meant.
A successful design is one that covers the whole desired aspect from its creation; what it means, and why it has been decided to look and be shaped a certain way, as well as colored the way it is, and the message it carries if it has a slogan or so.
I Judge a design as good or bad, from the way it has been designed, mostly the balance of the shapes or colors and how they are all put together, then if it has been created with care in terms of quality and details from the smallest parts.
A designer is very responsible for the society and environment. He/she must do the best he/she can on his/her designs, to seek creativity and never copy or steal others’ work, every designer should work hard to be unique.
He/she is also responsible for the environment, by using as less as he/she can from it, papers, pens etc...
Design field is evolving too fast, softwares help a lot by shortening the time of the process, but on the other hand, it shows a lot of unprofessional work from some designers. It takes away the feeling from some designs.
Design field is the future, and it will remain that way till the end of time.
I always think that doing an exhibition must be done perfectly, well prepared and carefully chosen in the right time.
Having said that, I still didn’t do it, but highly considering it after finishing some of my paintings.
At first, it is so important to get the most of the client’s thoughts and aspirations as well as his/her desires, coz at the end, the design should fulfill his/her vision.
This information will help me start imagining how to put together my vision of the design.
Mostly, my inspiration comes from nature, when we talk about balance of weights to Elements, colors, and forms.
I do think of it as an expression made from lines and shapes, and how it is going to deliver the idea, and attract the eye.
If i want to give it a name, i would call it " The Transition In Details ",
i always wanted to leave a place for others to find themselves in my designs, to find an area in it, where they can feel it belongs to them, and to have the complete freedom to place their thoughts and imaginations.
That place is the transition between what they can see, and what i want to communicate to them.
i always find myself dive into every element details, and how to connect it to the one beside it, as if am translating an aliens language into a slightly understandable language to add a bit of mystery to it.
I tend in my designs to be impressionable, in a very meticulous details.
I live in Dubai, one of the seven states in UAE, and culture plays a big part of effecting my designs for sure,
the great thing is, Dubai is one of the greatest cities in the world, because its wide open and embraces all nationalities of different cultures & beliefs.
This gave me a wide range of positivities, and greater ease of engagement with all Cultures.
If you care about your job, and want it to look great, you should never ask a designer to do it in short time, or think about how much its going to coast.
choose the designer who loves the design, not the one who wants to show off, pick the enthusiastic and passionate for it, the one who starts giving you thoughts energetically as soon as you sit down with him.
The one who will never make payment his first priority.
As simple as, receiving the requirements and thoughts from the client after the first meeting, then start sketching the first ideas.
the second meeting will determine whether or not the client is satisfied with the results.
Then the joy begins, and i start the design journey.
From sketch using the pen & paper, to illustration, coloring, creating shapes, animation, etc. using adobe softwares.
My favorite design items, are the Figures of my cartoon SuperHeroes, miniature concept Cars, Lion, Horse and Gladiator Sculptures, and my own Paintings.
I believe that every day is a new chance. That is why i start my day with a look at everything around me, and how nature is breathing and ready to be discovered.
First, you need to love what you do, because when it comes from you heart, you will handle it with care,
it will end up a masterpiece.
If you believe you are an artist, then you are an artist, start looking at everything around you in depth,
and choose the right tools to express the world, no one can teach you how to become an artist,
but they can teach you how to use the right tools to make your creation visible for everyone to see & feel.
For me there are no negatives of being a designer, except how others look at the designers and how they treat them.
being a designer is the thing that makes me touch and feel the beauty of everything around me.
My golden rule always is details and balance of all aspects in design and photography. Light and shadow, colors and objects, and how to combine all that on my frame or sheet.
Sketching is a really important skill because it will let the designer draw the idea and explain it to the client, also it is a great brainstorming area before starting any design, knowing the balance of the design, and how to use it.
understanding colors and how to blend them the right way, knowing how to use design applications and switch between them.
My toolbox contains lots of pencils, charcoal pens, ruler, erasers and sharpener, as well as my sketch books that i carry with me all the time.
on the other hand, my Apple Mac that contains my adobe softwares, such as Illustrator, Photoshop & After Effects.
True, but sometimes i wish my day is longer, so i can work more.
Sometimes i hope i don't get tired, because i live deep in design moments, but this is life.
I take a break sometimes, and stay away just to clear my mind, and receive some positive energy from other things, like music, books, or even watch a movie, or have a cup or two of espresso.
It depends on the required object, the size, elements to be added, and if its just a concept mock-up.
I did a concept of a Sofa for a Morning Show in MBC Group, and as i recall, and i finished it in two days, with a maximum of 12 hours.
The Great thing is, it's been accepted, manufactured, and used in the studio every morning for years.
it’s always a question of surprise and curiosity, like, how did you do it? How long does it take from you to do all those details? Can you please teach me how to do it?
The best way to create magnificent work, is to do it as a team. To give every part its own area of creativity, all that depends on the project needs, but i do projects myself from time to time.
I have three designs in progress, but the most exciting one i called “At 1st Sight “.
Its about a panther, and how it’s attracted by a butterfly, although it is a wild, magnificent and powerful beast. But the beauty and definitions of the butterfly takes away the panther’s wildness and turns it into kindness.
I worked for several companies and institutions as a designer for almost 23 years,
varied between private and governmental.
Such as Reporters Training & Production, Dubai Tv, CNBC Arabiya and MBC Group.
I never choose to become a designer, it was inside me since i was a kid,
I started to be impressed with all kind of arts, staring at paintings and dive between the brush strokes.
Trying my best to understand how colors of nature blends in this magnificent way,
and how everything around me filled with details, and those details links each other.
All of that created something inside me, that makes me seek for more and more.
That haw I started to make my own designs, practicing for hours,
to reach that kind of professional artworks i saw around me.
My first important aspect to start a design, is by my hand, sketching is the first thing i do
when ideas or thoughts starts to flow in my head.
My keystone in all my designs is the balance, its there in my head, so i don’t trigger it,
it starts to guide me automatically.
Information and research is one of the most important things i do, it allows me to communicate
more with the idea and helps me link the all parts to achieve the best i can.
The emotions i feel when starting a design, is like falling in love with someone. you start getting closer and closer to know that person more, to talk and find the things he/she likes to share, and things he/she doesn’t.
To feel what makes him/her worthy.
I used to write and read a lot, and this is one of the greatest things that helped control my emotions
and direct it where i want it to be.
Classical Music as well, shaped my feelings, and gave me a deeper look and taught me how to take every step with care,
and never accept any careless move when it comes to art.
I think a lot about a design that brings together all civilizations at the same time,
showing their integration and harmony with each other, with their details and diversity,
and how each of them is an integral part of each other.
A design that indicates that we are all one entity that does not dispense with any of its various parts.
First, you need to love what you do, because when it comes from you heart, you will handle it with care,
it will end up a masterpiece.
If you believe you are an artist, then you are an artist, start looking at everything around you in depth,
and choose the right tools to express the world, no one can teach you how to become an artist,
but they can teach you how to use the right tools to make your creation visible for everyone to see & feel.
A successful design is one that covers the whole desired aspect from its creation; what it means, and why it has been decided to look and be shaped a certain way, as well as colored the way it is, and the message it carries if it has a slogan or so.
And its very important how it's been presented.
Everything around me is a motivation, like nature, geometry, colors, light and shadow, and the relation between all things.
Since i was a child, i scrutinized the details of everything i see, trying to understand its composition, and how it should be balanced with everything around it.
It was a deep feeling inside me, growing every day, and pushing me to express all my thoughts into something everyone could see and feel.
I never choose to be a designer, the design has been living in me since a was little.
It makes me focus on all the details around me, to understand how they are interconnected and harmonious.
Simply, design became part of me.
First, you need to love what you do, because when it comes from you heart, you will handle it with care,
it will end up a masterpiece.
If you believe you are an artist, then you are an artist, start looking at everything around you in depth,
and choose the right tools to express the world, no one can teach you how to become an artist,
but they can teach you how to use the right tools to make your creation visible for everyone to see & feel.
Thats Deep..
The Great designer is fully aware of every detail of the design, and of all the basic facts through which he can convey the most important idea.
And his ability to make most people fully interact with the design, and able to understand it at first sight.
I evaluate a good design from the way it has been designed, mostly the balance of the shapes or colors and how they are all put together, then if it has been created with care in terms of quality and details from the smallest parts.
Good Design is just like an elegant person, or a sweet melody that flirts with your feelings & emotion and takes you to your own private world in which you feel most happy, and which satisfies you positively to strive for success.
The first design I did when I got my first computer was a sports car design ... and I hope that I will have the opportunity to participate in a design for one of the car companies that I love, like BMW and Lamborghini , that will be one of the happiest moments of my life.
My dream is to have my own gallery, the place in which I can display all my works, designs, paintings and photography, with open doors for all.
A place where I can interact with everyone without restrictions or formalities, a place surrounded by the most wonderful musical tunes.
The only recipe i embrace, is that i love what i do.
Because when you do things with love and passion, definitely you will get the most amazing results.
Leonardo Da Vinci, Antony Micallef, Mike Dargas, Andy Brase, Jono Dry, Kai Samuels, Jared Mirabile, Steven Harrington, Michael bierut, Wolfgang weingart, Rob janoff, Massimo vignelli, Lindon leader, David Milan
First, The Vitruvian Man by Leonardo Da Vinci,
Because For me, it represents his genius in detailing the human body and how he came to decipher these wonderful standard ratios,
and summarize them with a single chart.
It is one of the most important drawings that made me drift to the golden ratio and use it in all my designs.
Second, is the Biomechanical Art by HR Giger,
His work affected me by the depth of its ambiguity, and the diversity of details.
Just looking at his drawings makes me navigate a unique world, distinguished by all its contents, with its characters that are very far from the norm, connected to each other by ramifications with a dynamic that almost makes you feel that it will move suddenly.
And those symbols accompanying each character, gave it its own entity.
I see it as a new language, created by a super creative person who drew it in a special style, in order to compete with it the languages of art in all its forms.
One of my greatest designs, is Anubis The Judge; winner of this year’s A’ Design Award.
I consider it the best, because I show in it a lot of aspects. I mixed expressionism and geometric art in its character, in addition to creating and designing new distinctive symbols.
I based this work on a story I scripted for the character in new dimensions. I even designed for the character a unique identity with its own slogan and calligraphy.
In addition to all this, I produced a motion video promoting the character, and in collaboration with a music composer/ friend, I also produced a music score specially made for it.
All this under a structure harmoniously mixed with itself.
-Practice more, and learn to look at the most beautiful positive angles around you.
-Never compare yourself to others, if it weren't for our difference, creativity wouldn't exist.
-Belive in yourself, and do not let negativity get you down.
-Do not be in a hurry, give your piece of art its time.
Design is a short story that takes you on a journey around the world where you can live moments of your childhood in its most beautiful, intimate details.
In short, it’s the beautiful cover of a book that makes you pick it from a stack of books, the purple scarf on the white dress.
Design is an International language, that everybody can read, but only few can write.
My family is my biggest suppor, they always push me forward and give me self-confidence beyond the limits, they have great effects in every work I do and every word I write, I would not have reached it without them.
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