Eidetic Marketing

Specialized in Event Design.

Eidetic Marketing

About Eidetic Marketing

EIDETIC Marketing was founded 9 years ago in sunny California and has set its sights globally since its inception. Operating in 3 cities worldwide, Los Angeles, Shanghai and Seoul, and having activated campaigns in 23 different cities across the globe, EIDETIC encompasses the innate capabilities to operate efficiently around the globe. Over the past 9 years, EIDETIC has successfully completed over 276 projects for its clients, leaving lasting impressions with audiences worldwide. From esports tournaments to conferences, from product activations to influencer marketing, EIDETIC Marketing truly provides a complete marketing package for brands of all shapes and sizes.

  • Winner of 3 A' Design Awards.
  • Specialized in Event Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Event
  • Graphic
  • Accolade
World Cyber Games 2019 Xi'an Global eSports Festival

World Cyber Games 2019 Xi'an Global eSports Festival

Event Design

Pentaheal Clinic Rebranding Brand Identity

Pentaheal Clinic Rebranding Brand Identity

Graphic Design

WCG Champions Trophy

WCG Champions Trophy

Accolade Design

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Interview with Eidetic Marketing

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I was always intrigued by design, and I wanted to explore various design experiences, so after studying industrial design here in Korea, I decided to further my learning abroad. I moved to London to experience graphic design, and after completing my studies there, I obtained a degree in interior design from California State University.
Can you tell us more about your company / design studio?
We are Eidetic. Eidetic is a global design agency with offices located in Los Angeles, Seoul, and Shanghai. We have a global team of design and marketing experts that create experiences that leave lasting, vivid impressions on our audiences.
What is "design" for you?
Design is not just a visual deliverable for designers, it is an optimized balance of verbal, visual, architectural, and even financial considerations.
What kinds of works do you like designing most?
I like brainstorming with my creative staff, discussing various options that they brought up, and refining the best solution that works for my client.
What is your most favorite design, could you please tell more about it?
My favorite design is the “Kizuna” event from my portfolio. Kizuna means relationship in Japanese. My client in Tencent Japan wanted long term business relationships to meet in respect with local business culture. We introduced “String” as a visual concept of connection, and interpreted it throughout the space and motion graphics as an overall theme.
What is your favorite material / platform / technology?
I prefer inexpensive materials with an easily accessible platform.
When do you feel the most creative?
When my work has been published, recognized, or sold to end-users.
Which aspects of a design do you focus more during designing?
Less is More. I focus on eliminating excess and bringing attention to what is most necessary.
What kind of emotions do you feel when your designs are realized?
I feel fulfilled and that all the efforts I and my team made were worthy!
When judging a design as good or bad, which aspects do you consider first?
Understanding of the project's objective, the thoughtfulness of the idea, and the strength of the visuals
From your point of view, what are the responsibilities of a designer for society and environment?
They should be responsible for creating positive messages for society and promoting the preservation of the environment.
How do you think the "design field" is evolving? What is the future of design?
Thanks to the advancement of technology, this field will be cross-functional and more dynamic in the future, blending the line between industries.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Digital resources such as behance, and pinterest, and analog resources such as design magazine, and my clip and archive really help inspire and maintain my creativity.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Korea but organize projects worldwide. Cultural heritage does not really affect our designs, due to the global nature of our staff and my background.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Be open about what your goals are, but be willing to listen to outside opinions. Designers have a lot of varied experience to speak from, and can help you find new ways to reach audiences. When looking for a good designer, looking for someone who has relevant experience/portfolios will help quite a bit.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
While you're young, try to experience as much as you can, and learn at least one foreign language. This will give you perspective and help you to support your designs.
From your perspective, what would you say are some positives and negatives of being a designer?
Living as creative person is a positive, but being stuck in the studio for over twelve hours a day at times is a distinct negative.
What skills are most important for a designer?
These days, computer skills are important to visualize your ideas and concepts. Also, communication skills are pivotal when it comes to convincing those who are investing in your design.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
3Dmax, Photoshop, Illustrator, and Notepad. These days, I tend to be more analog, sketching, writing memos, and brainstorming on the paper.
Designing can sometimes be a really time consuming task, how do you manage your time?
The first thing I do is to list up daily tasks on the notepad. Regardless of how small or big tasks are, list up, and tackle them!
What was your most important job experience?
Being an event/exhibit designer at my previous agency named Sparks.
Who are some of your clients?
Google, Samsung, Tencent, IBM, Bandai Namco, Vivo, and many more.
What type of design work do you enjoy the most and why?
Spatial design, and creative strategy since they are my areas of expertise.
What are your future plans? What is next for you?
I would like to share my experience, challenges, and knowledge with future designers or students.
Do you have any works-in-progress being designed that you would like to talk about?
I am working on the brand visual strategy for a vehicle premiere.

Extended Interview with Eidetic Marketing

Could you please tell us about your experience as a designer, artist, architect or creator?
I wanted to explore various design experiences, so upon studying industrial design in Korea, moved to London to experience graphic design and finally, obtained a degree in interior design from California State University.
How did you become a designer?
I was a big fan of Automotive design. I went to College to become an automotive designer, and I've been obsessed with design ever since.
What are your priorities, technique and style when designing?
Definitely, I chose my career to be a designer who could create and sell my own designs.
Which emotions do you feel when designing?
I design all elements of the journey of experiences, events, and exhibits. I am always eager to explore different types of designs, but I truly love what I do.
What particular aspects of your background shaped you as a designer?
Experience the World, Expand your Horizons, and Deconstruct your Limitations.
What is your growth path? What are your future plans? What is your dream design project?
A good designer can make great designs, but a great designer can take the Client or Brands desires and translate that to a great design.
What are your advices to designers who are at the beginning of their career?
Approach makes a good design, and straight-forward solutions make a more effective design to communicate w/ audiences.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Good design enables audiences to think, dream, and feel optimistic.
How do you keep up with latest design trends? To what extent do design trends matter?
I have always wanted to design and create the event theme for the Winter Olympics.
How do you decide if your design is ready?
Zaha Hadid, Architect. Porsche, not just cars but brand experiences.
What is your biggest design work?
Apple Products. They are User-friendly and have a simple approach.
Who is your favourite designer?
My greatest design was the “Kizuna” event from my portfolio. Kizuna means relationship in Japanese. My client in Tencent Japan wanted long term business relationships to meet in respect with local business culture. We introduced “String” as a visual concept of connection, and interpreted it throughout the space and motion graphics as an overall theme.
Would you tell us a bit about your lifestyle and culture?
They need to gain more world experience, but also save inspiration when it comes. I have been putting my inspirations and ideas into my notebook since 2000.
Would you tell us more about your work culture and business philosophy?
I would have been a businessman in a financial or investment field.
What are your philanthropic contributions to society as a designer, artist and architect?
Design is marketing for me. I have run a marketing agency for almost 10 years, and without design and creativity, my business would not be successful.
What positive experiences you had when you attend the A’ Design Award?
Though I don't think I reached my apex yet I would have to say my biggest supporters were my parents.

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