NADEZHDA KISELEVA

Specialized in Pet Care Design.

NADEZHDA KISELEVA

About NADEZHDA KISELEVA

Nadezhda is a practicing interior designer since 2004. At the moment, she is mainly engaged in the design of residential and commercial interiors. During her labor activity, she took part in the design of shopping centers, religious and educational institutions, objects of Renovation, HoReCa. She believes that even a small facility can be made beautiful, comfortable, and functional and even a small budget can find interesting solutions for making the interior unique. Favorite styles of interior - modern, loft, and fusion.

  • Winner of the A' Design Award.
  • Specialized in Pet Care Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Pet Care
Polkota Feline Furniture Module

Polkota Feline Furniture Module

Pet Care Design

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Interview with NADEZHDA KISELEVA

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I have loved to draw since childhood, as long as I remember, but the idea to devote my life to design came in high school, thanks to my favorite teacher and his subject - art and technical design. Initially, I thought that I would become an industrial designer, as I liked to design furniture and lighting objects, but eventually entered an art college with the specialty "Interior Design", and afterward, I did my post-graduation on "Teacher of Design: Interior Design". So my life turned out to be bound with interior design.
What is "design" for you?
For me, "design" is always about people. It’s about their convenience and comfort, including psychological. Design objects, be it furniture, interior or various tools should not only please the eye, but also be functional and ergonomic, and the task of the designer - to combine these items.
What kinds of works do you like designing most?
Most of all I like to design bars and cafes. In this field of activity, in my opinion, a designer is given more freedom and opportunity to realize some ideas that are not suitable for residences.
What is your most favorite design, could you please tell more about it?
I admire Philippe Starck's Ghost chair. It is laconic, durable despite its apparent fragility, universal, combines past and present, plus it contains a certain amount of irony.
What was the first thing you designed for a company?
I started my professional career in a company specializing in residential decoration, so my first task was to design a classic style apartment.
What is your favorite material / platform / technology?
My favorite material is wood. It's warm, environmentally friendly, and universal.
When do you feel the most creative?
Usually, this happens after a holiday spent in another country. The unfamiliar environment and the abundance of new experiences give the brain the opportunity to overload itself and start looking at life from a different angle. A well-rested person is always full of productive energy.
Which aspects of a design do you focus more during designing?
Usually, I focus on all kinds of technical details: fasteners, carpentry construction, electric supply, and compliance with ergonomic and other standards. When designing, you always keep in mind the question: "How it will be realized?"
What kind of emotions do you feel when your designs are realized?
I feel like Alice in Wonderland. For me, the realized interior is always a kind of miracle: here it is, printed on sheets of paper, but here it is for real, which you can touch and smell.
What makes a design successful?
Functionality, convenience, aesthetic appeal. There is another important criterion - the test of time. The LC4 Chaise Longue by Le Corbusier has not lost its relevance, as well as the Noguchi Style Table.
When judging a design as good or bad, which aspects do you consider first?
First of all, I look at the composition, then the combination of colors, and then I pay attention to the small details. If the design is good, it is perceived holistically, regardless of whether the person looking at it has an artistic taste or not.
From your point of view, what are the responsibilities of a designer for society and environment?
The designer is always responsible for creating a quality product, be it the appearance and usability, or the materials used. Unfortunately, environmentally friendly materials are not always cheap, but you should strive to make the most of their capabilities. I do not think that mankind can completely abandon plastic, but already now there is plastic that can be recycled, I heard about the development of bioplastics - it gives hope.
How do you think the "design field" is evolving? What is the future of design?
Design has always been linked to industry, so as long as the industry is alive and design is alive, they are interconnected and develop together. New materials are emerging, and so are new opportunities for their use in design.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Every creative person needs a refill from the outside. For me, the most important resource of this kind is foreign travel. Immersion in a foreign culture has the most beneficial effect on creativity. You can always see something new and then use it in your work. In addition to trips, the sources are also exhibitions, viewing the works of other designers, and sometimes the most unexpected things like a pattern on the bark of a tree or a napkin in a café.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I don't have one style of work, I prefer to work in different styles, but my favorites are modern, loft, and fusion. I like functionality, conciseness, perhaps even asceticism. Recently, I started to like to use bright colors in my work.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
I have no universal answer to that question. Each company will choose a designer for its specific goals. If the goals are the same, the designer will be good for the company.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
There are a few of them: to keep an eye on the technical part of the project and the possibility of its implementation, to participate in competitions and not be afraid to announce themselves.
From your perspective, what would you say are some positives and negatives of being a designer?
The plus is satisfaction with the process and results of the work. The downside is an irregular working day. It is impossible to just take and disconnect from the process, it will be present in the subconscious all the time. It is difficult for me, for example, to be in a cafe and enjoy food if I do not like the interior or there are serious shortcomings. This is the professional trait of designers.
Designing can sometimes be a really time consuming task, how do you manage your time?
It helps to understand intuitively how long it takes to complete a task. Of course, where it is necessary to use inspiration, it is quite difficult to set exact dates, but it helps to add a few days just in case.
How long does it take to design an object from beginning to end?
It depends on the size of the object and the tasks to be performed, but on average it is from two months to one year.
What was your most important job experience?
It was participation in a reconstruction project of the Diocesan House of the Russian Orthodox Church. We practically lived on the construction site, reworked the project several times due to changing requirements, and at the same time solved problems arising during the construction process.
What type of design work do you enjoy the most and why?
My favorite thing is to develop concepts. Usually, there are several ideas and you try them on for the project, leave something behind, and clean up something that needs it. This is the most creative part of the designer's work, in my opinion.
What are your future plans? What is next for you?
I will continue to work on current projects, I will definitely participate in competitions. I really want to work with clients from other countries.
Do you work as a team, or do you develop your designs yourself?
For me, both types of work are good and experience is both. Working in a team, there are always colleagues at hand with whom you can consult and emphasize ideas. Independent work teaches you to count on only yourself, but also gives you the opportunity to implement your ideas.
How can people contact you?
The easiest way is to send me an email at 3ddd.nk@gmail.com or via direct Instagram: @nk._design

Extended Interview with NADEZHDA KISELEVA

Could you please tell us about your experience as a designer, artist, architect or creator?
I graduated from the Cheboksary Art College with a degree in Interior Design in 2004, and then from the Chuvash Pedagogical University with a degree in Design Lecturer in 2011. Immediately after graduation, I went to work in my specialty, which I have been doing for almost 16 years.
How did you become a designer?
I've always loved drawing, ever since I was a child. Back in school, I started designing various furniture items, lighting fixtures. We even had a special subject - "Art and technical design", which had a great influence on my choice of future profession. Design is something that comes from within me, the desire to make people's lives comfortable and beautiful.
What are your priorities, technique and style when designing?
It was my conscious choice when I was 15 years old. I don't think anyone could get me to go where I didn't want to go. I've always been pretty stubborn.
Which emotions do you feel when designing?
I do interior design. That's what I really love with all my heart. I'd like to try my hand at furniture design. I already have some experience that I want to expand.
What particular aspects of your background shaped you as a designer?
It is important to follow the market of modern materials, to visit exhibitions regularly, not to be afraid to participate in competitions and to communicate with other designers. And, of course, constant practice.
What is your growth path? What are your future plans? What is your dream design project?
In my opinion, this is fame and a test of time. A good designer occupies a certain small niche, while a great one can be known all over the world and remain relevant even after his death.
What are your advices to designers who are at the beginning of their career?
Good design catches you at first sight. You want to admire it, consider every detail, there are no noticeable flaws in it. I usually evaluate by form, composition, color scheme and functionality - how comfortable it will be in this interior if interior design is being evaluated, or how convenient it will be to use this thing when it comes to industrial design.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
A good design is, besides the obvious visual aspect, also comfort, convenience, and safety. Eco-friendly materials that have no harmful effect on your health, an ergonomic shape that does not overload your muscles, or a "triangle rule" that reduces the number of steps required during cooking to a minimum - these are all signs of good design. Of course, you invest not only in the appearance of the design that will make you aesthetically pleasing but also in your health.
What is your day to day look like?
If we talk about volunteering, as a person who cares about animals, it would be interesting for me to design a shelter for cats and dogs. The ones I have seen in my life are quite saddening in terms of design, even if the animals there are provided with everything they need and all the sanitary standards are respected. Unfortunately, shelters often don't have the money for any improvements - everything is spent on keeping the animals.
How do you keep up with latest design trends? To what extent do design trends matter?
I've had a dream for a long time to design one of the subway stations. Moscow Metro has a very interesting history and many beautiful stations. I would like to be able to contribute to it. Apart from the Moscow Metro, I am very inspired by the Stockholm Metro and its cave-like stations.
How do you know if a product or project is well designed? How do you define good design?
Perseverance and perfectionism. The first helps not to give up, even if something goes wrong, the second - to bring it to the end and do the best possible.
How do you decide if your design is ready?
I don't have any list of designers who inspire me, I am usually inspired by results and there are countless of them. Every day I see something really interesting and it doesn't surprise anyone in today's world, with its huge opportunities to access information.
What is your biggest design work?
I admire Philippe Starck's Ghost chair. It is laconic, durable despite its apparent fragility, universal, combines past and present, plus it contains a certain amount of irony.
Who is your favourite designer?
In my opinion, one of my best projects is a rock bar called Hell's Angels. At the time, I had the task of creating a space for heavy music lovers, which led to Hunter Stockton Thompson's book "Hell's Angels", which describes the life of American bikers-outlaw. Some of the details of the bikes were used in the design - wheels for bar stools, exhaust pipes, and headlights for the bar. And in general, the atmosphere of the bar was created by bringing a lot of details familiar to every biker and heavy music lover - rivets, leather, skulls, etc. This project was created 13 years ago, but it is still relevant, so I can say that it has passed the test of time, even if it is not very big.
Would you tell us a bit about your lifestyle and culture?
In my profession, as in many others, it is very important not to relax and keep up with the times - to study new software, modern finishing materials, new trends in design. Progress does not stand still, it is always accelerating and you need to keep up with its rhythm. At one time I had to move from hand drawing to 3D-modelling, now BIM-technologies is being promoted and I am interested in them.
Would you tell us more about your work culture and business philosophy?
At one time I chose between the profession of designer and the profession of a psychologist because I like to study people's motives and behavior. So if I hadn't become a designer I would have become a psychologist in family or adolescent psychology.
What are your philanthropic contributions to society as a designer, artist and architect?
For me, "design" is always about people. It’s about their convenience and comfort, including psychological. Design objects, be it furniture, interior or various tools should not only please the eye, but also be functional and ergonomic, and the task of the designer - to combine these items.
What positive experiences you had when you attend the A’ Design Award?
There were several people who believed in me but first of all, it is my spouse who is always on my side and supports me.

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