Zeinab Iranzadeh Ichme

Specialized in Textile Design.

Zeinab Iranzadeh Ichme

About Zeinab Iranzadeh Ichme

I have always been fascinated by the patterns that occur in nature and how arts get inspired by them. This fascination has been a driving momentum for me to somehow to combine and create new patterns. Like any other artist, these patterns evolve through a complex amalgamation of my feelings and knowledge. I keep updating my knowledge continuously through any kind of resources including blogs, books, and classes however my emotions and feelings modify the final outcome dramatically. I started my online portfolio as I moved forward and had the opportunity to work with "XGABRIELX Productions" as pattern designer since April 2011. This helped me publish my first books on pattern design.

  • Winner of the A' Design Award.
  • Specialized in Textile Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Textile
Flower Power Fabric Pattern Design

Flower Power Fabric Pattern Design

Textile Design

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Interview with Zeinab Iranzadeh Ichme

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I started being passionate about art since I was a kid. Then my strong desire pushed me to art and drawing classes. As a result, I started my serious art career as I entered Art high school. At that time, I realized that I wanna be an artist.
Can you tell us more about your company / design studio?
From many years ago I decided to be a freelance designer as a Graphic and Surface pattern designer. But my actual personal brand is built less than a year ago, as I recently finished my studies on Fashion design by Oct 2019.
What kinds of works do you like designing most?
I like challenges, because I think they make you change the way of thinking, they let you change your view perspectives. So I enjoy both designing motifs and surface patterns for the fashion as well as home sector.
What was the first thing you designed for a company?
My first designs were based on Graphic Design sector (Logo, brochure..), but my first pieces as a motif and Surface pattern design was made for the client from Belgium, who afterward invited me to collaborate with other artists and publish my designs in a resource book for artists, Graphic designers, and stylists.
What is your favorite material / platform / technology?
Color pencils, markers, watercolor, Adobe Photoshop, and Illustrator.
When do you feel the most creative?
I think creativity doesn't care about a certain time or moment, at least mine doesn't work like that.
Which aspects of a design do you focus more during designing?
In a good design, you must pay attention to every aspect related to design functionality and usage. But I think the most powerful and important part would be the idea.
What kind of emotions do you feel when you design?
Hard to explain! A great sense of high positive vibration, mixing with joy and happiness.
What makes a design successful?
I think there are no established rules, but the designs' ability to communicate and accomplish on its best way its role and purpose related to its sector and area could make a successful design.
From your point of view, what are the responsibilities of a designer for society and environment?
I think if you train yourself to see positive things and aspects of anything even in those that in general they are “Marked” as a negative thing, you can always communicate and reach others with a big smile and encourage them to think and see things with another perspective. This transmits a good vibe to people and the environment even on the hardest times.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
No rules for inspiration! They can come from everything and everywhere. But mine comes from any subject that makes me feel good even a small thing. So I can hear the sound of the bird, see a newborn plant, and get inspired.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Honestly, I'm not restricted to some sort of style, that’s why I experience different styles based to my idea, what and how I want to communicate and I highly trust to my intuition to choose the style for my designs and often I reach that part trough en experimenting process.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
Currently, I live in Italy but I have lived in different places and each one has its effects on me and my designs. But I think still my cultural heritage and background play an important role when it comes to design, I'm an Iranian freelancer artist and as you see my different artworks at least you can find some cultural aspects on them. The repetition, the bold and sharp colors, as well as symmetry and a mix of geometric lines with organic ones...etc, those are some aspect that you can find in historical motifs and designs of my country.
Can you talk a little about your design process?
My design process like any other starts with an idea, then I'll decide about how to express it, sometimes I have to go to the experimenting phase to can decide better about the final result. Then the real process starts.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Learn, experiment, having fun with the process, being updated, then follow your intuition for the best outcome.
From your perspective, what would you say are some positives and negatives of being a designer?
For me the negative part does not exist, I call it as experimentation part that leads you to reach your goals based upon what you want and what you like the most. But being a designer MUST be your own 100% decision without being influenced sentimentally or forced by anyone.
What skills are most important for a designer?
It could be different based on the design area, but in general, the communication skill would be applied to all of them.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
It could vary, but I could use almost anything regarding from inspiration process to the final results. There's no restriction, anything that could help me to express my idea even better it would be welcomed, also I don’t have any fear about trying new things and technics, so I’m quite open in the process.
Designing can sometimes be a really time consuming task, how do you manage your time?
If you are really passionate about something and you just don’t see it as a job to earn money from it, then you'll always find the best way to manage your time.
What was your most important job experience?
All of them can have their own level of importance, cause each one brings you a new experience and they make you grow step by step. But the most important based on the level of adding and learning many things during the process was making the design for publication which leads me to be offered by a publisher to have my own design books.
What are your future plans? What is next for you?
As I changed my point of view I try to not to have any plan! All I'm trying is going with the flow and paying more attention to how I feel when I want to start a new project. As being an artist I think I'm still learning, so I definitely continue doing more experience and enjoy all the process, cause I think those things will lead you to go forward and they’ll bring you even more success.

Designer of the Day Interview with Zeinab Iranzadeh Ichme

Could you please tell us about your experience as a designer, artist, architect or creator?
I have an Associated degree in Graphic design and a BA in Fashion Design. After graduating from Graphic design, I immediately started working for some companies and I started working as a Freelance designer since 2011, as I moved forward, I had the opportunity to work with "XGABRIELX Productions" as a pattern designer. This helped me publish my first books on pattern design by Mode…information GmbH, which is an essential part of my journey.
How did you become a designer?
I enjoy expressing my emotions over designing. I love the process of creating and expressing myself through it, that’s the main reason for choosing to be a designer.
What are your priorities, technique and style when designing?
My design process like any other starts with an idea, then I'll decide about how to express it, sometimes I have to go to the experimenting phase to can decide better about the final result. I could use almost anything regarding my inspiration to achieve my goal in the final step. There's no restriction, the journey could start from a simple sketch on a piece of paper and going through realistic painting mixing with digital modifications. But there’s an essential key to all of them and it's about enjoying all the steps.
Which emotions do you feel when designing?
First of all, I have to mention that there is no project until I feel good about it. It means the most exciting part would be the idea. So, if I feel awesome and great about any idea I start the design process, and then the feeling through the whole journey will be the same and as a consequence, I will have a good design that expresses my feelings to others. That is called an absolute pleasure.
What particular aspects of your background shaped you as a designer?
In my childhood, my paintings and drawing comparing to other kids weren't good at all, and I remember that my mom was very worried about it! But I always enjoyed doing them and as my cultural background, I was surrounded by colorful surface patterns and motifs. Also, my father's job was not related to art, but he has a passion for art, and as I remember he always has done many craft and creative kinds of stuff and installation for my birthday or for decorating my childhood room. As a result, all of them accompanied by my positive feelings about them shaped me as a designer.
What is your growth path? What are your future plans? What is your dream design project?
As I changed my point of view I try to not to have any plan! All I'm trying is going with the flow and paying more attention to how I feel when I want to start a new project. I think when you achieve something then next step you want something more, by the moment it would be about an expansion of my designs based on new fascinating ideas and having my own shop to sell surface pattern designs for the home sector as well as fashion.
What are your advices to designers who are at the beginning of their career?
I think each one needs to go on his/her path and experience a lot of things to find their own way, cause I believe each one could be a unique one.
What is your day to day look like?
I get up early and I meditate every morning or even during the day. I do some exercise, cause it also helps me a lot to can free my mind and being more concentrate on my ideas and new projects, besides I'm training myself to enjoy little things in my daily life because the good feeling is something essential for my day. I try to pay attention to my feelings during the day, so if I feel bored or any other feeling related to it, whatever that I'm doing I will try to stop it, at least for that moment.
How do you keep up with latest design trends? To what extent do design trends matter?
I update myself with all the trends information, but it doesn't mean that the trend by itself could catch the control of my new project. I mix the trends with my personal style or even an idea. This process by itself depends on my projects, but still, there are some projects that they are totally free of them.
How do you know if a product or project is well designed? How do you define good design?
In a good design, you must pay attention to every aspect related to design functionality and usage. But I think the most powerful and important part would be the idea. It's not about simplicity or being complicated. I think a good design it’s made by the harmony between the designing process part which starts from an idea and it ends with the final result.
How do you decide if your design is ready?
It totally depends on how I feel about it. I evaluate my feeling about a finished project with the feeling that I had when I got my idea, if they are the same or even stronger (obviously in positive aspects), it would be an absolute yes.
What is your biggest design work?
There are many of them published in my own books. I like the most of my floral patterns as well as animals that I created them inspired by my cultural heritage motifs. They are pieces that every time I take a look at them, I can get a good vibe from them.
Who is your favourite designer?
william morris, Yayoi kusama, henri Gillet, Alexander McQueen, Viktor and Rolf...
Would you tell us a bit about your lifestyle and culture?
I lived in many countries and currently, I’m living abroad, but definitely I think my cultural heritage and background play an important role when it comes to design, I'm an Iranian freelancer artist and as you see my different artworks at least you can find some cultural aspects on them. The repetition, the bold and sharp colors, as well as symmetry and a mix of geometric lines with organic ones...etc, those are some aspect that you can find in historical motifs and designs of my country.
What are your philanthropic contributions to society as a designer, artist and architect?
Nowadays, regarding our environment, I think, first of all, I have to pay even more attention in terms of creating a new project. I have to create a piece that transmits positivity, happiness, and a lot of good feelings to others, a piece full of joy that could distract them, even a second from all the things that they are surrounded by.
What positive experiences you had when you attend the A’ Design Award?
I think the most beneficial part for me, as a designer, would be helping me, even more, to maintain my current level of creativity in terms of every aspect of work quality and it pushes me into a higher level of the creative process.

Extended Interview with Zeinab Iranzadeh Ichme

Could you please tell us about your experience as a designer, artist, architect or creator?
In my childhood, my paintings and drawing comparing to other kids weren't good at all, and I remember that my mom was very worried about it! But I always enjoyed doing them and as my cultural background, I was surrounded by colorful surface patterns and motifs. Also, my father's job was not related to art, but he has a passion for art, and as I remember he always has done many craft and creative kinds of stuff and installation for my birthday or for decorating my childhood room. Finally, the serious part took place with my enrolment into the Art school. I have an Associated degree in Graphic design and a BA in Fashion Design. After graduating from Graphic design, I immediately started working for some companies and I started working as a Freelance designer since 2011.
How did you become a designer?
I enjoy expressing my emotions over designing, then always there is a motivation. As I enjoy the process of creating and expressing myself through the design process, that’s the main reason for choosing to be a designer.
Which emotions do you feel when designing?
It varies, it could be a design for a mural painting, a single motif, or even a fashion collection.
What particular aspects of your background shaped you as a designer?
I really don’t care about the age range, I think each designer is a unique one and each one has its own ability to create own desired world, considering to who wants to be and what wants to express.
What is your growth path? What are your future plans? What is your dream design project?
First of all, I think every good designer could be a great designer, it's the same road and the difference it could be the path that each one chooses to continue. As a result, a good designer at some point may be distracted trough some conditions while a great designer is someone who tries to be focused and it's open-minded in terms of growth and expansion in his/her art career.
What are your advices to designers who are at the beginning of their career?
It's not about simplicity or being complicated. I think a good design it’s made by the harmony between the designing process part which starts from an idea and it ends with the final result.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
There are no rules, each design that corresponds to its functionality, fulfills its purpose, respects the client's need, could be a good one.
How do you know if a product or project is well designed? How do you define good design?
Regarding that, each one can his/hers, but for me, it's about paying attention to my feelings even I’m going to decide to start a new project.
What is your biggest design work?
In terms of Fabric design as well as fashion, I can mention the ETRO brand, because they mix different cultures and make their own unique pieces, I enjoy the harmony and the relation between their creations.
Who is your favourite designer?
There are many of them published in my own books. I like the most of my floral patterns as well as animals that I created them inspired by my cultural heritage motifs. They are pieces that every time I take a look at them, I can get a good vibe from them.
Would you tell us a bit about your lifestyle and culture?
I think each one needs to go on his/her path and experience a lot of things to find their own way, cause I believe each one could be a unique one.
Would you tell us more about your work culture and business philosophy?
Impossible to think about! Cause this is what makes me feel satisfied and happy.
What positive experiences you had when you attend the A’ Design Award?
Obviously I always had my family support but also a great and unforgettable person, who has a significant role in where I'm standing nowadays “Rudy Gabriel”.

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